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House cleaning businesses in Manitowoc County, WI
How Manitowoc County, WI compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $41.1M
- On lawn care, cleaning and other household services · $1,168 a household
- Spending per listing
- $20.6M
- Too few listings to compare
- Listings per 10k households
- 0.6
- Too few listings to compare
- Population, 2025
- 81,710
- +0.4% since 2020
See the house cleaning businesses around any address in Manitowoc County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 house cleaning businesses in Manitowoc County. That is 0.6 per 10,000 households.
Households in Manitowoc County spend about $41.1M a year on lawn care, cleaning and other household services, or $1,168 per household, 17% below the U.S. average. That works out to $20.6M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Manitowoc County was 8 in 2023. That is one for every 4,399 households, against one for every 1,735 across the U.S.
Between 2020 and 2025, the population of Manitowoc County grew 0.4%, slower than the U.S. (+3.1%). With 2 house cleaning businesses on map listings, Manitowoc County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Manitowoc County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.6 | 2.0 | 2.2 |
| Spending per listing | $20.6M | $6.4M | $6.4M |
| Households per official establishment | 4,399 | 1,792 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +5.4% | +6.6% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,168 | $1,250 | $1,414 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 8
- Employees, 2023
- 71
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Manitowoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Manitowoc County
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manitowoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for house cleaning businesses, numbered among those based in Wisconsin, with Manitowoc County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 66 | 5 | 1.3 | $11.1M | +3.0% | #144 of 847 |
| 2Fond du Lac County, WI | 62 | 6 | 1.4 | $8.7M | +0.5% | #195 of 847 |
| 3Outagamie County, WI | 61 | 14 | 1.8 | $7.3M | +2.6% | #221 of 847 |
| 4Winnebago County, WI | 58 | 11 | 1.5 | $8M | +1.4% | #264 of 847 |
| 5Wood County, WI | 55 | 5 | 1.6 | $7.4M | −0.2% | #312 of 847 |
| 6Columbia County, WI | 54 | 5 | 2.1 | $6.2M | −0.7% | #335 of 847 |
| 7Marathon County, WI | 53 | 9 | 1.6 | $7.9M | +1.0% | #345 of 847 |
| 8Brown County, WI | 49 | 19 | 1.7 | $7.3M | +2.6% | #431 of 847 |
| 9Portage County, WI | 48 | 6 | 2.0 | $6M | +2.2% | #456 of 847 |
| 10Dane County, WI | 46 | 62 | 2.5 | $5.5M | +4.9% | #497 of 847 |
| Manitowoc County, WI | Not scored | 2 | 0.6 | $20.6M | +0.4% |
Other business types in Manitowoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Manitowoc County, WI?
There are 2 house cleaning businesses on map listings in Manitowoc County as of September 2026. The listings count house cleaners and carpet cleaners. Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Manitowoc County, WI spend on lawn care, cleaning and other household services?
About $41.1M a year, or $1,168 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 2 house cleaning businesses on map listings, it comes to $20.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 35,188 households in Manitowoc County and national spending patterns by income.
How does Manitowoc County, WI compare with the U.S. for house cleaning businesses?
Manitowoc County has 2 house cleaning businesses on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of house cleaning businesses to household spending, Manitowoc County would have about 6, against 2 on map listings. There is one business with payroll in the industry for every 4,399 households, against one for every 1,735 across the U.S.
How fast is Manitowoc County, WI growing?
Population estimates put Manitowoc County at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. Median household income in Manitowoc County is $69,148, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Manitowoc County has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manitowoc County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Manitowoc County
Screening a site or an acquisition in Manitowoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.