Market rankings · Wisconsin
Lawn care, cleaning and pest control companies in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for lawn care, cleaning and pest control companies, with competitor counts and household spending for each.
- Listings
- 2,271
- 140 chain locations (6%)
- Official establishments
- 4,058
- +13.6% since 2019
- Household spending a year
- $3.1B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 9.2
- 10% above the U.S.
- Spending per listing
- $1.4M
- 19% below the U.S.
- Rank among states
- #45 of 51
- Market score 29 · Lower middle
A site report maps the lawn care, cleaning and pest control companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,271 lawn care, cleaning and pest control companies in Wisconsin. 140 of them (6%) are chain locations, against 7% across the U.S. That comes to 9.2 for every 10,000 households, 10% above the U.S. rate of 8.4.
At $1,250 per household (12% below the U.S. average), households in Wisconsin spend about $3.1B a year on lawn care, cleaning and other household services. That works out to $1.4M per company, 19% below the U.S. figure of $1.7M.
In 2023, official counts showed 4,058 businesses with payroll in Wisconsin classed as landscaping, cleaning and pest control services, up 13.6% from 2019. That is one for every 611 households, against one for every 618 across the U.S. Across the U.S., the count rose 8.4% over the same years. Since fiscal 2022, 152 SBA-backed loans worth $48.9M have gone to businesses classed as landscaping, cleaning and pest control services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #45 for lawn care, cleaning and pest control companies, with a Groundwork market score of 29 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Duluth metro area scores highest (57). Of the 14 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest (68).
Every market in Wisconsin for lawn care, cleaning and pest control companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 57 | 82 | 6.8 | $1.8M | +0.2% | #134 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 50 | 1,403 | 9.5 | $1.5M | +2.6% | #182 of 387 |
| 1Wausau, WI | 47 | 48 | 8.3 | $1.5M | +1.0% | #197 of 387 |
| 2Kenosha, WI | 45 | 60 | 8.7 | $1.5M | −0.4% | #214 of 387 |
| 3Green Bay, WI | 44 | 116 | 8.5 | $1.5M | +2.5% | #221 of 387 |
| 4Madison, WI | 43 | 312 | 10.3 | $1.3M | +4.1% | #235 of 387 |
| 5Milwaukee-Waukesha, WI | 42 | 532 | 8.1 | $1.6M | 0.0% | #241 of 387 |
| 6Fond du Lac, WI | 39 | 42 | 9.7 | $1.2M | +0.5% | #278 of 387 |
| 7Appleton, WI | 37 | 115 | 11.5 | $1.1M | +2.7% | #290 of 387 |
| 8La Crosse-Onalaska, WI-MN | 36 | 63 | 8.7 | $1.4M | +0.4% | #294 of 387 |
| 9Oshkosh-Neenah, WI | 35 | 73 | 10.0 | $1.2M | +1.4% | #307 of 387 |
| 10Janesville-Beloit, WI | 32 | 66 | 9.8 | $1.2M | +1.7% | #325 of 387 |
| 11Eau Claire, WI | 30 | 74 | 10.3 | $1.2M | +2.6% | #335 of 387 |
| 12Sheboygan, WI | 28 | 44 | 8.8 | $1.4M | 0.0% | #345 of 387 |
| 13Racine-Mount Pleasant, WI | 25 | 99 | 12.3 | $1M | +0.4% | #364 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sparta, WI | 68 | 8 | 4.4 | $2.7M | +0.6% | #72 of 481 |
| 2Menomonie, WI | 66 | 10 | 5.7 | $2.1M | +1.7% | #91 of 481 |
| 3Platteville, WI | 56 | 13 | 6.5 | $1.8M | +0.9% | #179 of 481 |
| 4Manitowoc, WI | 55 | 21 | 6.0 | $2M | +0.4% | #188 of 481 |
| Iron Mountain, MI-WI | 52 | 8 | 5.7 | $2M | +0.4% | #211 of 481 |
| 5Stevens Point-Plover, WI | 48 | 25 | 8.4 | $1.4M | +2.2% | #252 of 481 |
| 6Marinette, WI-MI | 44 | 21 | 7.1 | $1.6M | +0.3% | #282 of 481 |
| 7Watertown-Fort Atkinson, WI | 41 | 29 | 8.3 | $1.5M | +0.3% | #310 of 481 |
| 8Beaver Dam, WI | 40 | 27 | 7.5 | $1.6M | −0.3% | #319 of 481 |
| 9Baraboo, WI | 35 | 29 | 10.4 | $1.2M | +1.3% | #388 of 481 |
| 10Shawano, WI | 29 | 22 | 11.8 | $967K | +1.4% | #437 of 481 |
| 11Wisconsin Rapids-Marshfield, WI | 27 | 32 | 9.9 | $1.2M | −0.2% | #445 of 481 |
| 12Whitewater-Elkhorn, WI | 26 | 72 | 16.7 | $773K | +0.8% | #450 of 481 |
| 13Rice Lake, WI | 18 | 24 | 12.0 | $959K | −0.5% | #474 of 481 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, WI | 65 | 8 | 4.4 | $2.7M | +0.6% | #330 of 1,771 |
| 2Clark County, WI | 65 | 6 | 4.7 | $2.5M | +1.2% | #333 of 1,771 |
| 3Dunn County, WI | 63 | 10 | 5.7 | $2.1M | +1.7% | #389 of 1,771 |
| 4Pierce County, WI | 63 | 12 | 7.6 | $1.8M | +3.1% | #396 of 1,771 |
| 5Waushara County, WI | 59 | 5 | 4.7 | $2.4M | +2.8% | #524 of 1,771 |
| 6Bayfield County, WI | 56 | 5 | 6.7 | $1.8M | +3.4% | #644 of 1,771 |
| 7Manitowoc County, WI | 55 | 21 | 6.0 | $2M | +0.4% | #677 of 1,771 |
| 8Grant County, WI | 54 | 13 | 6.5 | $1.8M | +0.9% | #711 of 1,771 |
| 9Milwaukee County, WI | 53 | 190 | 4.8 | $2.4M | −1.5% | #739 of 1,771 |
| 10Jackson County, WI | 53 | 5 | 6.0 | $1.9M | −0.5% | #743 of 1,771 |
| 11Adams County, WI | 53 | 7 | 7.4 | $1.5M | +5.2% | #757 of 1,771 |
| 12Trempealeau County, WI | 52 | 8 | 6.4 | $1.9M | +1.1% | #770 of 1,771 |
| 13Lincoln County, WI | 50 | 6 | 4.7 | $2.5M | −0.1% | #835 of 1,771 |
| 14Oconto County, WI | 50 | 12 | 7.1 | $1.7M | +2.9% | #849 of 1,771 |
| 15Ozaukee County, WI | 50 | 34 | 8.9 | $1.6M | +3.0% | #855 of 1,771 |
| 16Calumet County, WI | 50 | 18 | 8.4 | $1.6M | +2.9% | #861 of 1,771 |
| 17Burnett County, WI | 48 | 6 | 8.3 | $1.4M | +3.9% | #936 of 1,771 |
| 18Portage County, WI | 47 | 25 | 8.4 | $1.4M | +2.2% | #970 of 1,771 |
| 19Douglas County, WI | 46 | 16 | 8.4 | $1.4M | −0.8% | #1,013 of 1,771 |
| 20Dane County, WI | 46 | 265 | 10.5 | $1.3M | +4.9% | #1,023 of 1,771 |
| 21Polk County, WI | 44 | 13 | 6.7 | $1.8M | +1.7% | #1,080 of 1,771 |
| 22Marathon County, WI | 44 | 48 | 8.3 | $1.5M | +1.0% | #1,091 of 1,771 |
| 23Brown County, WI | 44 | 95 | 8.6 | $1.5M | +2.6% | #1,093 of 1,771 |
| 24Kenosha County, WI | 43 | 60 | 8.7 | $1.5M | −0.4% | #1,126 of 1,771 |
| 25St. Croix County, WI | 43 | 44 | 11.7 | $1.2M | +4.7% | #1,143 of 1,771 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Rusk County, WI | 42 | 5 | 7.9 | $1.4M | −0.2% | #1,173 of 1,771 |
| 27Dodge County, WI | 41 | 27 | 7.5 | $1.6M | −0.3% | #1,204 of 1,771 |
| 28Eau Claire County, WI | 41 | 40 | 8.9 | $1.4M | +3.0% | #1,218 of 1,771 |
| 29Fond du Lac County, WI | 39 | 42 | 9.7 | $1.2M | +0.5% | #1,296 of 1,771 |
| 30Jefferson County, WI | 38 | 29 | 8.3 | $1.5M | +0.3% | #1,318 of 1,771 |
| 31Marinette County, WI | 37 | 18 | 9.4 | $1.2M | +1.6% | #1,360 of 1,771 |
| 32Outagamie County, WI | 37 | 97 | 12.4 | $1M | +2.6% | #1,367 of 1,771 |
| 33Winnebago County, WI | 35 | 73 | 10.0 | $1.2M | +1.4% | #1,425 of 1,771 |
| 34Waupaca County, WI | 35 | 24 | 10.6 | $1.1M | −0.6% | #1,434 of 1,771 |
| 35Waukesha County, WI | 35 | 227 | 13.5 | $1.1M | +2.4% | #1,437 of 1,771 |
| 36Rock County, WI | 34 | 66 | 9.8 | $1.2M | +1.7% | #1,454 of 1,771 |
| 37Columbia County, WI | 32 | 23 | 9.5 | $1.3M | −0.7% | #1,503 of 1,771 |
| 38Ashland County, WI | 32 | 6 | 8.8 | $1.2M | +1.1% | #1,510 of 1,771 |
| 39Sheboygan County, WI | 31 | 44 | 8.8 | $1.4M | 0.0% | #1,528 of 1,771 |
| 40Sauk County, WI | 31 | 29 | 10.4 | $1.2M | +1.3% | #1,537 of 1,771 |
| 41Kewaunee County, WI | 31 | 9 | 10.8 | $1.1M | +1.0% | #1,544 of 1,771 |
| 42Green Lake County, WI | 29 | 10 | 12.1 | $971K | +1.5% | #1,612 of 1,771 |
| 43Washington County, WI | 29 | 81 | 14.2 | $955K | +1.8% | #1,614 of 1,771 |
| 44Sawyer County, WI | 29 | 11 | 12.5 | $900K | +4.0% | #1,617 of 1,771 |
| 45Wood County, WI | 28 | 32 | 9.9 | $1.2M | −0.2% | #1,625 of 1,771 |
| 46Racine County, WI | 28 | 99 | 12.3 | $1M | +0.4% | #1,633 of 1,771 |
| 47La Crosse County, WI | 26 | 56 | 10.9 | $1.1M | +0.3% | #1,655 of 1,771 |
| 48Chippewa County, WI | 26 | 34 | 12.5 | $957K | +1.9% | #1,657 of 1,771 |
| 49Green County, WI | 26 | 22 | 13.9 | $897K | +0.5% | #1,658 of 1,771 |
| 50Shawano County, WI | 26 | 22 | 12.8 | $895K | +1.7% | #1,659 of 1,771 |
| 51Washburn County, WI | 25 | 8 | 10.6 | $1.1M | +2.8% | #1,675 of 1,771 |
| 52Langlade County, WI | 21 | 8 | 9.0 | $1.2M | +0.4% | #1,717 of 1,771 |
| 53Oneida County, WI | 20 | 21 | 12.0 | $982K | +0.7% | #1,732 of 1,771 |
| 54Walworth County, WI | 19 | 72 | 16.7 | $773K | +0.8% | #1,744 of 1,771 |
| 55Barron County, WI | 17 | 24 | 12.0 | $959K | −0.5% | #1,755 of 1,771 |
| 56Vilas County, WI | 17 | 18 | 16.1 | $721K | +2.9% | #1,756 of 1,771 |
| 57Door County, WI | 17 | 29 | 19.4 | $638K | +1.6% | #1,757 of 1,771 |
| Vernon County, WI | Not scored | 2 | 1.6 | $7.4M | +2.4% | |
| Juneau County, WI | Not scored | 4 | 3.7 | $3.1M | −0.5% | |
| Iowa County, WI | Not scored | 2 | 2.0 | $6.4M | +1.0% | |
| Taylor County, WI | Not scored | 4 | 5.0 | $2.3M | +0.9% | |
| Richland County, WI | Not scored | 2 | 2.8 | $4.1M | −1.4% | |
| Lafayette County, WI | Not scored | 4 | 5.9 | $2M | +5.2% | |
| Crawford County, WI | Not scored | 3 | 4.5 | $2.5M | −1.1% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $2M | +2.1% | |
| Price County, WI | Not scored | 2 | 3.1 | $3.6M | −0.3% | |
| Buffalo County, WI | Not scored | 2 | 3.5 | $3.3M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $4.4M | +4.4% | |
| Pepin County, WI | Not scored | 3 | 9.8 | $1.2M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 lawn care, cleaning and pest control companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many lawn care, cleaning and pest control companies are in Wisconsin?
Wisconsin has 2,271 lawn care, cleaning and pest control companies on map listings as of September 2026. 140 of them (6%) are chain locations. The listings count landscapers and lawn care, house and carpet cleaners, pest control. Official counts show 4,058 businesses with payroll classed as landscaping, cleaning and pest control services in 2023, up 13.6% from 2019.
How much do households in Wisconsin spend on lawn care, cleaning and other household services?
About $3.1B a year, or $1,250 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 2,271 lawn care, cleaning and pest control companies on map listings, it comes to $1.4M per company. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for lawn care, cleaning and pest control companies?
Wisconsin has 9.2 lawn care, cleaning and pest control companies per 10,000 households, 10% above the U.S. rate of 8.4. Spending per company is $1.4M, 19% below the U.S. figure of $1.7M. At the national ratio of lawn care, cleaning and pest control companies to household spending, Wisconsin would have about 1,847, against 2,271 on map listings. There is one business with payroll in the industry for every 611 households, against one for every 618 across the U.S. The official count rose 13.6% from 2019 to 2023, against +8.4% for the U.S.
Which market in Wisconsin has the highest market score for lawn care, cleaning and pest control companies?
Among 15 scored metro areas in or partly in Wisconsin, the Duluth metro area scores highest, at 57 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest, at 68 (upper middle). Among 57 scored counties in Wisconsin, Monroe County scores highest, at 65 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 29 for lawn care, cleaning and pest control companies (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the lawn care, cleaning and pest control companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Lawn, cleaning and pest control in other states
All 51 states
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Top markets for lawn care, cleaning and pest control companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.