Groundwork

Market rankings · Delaware

House cleaning businesses in Delaware

Every metro area, small-town market and county in Delaware, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.

Listings
108
11 chain locations (10%)
Official establishments
297
+5.0% since 2019
Household spending a year
$635.7M
On lawn care, cleaning and other household services
Listings per 10k households
2.7
23% above the U.S.
Spending per listing
$5.9M
8% below the U.S.
Rank among states
#20 of 51
Market score 53 · Upper middle

A site report maps the house cleaning businesses on map listings around any address in Delaware by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Delaware has 108 house cleaning businesses on map listings as of September 2026. 11 of them (10%) are chain locations, against 8% across the U.S. That is 2.7 per 10,000 households, 23% above the U.S. rate of 2.2.

Household spending on lawn care, cleaning and other household services in Delaware comes to about $635.7M a year: $1,581 per household, 12% above the U.S. average. Spread across 108 house cleaning businesses, that is $5.9M per business, 8% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

In 2023, official counts showed 297 businesses with payroll in Delaware classed as janitorial and carpet cleaning services, up 5.0% from 2019. That is one for every 1,354 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $3.3M have gone to businesses classed as janitorial and carpet cleaning services in Delaware.

Among the 50 states and DC, Delaware ranks #20 for house cleaning businesses, with a Groundwork market score of 53 (upper middle). Of the 2 scored metro areas in or partly in Delaware, the Dover metro area scores highest (65). The one scored small-town market in or partly in Delaware, the Seaford area, scores 59.

Every market in Delaware for house cleaning businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Delaware, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Delaware, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dover, DE65142.0$7.4M+6.8%#75 of 375
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD505642.3$6.2M+1.4%#182 of 375

Small-town markets

Small-town markets reaching Delaware, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seaford, DE59373.5$4.4M+16.1%#44 of 142

Counties

Counties in Delaware, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kent County, DE64142.0$7.4M+6.8%#168 of 847
2New Castle County, DE56572.5$6.5M+3.0%#299 of 847
3Sussex County, DE51373.5$4.4M+16.1%#407 of 847

Questions

How many house cleaning businesses are in Delaware?

Map listings as of September 2026 show 108 house cleaning businesses in Delaware. 11 of them (10%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 297 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 5.0% from 2019.

How much do households in Delaware spend on lawn care, cleaning and other household services?

About $635.7M a year, or $1,581 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 108 house cleaning businesses on map listings, it comes to $5.9M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 402,038 households in Delaware and national spending patterns by income.

How does Delaware compare with the U.S. for house cleaning businesses?

Delaware has 2.7 house cleaning businesses per 10,000 households, 23% above the U.S. rate of 2.2. Spending per business is $5.9M, 8% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Delaware would have about 99, against 108 on map listings. There is one business with payroll in the industry for every 1,354 households, against one for every 1,735 across the U.S. The official count rose 5.0% from 2019 to 2023, against +6.6% for the U.S.

Which market in Delaware has the highest market score for house cleaning businesses?

Among 2 scored metro areas in or partly in Delaware, the Dover metro area scores highest, at 65 (upper middle). The one scored small-town market in or partly in Delaware is the Seaford area, at 59 (upper middle). Among 3 scored counties in Delaware, Kent County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware scores 53 for house cleaning businesses (upper middle), #20 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Delaware. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

House cleaning in other states

All 51 states

Top markets for house cleaning businesses across the U.S. · All business types in Delaware

Screening a site or an acquisition in Delaware?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.