Market rankings · Missouri
House cleaning businesses in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 498
- 54 chain locations (11%)
- Official establishments
- 1,324
- +1.9% since 2019
- Household spending a year
- $3B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Spending per listing
- $6.1M
- 5% below the U.S.
- Rank among states
- #42 of 51
- Market score 36 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 498 house cleaning businesses on map listings as of September 2026. Chain locations make up 11% of them, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Missouri comes to about $3B a year: $1,211 per household, 14% below the U.S. average. That works out to $6.1M per business, 5% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Missouri was 1,324 in 2023, up 1.9% from 2019. That is one for every 1,894 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 36 SBA-backed loans worth $9.3M have gone to businesses classed as janitorial and carpet cleaning services in Missouri.
Among the 50 states and DC, Missouri ranks #42 for house cleaning businesses, with a Groundwork market score of 36 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the St. Louis metro area scores highest (49). Of the 3 scored small-town markets in or partly in Missouri, the Farmington area scores highest (47).
Every market in Missouri for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Louis, MO-IL | 49 | 204 | 1.8 | $7.4M | −0.2% | #190 of 375 |
| 2Cape Girardeau, MO-IL | 47 | 7 | 1.8 | $6.3M | +1.7% | #217 of 375 |
| 3Kansas City, MO-KS | 40 | 220 | 2.5 | $5.3M | +3.4% | #269 of 375 |
| 4Joplin, MO-KS | 36 | 21 | 2.6 | $4.2M | +3.9% | #300 of 375 |
| 5Springfield, MO | 33 | 50 | 2.5 | $4.6M | +5.1% | #315 of 375 |
| 6Jefferson City, MO | 33 | 16 | 2.7 | $4.4M | +2.2% | #316 of 375 |
| 7Columbia, MO | 29 | 22 | 2.5 | $4.8M | +3.9% | #339 of 375 |
| 8St. Joseph, MO-KS | 20 | 11 | 2.3 | $4.8M | −2.0% | #362 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Farmington, MO | 47 | 6 | 2.4 | $4.5M | +2.1% | #74 of 142 |
| 2Branson, MO | 33 | 5 | 2.2 | $5M | +1.7% | #116 of 142 |
| Quincy, IL-MO | 23 | 9 | 2.9 | $3.9M | −2.0% | #135 of 142 |
| Warrensburg, MO | Not scored | 3 | 1.4 | $8.1M | +4.9% | |
| Fort Leonard Wood, MO | Not scored | 2 | 1.2 | $9.4M | +0.8% | |
| Sikeston, MO | Not scored | 1 | 0.5 | $21.6M | −0.3% | |
| Rolla, MO | Not scored | 4 | 2.3 | $4.8M | +1.6% | |
| Sedalia, MO | Not scored | 2 | 1.2 | $9.3M | +2.9% | |
| Poplar Bluff, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| West Plains, MO | Not scored | 3 | 1.9 | $5.5M | +2.5% | |
| Hannibal, MO | Not scored | 4 | 2.6 | $4.2M | +0.4% | |
| Lebanon, MO | Not scored | 1 | 0.7 | $15.2M | +2.5% | |
| Kirksville, MO | Not scored | 1 | 1.0 | $11.4M | +1.9% | |
| Kennett, MO | Not scored | 1 | 0.9 | $11.4M | −4.8% | |
| Mexico, MO | Not scored | 3 | 3.3 | $3.3M | −1.0% | |
| Moberly, MO | Not scored | 3 | 3.2 | $3.3M | +0.2% | |
| Marshall, MO | Not scored | 1 | 1.2 | $8.7M | −0.3% | |
| Maryville, MO | Not scored | 1 | 1.2 | $9.1M | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platte County, MO | 62 | 11 | 2.5 | $5.6M | +6.7% | #204 of 847 |
| 2Jefferson County, MO | 56 | 14 | 1.6 | $7.9M | +2.7% | #292 of 847 |
| 3St. Charles County, MO | 52 | 42 | 2.6 | $5.5M | +4.9% | #373 of 847 |
| 4St. Louis city, MO | 51 | 15 | 1.0 | $10.7M | −7.4% | #379 of 847 |
| 5Christian County, MO | 46 | 8 | 2.3 | $5.5M | +8.3% | #499 of 847 |
| 6St. Louis County, MO | 45 | 78 | 1.9 | $7.2M | −1.2% | #511 of 847 |
| 7Clay County, MO | 44 | 26 | 2.5 | $5.1M | +4.3% | #535 of 847 |
| 8Cape Girardeau County, MO | 43 | 7 | 2.2 | $5.4M | +2.7% | #546 of 847 |
| 9St. Francois County, MO | 40 | 6 | 2.4 | $4.5M | +2.1% | #602 of 847 |
| 10Jasper County, MO | 33 | 18 | 3.6 | $3M | +3.7% | #715 of 847 |
| 11Boone County, MO | 32 | 20 | 2.6 | $4.7M | +4.2% | #722 of 847 |
| 12Jackson County, MO | 30 | 87 | 2.8 | $4.2M | +2.1% | #748 of 847 |
| 13Cole County, MO | 26 | 13 | 4.2 | $2.9M | +1.7% | #784 of 847 |
| 14Greene County, MO | 25 | 39 | 3.0 | $3.8M | +3.3% | #787 of 847 |
| 15Taney County, MO | 21 | 5 | 2.2 | $5M | +1.7% | #813 of 847 |
| 16Camden County, MO | 20 | 15 | 8.4 | $1.4M | +2.9% | #823 of 847 |
| 17Buchanan County, MO | 17 | 9 | 2.7 | $4.1M | −1.1% | #833 of 847 |
| Cass County, MO | Not scored | 3 | 0.7 | $18.8M | +7.1% | |
| Franklin County, MO | Not scored | 4 | 0.9 | $13M | +3.1% | |
| Lincoln County, MO | Not scored | 2 | 0.9 | $14.4M | +11.4% | |
| Newton County, MO | Not scored | 3 | 1.4 | $8.6M | +6.1% | |
| Johnson County, MO | Not scored | 3 | 1.4 | $8.1M | +4.9% | |
| Pulaski County, MO | Not scored | 2 | 1.2 | $9.4M | +0.8% | |
| Phelps County, MO | Not scored | 4 | 2.3 | $4.8M | +1.6% | |
| Callaway County, MO | Not scored | 2 | 1.2 | $9.7M | +3.2% |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Pettis County, MO | Not scored | 2 | 1.2 | $9.3M | +2.9% | |
| Butler County, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Webster County, MO | Not scored | 3 | 2.1 | $5.4M | +10.4% | |
| Howell County, MO | Not scored | 3 | 1.9 | $5.5M | +2.5% | |
| Lawrence County, MO | Not scored | 2 | 1.4 | $8M | +3.7% | |
| Scott County, MO | Not scored | 1 | 0.7 | $17.1M | −0.1% | |
| Warren County, MO | Not scored | 1 | 0.7 | $17.4M | +9.2% | |
| Laclede County, MO | Not scored | 1 | 0.7 | $15.2M | +2.5% | |
| Barry County, MO | Not scored | 2 | 1.5 | $7.5M | +4.8% | |
| Lafayette County, MO | Not scored | 4 | 3.2 | $3.9M | +1.4% | |
| Polk County, MO | Not scored | 0 | 0.0 | n/a | +6.3% | |
| Stone County, MO | Not scored | 2 | 1.5 | $7.6M | +4.1% | |
| Stoddard County, MO | Not scored | 4 | 3.5 | $3.1M | −1.3% | |
| Marion County, MO | Not scored | 4 | 3.5 | $3.1M | +0.2% | |
| Dunklin County, MO | Not scored | 1 | 0.9 | $11.4M | −4.8% | |
| Adair County, MO | Not scored | 1 | 1.1 | $10M | +1.6% | |
| Miller County, MO | Not scored | 2 | 2.0 | $5.3M | +4.2% | |
| Texas County, MO | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Audrain County, MO | Not scored | 3 | 3.3 | $3.3M | −1.0% | |
| Randolph County, MO | Not scored | 3 | 3.2 | $3.3M | +0.2% | |
| McDonald County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Washington County, MO | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Saline County, MO | Not scored | 1 | 1.2 | $8.7M | −0.3% | |
| Ray County, MO | Not scored | 1 | 1.1 | $10.8M | +1.1% | |
| Crawford County, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Henry County, MO | Not scored | 2 | 2.2 | $4.9M | +3.2% | |
| Morgan County, MO | Not scored | 2 | 2.3 | $4.7M | +6.8% | |
| Clinton County, MO | Not scored | 2 | 2.4 | $4.9M | +2.1% | |
| Nodaway County, MO | Not scored | 1 | 1.2 | $9.1M | −4.0% | |
| Benton County, MO | Not scored | 2 | 2.3 | $4.4M | +5.7% | |
| Vernon County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Perry County, MO | Not scored | 1 | 1.3 | $8.7M | +0.6% | |
| Wright County, MO | Not scored | 0 | 0.0 | n/a | +8.0% | |
| Ste. Genevieve County, MO | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Andrew County, MO | Not scored | 2 | 2.9 | $4.2M | +0.7% | |
| Pike County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Dallas County, MO | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Cooper County, MO | Not scored | 1 | 1.6 | $7.1M | +3.0% | |
| Bates County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| New Madrid County, MO | Not scored | 0 | 0.0 | n/a | −7.6% | |
| Moniteau County, MO | Not scored | 1 | 1.7 | $6.4M | +1.4% | |
| Macon County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Pemiscot County, MO | Not scored | 0 | 0.0 | n/a | −7.2% | |
| Gasconade County, MO | Not scored | 1 | 1.6 | $6.8M | +0.1% | |
| Cedar County, MO | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Dent County, MO | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Livingston County, MO | Not scored | 1 | 1.8 | $6.4M | +1.1% | |
| Osage County, MO | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Madison County, MO | Not scored | 1 | 2.1 | $5.1M | +1.9% | |
| Douglas County, MO | Not scored | 0 | 0.0 | n/a | +6.4% | |
| Mississippi County, MO | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Linn County, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Barton County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Montgomery County, MO | Not scored | 0 | 0.0 | n/a | +2.6% | |
| DeKalb County, MO | Not scored | 0 | 0.0 | n/a | −15.6% | |
| Wayne County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Ripley County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Bollinger County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 1 | 2.8 | $4.1M | +0.3% | |
| Lewis County, MO | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Grundy County, MO | Not scored | 0 | 0.0 | n/a | −0.2% | |
| St. Clair County, MO | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Oregon County, MO | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Maries County, MO | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Carroll County, MO | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Harrison County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Dade County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $3.1M | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 1 | 4.9 | $2M | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $2.5M | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Missouri?
Map listings as of September 2026 show 498 house cleaning businesses in Missouri. 54 of them (11%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 1,324 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 1.9% from 2019.
How much do households in Missouri spend on lawn care, cleaning and other household services?
About $3B a year, or $1,211 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 498 house cleaning businesses on map listings, it comes to $6.1M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for house cleaning businesses?
Missouri has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6.1M, 5% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Missouri would have about 475, against 498 on map listings. There is one business with payroll in the industry for every 1,894 households, against one for every 1,735 across the U.S. The official count rose 1.9% from 2019 to 2023, against +6.6% for the U.S.
Which market in Missouri has the highest market score for house cleaning businesses?
Among 8 scored metro areas in or partly in Missouri, the St. Louis metro area scores highest, at 49 (lower middle). Among 3 scored small-town markets in or partly in Missouri, the Farmington area scores highest, at 47 (lower middle). Among 17 scored counties in Missouri, Platte County scores highest, at 62 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 36 for house cleaning businesses (lower middle), #42 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
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Top markets for house cleaning businesses across the U.S. · All business types in Missouri
Related business types in Missouri
- Home repair trades3,234 listings
- HVAC and plumbing1,626 listings
- Electricians574 listings
- Roofing and gutters1,034 listings
- Lawn, cleaning and pest control2,106 listings
- Landscaping and lawn care1,245 listings
- Pest control363 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.