Home services · County · Wisconsin
House cleaning businesses in Oconto County, WI
How Oconto County, WI compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $20.4M
- On lawn care, cleaning and other household services · $1,214 a household
- Spending per listing
- $20.4M
- Too few listings to compare
- Listings per 10k households
- 0.6
- Too few listings to compare
- Population, 2025
- 40,195
- +2.9% since 2020
See the house cleaning businesses around any address in Oconto County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Oconto County spend about $20.4M a year on lawn care, cleaning and other household services, or $1,214 per household, 14% below the U.S. average. That works out to $20.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Oconto County has 1 house cleaning business on map listings as of September 2026. That is 0.6 per 10,000 households.
Official counts show 7 businesses with payroll classed as janitorial and carpet cleaning services in Oconto County in 2023. That is one for every 2,402 households, against one for every 1,735 across the U.S.
Population estimates show Oconto County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). With 1 house cleaning business on map listings, Oconto County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Oconto County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oconto County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.6 | 2.0 | 2.2 |
| Spending per listing | $20.4M | $6.4M | $6.4M |
| Households per official establishment | 2,402 | 1,792 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +5.4% | +6.6% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,214 | $1,250 | $1,414 |
| Median household income | $75,049 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 39
- Annual payroll, 2023
- $839K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Oconto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oconto County
- Population, 2025 estimate
- 40,195+2.9% since 2020
- Households
- 16,811
- Median age
- 46.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 998 sq. mi.
- People per square mile
- 40
- Median household income
- $75,049+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,497
- Median home value
- $231,400
- Jobs located here
- 8,756
- Daytime population
- 28,572Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for house cleaning businesses, numbered among those based in Wisconsin, with Oconto County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 66 | 5 | 1.3 | $11.1M | +3.0% | #144 of 847 |
| 2Fond du Lac County, WI | 62 | 6 | 1.4 | $8.7M | +0.5% | #195 of 847 |
| 3Outagamie County, WI | 61 | 14 | 1.8 | $7.3M | +2.6% | #221 of 847 |
| 4Winnebago County, WI | 58 | 11 | 1.5 | $8M | +1.4% | #264 of 847 |
| 5Wood County, WI | 55 | 5 | 1.6 | $7.4M | −0.2% | #312 of 847 |
| 6Columbia County, WI | 54 | 5 | 2.1 | $6.2M | −0.7% | #335 of 847 |
| 7Marathon County, WI | 53 | 9 | 1.6 | $7.9M | +1.0% | #345 of 847 |
| 8Brown County, WI | 49 | 19 | 1.7 | $7.3M | +2.6% | #431 of 847 |
| 9Portage County, WI | 48 | 6 | 2.0 | $6M | +2.2% | #456 of 847 |
| 10Dane County, WI | 46 | 62 | 2.5 | $5.5M | +4.9% | #497 of 847 |
| Oconto County, WI | Not scored | 1 | 0.6 | $20.4M | +2.9% |
Other business types in Oconto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Oconto County, WI?
Map listings as of September 2026 show 1 house cleaning business in Oconto County. The listings count house cleaners and carpet cleaners. Official counts show 7 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Oconto County, WI spend on lawn care, cleaning and other household services?
About $20.4M a year, or $1,214 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 1 house cleaning business on map listings, it comes to $20.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 16,811 households in Oconto County and national spending patterns by income.
How does Oconto County, WI compare with the U.S. for house cleaning businesses?
Oconto County has 1 house cleaning business on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of house cleaning businesses to household spending, Oconto County would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 2,402 households, against one for every 1,735 across the U.S.
How fast is Oconto County, WI growing?
Population estimates put Oconto County at 40,195 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,811 households. The median household income in Oconto County is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oconto County has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconto County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Oconto County
Screening a site or an acquisition in Oconto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.