Market rankings · Iowa
House cleaning businesses in Iowa
Markets across Iowa ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 257
- 37 chain locations (14%)
- Official establishments
- 717
- +2.6% since 2019
- Household spending a year
- $1.6B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Spending per listing
- $6.3M
- 2% below the U.S.
- Rank among states
- #37 of 51
- Market score 40 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 257 house cleaning businesses in Iowa. Of those, 37 are chain locations, or 14%, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
Households in Iowa spend about $1.6B a year on lawn care, cleaning and other household services, or $1,230 per household, 13% below the U.S. average. That is about $6.3M of household spending for each business on map listings, 2% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 717 businesses with payroll classed as janitorial and carpet cleaning services in Iowa in 2023, up 2.6% from 2019. That is one for every 1,835 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $3.1M have gone to businesses classed as janitorial and carpet cleaning services in Iowa.
Among the 50 states and DC, Iowa ranks #37 for house cleaning businesses, with a Groundwork market score of 40 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest (58). Of the 2 scored small-town markets in or partly in Iowa, the Pella area scores highest (37).
Every market in Iowa for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Des Moines-West Des Moines, IA | 58 | 55 | 1.9 | $7.1M | +6.7% | #109 of 375 |
| 2Davenport-Moline-Rock Island, IA-IL | 48 | 28 | 1.7 | $7M | −0.9% | #200 of 375 |
| 3Dubuque, IA | 47 | 7 | 1.7 | $7.2M | +0.1% | #213 of 375 |
| Omaha, NE-IA | 42 | 88 | 2.3 | $5.8M | +4.2% | #254 of 375 |
| 4Iowa City, IA | 40 | 19 | 2.6 | $4.8M | +4.1% | #270 of 375 |
| 5Ames, IA | 34 | 12 | 2.4 | $5.1M | +2.2% | #306 of 375 |
| 6Sioux City, IA-NE-SD | 33 | 12 | 2.2 | $5.6M | +1.0% | #312 of 375 |
| 7Cedar Rapids, IA | 30 | 29 | 2.5 | $5M | +1.0% | #331 of 375 |
| 8Waterloo-Cedar Falls, IA | 19 | 23 | 3.3 | $3.6M | +0.5% | #366 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 37 | 5 | 3.8 | $3.3M | +2.3% | #107 of 142 |
| 2Mason City, IA | 19 | 9 | 4.0 | $3M | −1.5% | #140 of 142 |
| Clinton, IA | Not scored | 3 | 1.5 | $7.6M | −0.9% | |
| Burlington, IA-IL | Not scored | 3 | 1.5 | $7.4M | −2.5% | |
| Muscatine, IA | Not scored | 1 | 0.6 | $20.2M | −3.0% | |
| Marshalltown, IA | Not scored | 2 | 1.3 | $9M | −0.5% | |
| Fort Dodge, IA | Not scored | 3 | 2.0 | $5.8M | −0.4% | |
| Ottumwa, IA | Not scored | 3 | 2.1 | $5.2M | −0.3% | |
| Fort Madison, IA | Not scored | 1 | 0.7 | $15.9M | −3.6% | |
| Le Mars, IA | Not scored | 1 | 1.0 | $12.9M | 0.0% | |
| Oskaloosa, IA | Not scored | 3 | 3.4 | $3.4M | −1.2% | |
| Storm Lake, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Carroll, IA | Not scored | 2 | 2.3 | $5.3M | −2.0% | |
| Spirit Lake, IA | Not scored | 3 | 3.4 | $3.8M | +1.7% | |
| Spencer, IA | Not scored | 0 | 0.0 | n/a | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dubuque County, IA | 48 | 7 | 1.7 | $7.2M | +0.1% | #454 of 847 |
| 2Polk County, IA | 45 | 47 | 2.3 | $5.7M | +4.8% | #514 of 847 |
| 3Woodbury County, IA | 44 | 7 | 1.7 | $6.9M | +0.7% | #524 of 847 |
| 4Johnson County, IA | 40 | 18 | 2.8 | $4.5M | +4.6% | #603 of 847 |
| 5Scott County, IA | 36 | 17 | 2.3 | $5.4M | +0.4% | #660 of 847 |
| 6Story County, IA | 31 | 11 | 2.8 | $4.3M | +2.7% | #741 of 847 |
| 7Linn County, IA | 29 | 26 | 2.7 | $4.6M | +0.7% | #760 of 847 |
| 8Marion County, IA | 26 | 5 | 3.8 | $3.3M | +2.3% | #780 of 847 |
| 9Black Hawk County, IA | 18 | 19 | 3.5 | $3.4M | +0.4% | #830 of 847 |
| 10Hardin County, IA | 13 | 5 | 7.1 | $1.6M | −2.2% | #842 of 847 |
| 11Cerro Gordo County, IA | 10 | 9 | 4.6 | $2.6M | −1.5% | #845 of 847 |
| Dallas County, IA | Not scored | 2 | 0.5 | $31.4M | +17.8% | |
| Pottawattamie County, IA | Not scored | 4 | 1.1 | $11.3M | −0.7% | |
| Warren County, IA | Not scored | 3 | 1.5 | $9.2M | +9.0% | |
| Clinton County, IA | Not scored | 3 | 1.5 | $7.6M | −0.9% | |
| Muscatine County, IA | Not scored | 1 | 0.6 | $20.2M | −3.0% | |
| Marshall County, IA | Not scored | 2 | 1.3 | $9M | −0.5% | |
| Des Moines County, IA | Not scored | 3 | 1.7 | $6.4M | −2.0% | |
| Jasper County, IA | Not scored | 2 | 1.3 | $9M | +0.9% | |
| Webster County, IA | Not scored | 3 | 2.0 | $5.8M | −0.4% | |
| Sioux County, IA | Not scored | 4 | 3.2 | $4.1M | +2.5% | |
| Wapello County, IA | Not scored | 3 | 2.1 | $5.2M | −0.3% | |
| Lee County, IA | Not scored | 1 | 0.7 | $15.9M | −3.6% | |
| Boone County, IA | Not scored | 1 | 0.9 | $13.7M | +0.4% | |
| Plymouth County, IA | Not scored | 1 | 1.0 | $12.9M | 0.0% |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Benton County, IA | Not scored | 3 | 2.9 | $4.3M | +1.8% | |
| Bremer County, IA | Not scored | 3 | 3.1 | $4.1M | +1.1% | |
| Washington County, IA | Not scored | 1 | 1.1 | $10.9M | +0.6% | |
| Mahaska County, IA | Not scored | 3 | 3.4 | $3.4M | −1.2% | |
| Jones County, IA | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Buena Vista County, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Buchanan County, IA | Not scored | 1 | 1.2 | $9.8M | +1.3% | |
| Carroll County, IA | Not scored | 2 | 2.3 | $5.3M | −2.0% | |
| Henry County, IA | Not scored | 4 | 5.2 | $2.2M | −5.4% | |
| Winneshiek County, IA | Not scored | 1 | 1.2 | $10M | −1.6% | |
| Jackson County, IA | Not scored | 1 | 1.2 | $9.8M | −0.8% | |
| Fayette County, IA | Not scored | 1 | 1.2 | $9.3M | −2.1% | |
| Poweshiek County, IA | Not scored | 1 | 1.3 | $9.3M | −1.4% | |
| Cedar County, IA | Not scored | 1 | 1.3 | $9.4M | −0.7% | |
| Dickinson County, IA | Not scored | 3 | 3.4 | $3.8M | +1.7% | |
| Delaware County, IA | Not scored | 2 | 2.7 | $4.5M | +1.3% | |
| Clayton County, IA | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Madison County, IA | Not scored | 1 | 1.5 | $8.7M | +3.8% | |
| Tama County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Iowa County, IA | Not scored | 3 | 4.3 | $2.7M | −1.0% | |
| Clay County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Crawford County, IA | Not scored | 2 | 3.2 | $3.7M | −1.5% | |
| Jefferson County, IA | Not scored | 2 | 2.9 | $3.8M | −2.5% | |
| Floyd County, IA | Not scored | 1 | 1.5 | $7.5M | −4.4% | |
| Page County, IA | Not scored | 1 | 1.6 | $6.8M | −2.3% | |
| Hamilton County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Harrison County, IA | Not scored | 1 | 1.6 | $7.5M | +0.4% | |
| Mills County, IA | Not scored | 1 | 1.9 | $7.1M | +2.6% | |
| Kossuth County, IA | Not scored | 1 | 1.5 | $7.6M | −3.2% | |
| Butler County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| O’Brien County, IA | Not scored | 2 | 3.4 | $3.4M | +0.5% | |
| Allamakee County, IA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Cass County, IA | Not scored | 1 | 1.7 | $6.6M | −1.2% | |
| Wright County, IA | Not scored | 2 | 3.7 | $3.2M | −0.9% | |
| Grundy County, IA | Not scored | 1 | 2.0 | $6.5M | +0.2% | |
| Appanoose County, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Lyon County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Union County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Chickasaw County, IA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Shelby County, IA | Not scored | 1 | 2.0 | $6.1M | −0.2% | |
| Cherokee County, IA | Not scored | 1 | 2.0 | $6M | −2.4% | |
| Guthrie County, IA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Hancock County, IA | Not scored | 1 | 2.1 | $5.3M | −2.2% | |
| Winnebago County, IA | Not scored | 1 | 2.2 | $5.3M | −3.8% | |
| Mitchell County, IA | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Montgomery County, IA | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Franklin County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Keokuk County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Calhoun County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Sac County, IA | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Clarke County, IA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Humboldt County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Howard County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Emmet County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Monona County, IA | Not scored | 1 | 2.6 | $4.4M | −2.4% | |
| Decatur County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Monroe County, IA | Not scored | 1 | 3.2 | $3.6M | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Wayne County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $1.8M | −2.5% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Iowa?
Iowa has 257 house cleaning businesses on map listings as of September 2026. 37 of them (14%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 717 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 2.6% from 2019.
How much do households in Iowa spend on lawn care, cleaning and other household services?
About $1.6B a year, or $1,230 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 257 house cleaning businesses on map listings, it comes to $6.3M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for house cleaning businesses?
Iowa has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6.3M, 2% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Iowa would have about 253, against 257 on map listings. There is one business with payroll in the industry for every 1,835 households, against one for every 1,735 across the U.S. The official count rose 2.6% from 2019 to 2023, against +6.6% for the U.S.
Which market in Iowa has the highest market score for house cleaning businesses?
Among 9 scored metro areas in or partly in Iowa, the Des Moines-West Des Moines metro area scores highest, at 58 (upper middle). Among 2 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 37 (lower middle). Among 11 scored counties in Iowa, Dubuque County scores highest, at 48 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 40 for house cleaning businesses (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
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Top markets for house cleaning businesses across the U.S. · All business types in Iowa
Related business types in Iowa
- Home repair trades1,839 listings
- HVAC and plumbing802 listings
- Electricians457 listings
- Roofing and gutters580 listings
- Lawn, cleaning and pest control1,177 listings
- Landscaping and lawn care767 listings
- Pest control153 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.