Market rankings · Wisconsin
Landscaping and lawn care companies in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for landscaping and lawn care companies, with competitor counts and household spending for each.
- Listings
- 1,544
- 51 chain locations (3%)
- Official establishments
- 2,490
- +18.0% since 2019
- Household spending a year
- $3.1B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 6.2
- 29% above the U.S.
- Spending per listing
- $2M
- 31% below the U.S.
- Rank among states
- #47 of 51
- Market score 24 · Low
A site report maps the landscaping and lawn care companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,544 landscaping and lawn care companies on map listings in Wisconsin as of September 2026. Chain locations make up 3% of them, against 4% across the U.S. Per 10,000 households, that is 6.2, 29% above the U.S. rate of 4.8.
Households in Wisconsin spend about $3.1B a year on lawn care, cleaning and other household services, or $1,250 per household, 12% below the U.S. average. Spread across 1,544 landscaping and lawn care companies, that is $2M per company, 31% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
The official count of businesses with payroll classed as landscaping services in Wisconsin was 2,490 in 2023, up 18.0% from 2019. That is one for every 996 households, against one for every 1,095 across the U.S. Across the U.S., the count rose 9.2% over the same years. Since fiscal 2022, 104 SBA-backed loans worth $34.7M have gone to businesses classed as landscaping services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #47 for landscaping and lawn care companies, with a Groundwork market score of 24 (low). Of the 15 scored metro areas in or partly in Wisconsin, the Duluth metro area scores highest (50). Of the 13 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest (71).
Every market in Wisconsin for landscaping and lawn care companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 50 | 53 | 4.4 | $2.7M | +0.2% | #187 of 385 |
| 1Madison, WI | 43 | 202 | 6.7 | $2M | +4.1% | #230 of 385 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 42 | 1,012 | 6.9 | $2.1M | +2.6% | #237 of 385 |
| 2Milwaukee-Waukesha, WI | 41 | 340 | 5.2 | $2.5M | 0.0% | #243 of 385 |
| 3Kenosha, WI | 41 | 37 | 5.4 | $2.4M | −0.4% | #244 of 385 |
| 4Green Bay, WI | 40 | 78 | 5.7 | $2.2M | +2.5% | #253 of 385 |
| 5Wausau, WI | 38 | 33 | 5.7 | $2.2M | +1.0% | #262 of 385 |
| 6La Crosse-Onalaska, WI-MN | 35 | 39 | 5.4 | $2.3M | +0.4% | #278 of 385 |
| 7Eau Claire, WI | 31 | 47 | 6.5 | $1.9M | +2.6% | #318 of 385 |
| 8Oshkosh-Neenah, WI | 31 | 48 | 6.6 | $1.8M | +1.4% | #320 of 385 |
| 9Fond du Lac, WI | 30 | 28 | 6.5 | $1.9M | +0.5% | #327 of 385 |
| 10Appleton, WI | 29 | 85 | 8.5 | $1.5M | +2.7% | #336 of 385 |
| 11Janesville-Beloit, WI | 26 | 44 | 6.5 | $1.8M | +1.7% | #349 of 385 |
| 12Sheboygan, WI | 20 | 31 | 6.2 | $1.9M | 0.0% | #368 of 385 |
| 13Racine-Mount Pleasant, WI | 18 | 71 | 8.8 | $1.4M | +0.4% | #377 of 385 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sparta, WI | 71 | 5 | 2.7 | $4.3M | +0.6% | #54 of 399 |
| 2Platteville, WI | 53 | 9 | 4.5 | $2.6M | +0.9% | #163 of 399 |
| Iron Mountain, MI-WI | 52 | 6 | 4.3 | $2.6M | +0.4% | #169 of 399 |
| 3Stevens Point-Plover, WI | 50 | 17 | 5.7 | $2.1M | +2.2% | #187 of 399 |
| 4Manitowoc, WI | 49 | 18 | 5.1 | $2.3M | +0.4% | #194 of 399 |
| 5Beaver Dam, WI | 46 | 16 | 4.5 | $2.7M | −0.3% | #223 of 399 |
| 6Baraboo, WI | 45 | 15 | 5.4 | $2.3M | +1.3% | #233 of 399 |
| 7Marinette, WI-MI | 42 | 15 | 5.1 | $2.2M | +0.3% | #255 of 399 |
| 8Watertown-Fort Atkinson, WI | 41 | 19 | 5.4 | $2.3M | +0.3% | #262 of 399 |
| 9Shawano, WI | 26 | 20 | 10.7 | $1.1M | +1.4% | #371 of 399 |
| 10Wisconsin Rapids-Marshfield, WI | 25 | 24 | 7.4 | $1.6M | −0.2% | #374 of 399 |
| 11Whitewater-Elkhorn, WI | 25 | 59 | 13.7 | $943K | +0.8% | #377 of 399 |
| 12Rice Lake, WI | 19 | 18 | 9.0 | $1.3M | −0.5% | #392 of 399 |
| Menomonie, WI | Not scored | 4 | 2.3 | $5.3M | +1.7% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, WI | 65 | 5 | 2.7 | $4.3M | +0.6% | #343 of 1,493 |
| 2Milwaukee County, WI | 60 | 107 | 2.7 | $4.3M | −1.5% | #454 of 1,493 |
| 3Clark County, WI | 60 | 5 | 3.9 | $3M | +1.2% | #460 of 1,493 |
| 4Trempealeau County, WI | 51 | 5 | 4.0 | $3M | +1.1% | #674 of 1,493 |
| 5Grant County, WI | 50 | 9 | 4.5 | $2.6M | +0.9% | #700 of 1,493 |
| 6Dane County, WI | 50 | 174 | 6.9 | $2M | +4.9% | #716 of 1,493 |
| 7Brown County, WI | 49 | 61 | 5.5 | $2.3M | +2.6% | #733 of 1,493 |
| 8Douglas County, WI | 49 | 10 | 5.2 | $2.3M | −0.8% | #734 of 1,493 |
| 9Manitowoc County, WI | 47 | 18 | 5.1 | $2.3M | +0.4% | #791 of 1,493 |
| 10Portage County, WI | 46 | 17 | 5.7 | $2.1M | +2.2% | #833 of 1,493 |
| 11Dodge County, WI | 45 | 16 | 4.5 | $2.7M | −0.3% | #855 of 1,493 |
| 12Kenosha County, WI | 45 | 37 | 5.4 | $2.4M | −0.4% | #860 of 1,493 |
| 13Eau Claire County, WI | 45 | 26 | 5.8 | $2.1M | +3.0% | #867 of 1,493 |
| 14Marathon County, WI | 44 | 33 | 5.7 | $2.2M | +1.0% | #896 of 1,493 |
| 15Pierce County, WI | 44 | 10 | 6.3 | $2.1M | +3.1% | #897 of 1,493 |
| 16Sauk County, WI | 41 | 15 | 5.4 | $2.3M | +1.3% | #960 of 1,493 |
| 17Adams County, WI | 41 | 5 | 5.3 | $2.1M | +5.2% | #966 of 1,493 |
| 18Ozaukee County, WI | 41 | 27 | 7.0 | $2M | +3.0% | #967 of 1,493 |
| 19Calumet County, WI | 41 | 14 | 6.6 | $2M | +2.9% | #969 of 1,493 |
| 20Bayfield County, WI | 40 | 5 | 6.7 | $1.8M | +3.4% | #1,022 of 1,493 |
| 21Columbia County, WI | 39 | 12 | 5.0 | $2.6M | −0.7% | #1,031 of 1,493 |
| 22Polk County, WI | 38 | 10 | 5.1 | $2.4M | +1.7% | #1,062 of 1,493 |
| 23Jefferson County, WI | 37 | 19 | 5.4 | $2.3M | +0.3% | #1,088 of 1,493 |
| 24Winnebago County, WI | 37 | 48 | 6.6 | $1.8M | +1.4% | #1,096 of 1,493 |
| 25Waupaca County, WI | 37 | 15 | 6.6 | $1.8M | −0.6% | #1,097 of 1,493 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26St. Croix County, WI | 37 | 39 | 10.4 | $1.4M | +4.7% | #1,108 of 1,493 |
| 27Fond du Lac County, WI | 36 | 28 | 6.5 | $1.9M | +0.5% | #1,124 of 1,493 |
| 28Waukesha County, WI | 36 | 148 | 8.8 | $1.7M | +2.4% | #1,131 of 1,493 |
| 29Lincoln County, WI | 35 | 6 | 4.7 | $2.5M | −0.1% | #1,139 of 1,493 |
| 30Oconto County, WI | 35 | 11 | 6.5 | $1.9M | +2.9% | #1,154 of 1,493 |
| 31Outagamie County, WI | 35 | 71 | 9.1 | $1.4M | +2.6% | #1,165 of 1,493 |
| 32La Crosse County, WI | 34 | 34 | 6.6 | $1.8M | +0.3% | #1,177 of 1,493 |
| 33Rock County, WI | 34 | 44 | 6.5 | $1.8M | +1.7% | #1,178 of 1,493 |
| 34Marinette County, WI | 34 | 13 | 6.8 | $1.6M | +1.6% | #1,185 of 1,493 |
| 35Jackson County, WI | 31 | 5 | 6.0 | $1.9M | −0.5% | #1,247 of 1,493 |
| 36Kewaunee County, WI | 30 | 6 | 7.2 | $1.7M | +1.0% | #1,274 of 1,493 |
| 37Chippewa County, WI | 29 | 21 | 7.7 | $1.5M | +1.9% | #1,306 of 1,493 |
| 38Sheboygan County, WI | 28 | 31 | 6.2 | $1.9M | 0.0% | #1,314 of 1,493 |
| 39Washington County, WI | 27 | 58 | 10.2 | $1.3M | +1.8% | #1,344 of 1,493 |
| 40Langlade County, WI | 25 | 5 | 5.6 | $1.9M | +0.4% | #1,370 of 1,493 |
| 41Racine County, WI | 25 | 71 | 8.8 | $1.4M | +0.4% | #1,383 of 1,493 |
| 42Washburn County, WI | 24 | 5 | 6.6 | $1.7M | +2.8% | #1,391 of 1,493 |
| 43Wood County, WI | 24 | 24 | 7.4 | $1.6M | −0.2% | #1,400 of 1,493 |
| 44Green County, WI | 24 | 15 | 9.5 | $1.3M | +0.5% | #1,406 of 1,493 |
| 45Shawano County, WI | 23 | 20 | 11.6 | $985K | +1.7% | #1,422 of 1,493 |
| 46Green Lake County, WI | 20 | 7 | 8.4 | $1.4M | +1.5% | #1,439 of 1,493 |
| 47Sawyer County, WI | 20 | 10 | 11.4 | $990K | +4.0% | #1,444 of 1,493 |
| 48Oneida County, WI | 18 | 14 | 8.0 | $1.5M | +0.7% | #1,456 of 1,493 |
| 49Barron County, WI | 17 | 18 | 9.0 | $1.3M | −0.5% | #1,464 of 1,493 |
| 50Vilas County, WI | 17 | 12 | 10.8 | $1.1M | +2.9% | #1,466 of 1,493 |
| 51Walworth County, WI | 17 | 59 | 13.7 | $943K | +0.8% | #1,469 of 1,493 |
| 52Door County, WI | 16 | 24 | 16.0 | $771K | +1.6% | #1,473 of 1,493 |
| Dunn County, WI | Not scored | 4 | 2.3 | $5.3M | +1.7% | |
| Vernon County, WI | Not scored | 2 | 1.6 | $7.4M | +2.4% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $6.1M | −0.5% | |
| Waushara County, WI | Not scored | 4 | 3.8 | $3M | +2.8% | |
| Iowa County, WI | Not scored | 1 | 1.0 | $12.8M | +1.0% | |
| Taylor County, WI | Not scored | 3 | 3.7 | $3.1M | +0.9% | |
| Richland County, WI | Not scored | 2 | 2.8 | $4.1M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $2.7M | +5.2% | |
| Burnett County, WI | Not scored | 4 | 5.6 | $2M | +3.9% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $2.5M | +1.1% | |
| Crawford County, WI | Not scored | 3 | 4.5 | $2.5M | −1.1% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $2.6M | +2.1% | |
| Rusk County, WI | Not scored | 3 | 4.7 | $2.3M | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | $3.6M | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $6.6M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $4.4M | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $3.7M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 landscaping and lawn care companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many landscaping and lawn care companies are in Wisconsin?
As of September 2026, map listings count 1,544 landscaping and lawn care companies in Wisconsin. 51 of them (3%) are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 2,490 businesses with payroll classed as landscaping services in 2023, up 18.0% from 2019.
How much do households in Wisconsin spend on lawn care, cleaning and other household services?
About $3.1B a year, or $1,250 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 1,544 landscaping and lawn care companies on map listings, it comes to $2M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for landscaping and lawn care companies?
Wisconsin has 6.2 landscaping and lawn care companies per 10,000 households, 29% above the U.S. rate of 4.8. Spending per company is $2M, 31% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, Wisconsin would have about 1,059, against 1,544 on map listings. There is one business with payroll in the industry for every 996 households, against one for every 1,095 across the U.S. The official count rose 18.0% from 2019 to 2023, against +9.2% for the U.S.
Which market in Wisconsin has the highest market score for landscaping and lawn care companies?
Among 15 scored metro areas in or partly in Wisconsin, the Duluth metro area scores highest, at 50 (upper middle). Among 13 scored small-town markets in or partly in Wisconsin, the Sparta area scores highest, at 71 (upper middle). Among 52 scored counties in Wisconsin, Monroe County scores highest, at 65 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 24 for landscaping and lawn care companies (low), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Landscaping and lawn care in other states
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Top markets for landscaping and lawn care companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.