Market rankings · Wisconsin
Pest control companies in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for pest control companies, with competitor counts and household spending for each.
- Listings
- 242
- 43 chain locations (18%)
- Official establishments
- 184
- +24.3% since 2019
- Household spending a year
- $3.1B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 1.0
- 29% below the U.S.
- Spending per listing
- $12.8M
- 25% above the U.S.
- Rank among states
- #19 of 51
- Market score 55 · Upper middle
A site report maps the pest control companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 242 pest control companies in Wisconsin. Chain locations make up 18% of them, against 20% across the U.S. That comes to 1.0 for every 10,000 households, 29% below the U.S. rate of 1.4.
Household spending on lawn care, cleaning and other household services in Wisconsin comes to about $3.1B a year: $1,250 per household, 12% below the U.S. average. That works out to $12.8M per company, 25% above the U.S. figure of $10.2M. That spending covers all lawn care, cleaning and other household services, which pest control companies share with other businesses in the trade.
The official count of businesses with payroll classed as exterminating and pest control services in Wisconsin was 184 in 2023, up 24.3% from 2019. That is one for every 13,475 households, against one for every 7,814 across the U.S. Across the U.S., the count rose 10.5% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $5.9M have gone to businesses classed as exterminating and pest control services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #19 for pest control companies, with a Groundwork market score of 55 (upper middle). Of the 14 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (83). Among 16 scored counties, Dane County scores highest (71).
Every market in Wisconsin for pest control companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 83 | 92 | 0.6 | $23M | +2.6% | #7 of 345 |
| Duluth, MN-WI | 67 | 5 | 0.4 | $28.8M | +0.2% | #58 of 345 |
| 1Racine-Mount Pleasant, WI | 66 | 6 | 0.7 | $16.7M | +0.4% | #64 of 345 |
| 2Madison, WI | 65 | 38 | 1.3 | $10.7M | +4.1% | #71 of 345 |
| 3Milwaukee-Waukesha, WI | 62 | 63 | 1.0 | $13.3M | 0.0% | #89 of 345 |
| 4Green Bay, WI | 62 | 15 | 1.1 | $11.3M | +2.5% | #90 of 345 |
| 5Janesville-Beloit, WI | 61 | 6 | 0.9 | $13.5M | +1.7% | #95 of 345 |
| 6Kenosha, WI | 61 | 7 | 1.0 | $12.6M | −0.4% | #96 of 345 |
| 7La Crosse-Onalaska, WI-MN | 60 | 6 | 0.8 | $14.6M | +0.4% | #106 of 345 |
| 8Appleton, WI | 57 | 15 | 1.5 | $8.7M | +2.7% | #123 of 345 |
| 9Wausau, WI | 49 | 6 | 1.0 | $11.9M | +1.0% | #175 of 345 |
| 10Eau Claire, WI | 40 | 9 | 1.3 | $9.7M | +2.6% | #244 of 345 |
| 11Oshkosh-Neenah, WI | 29 | 14 | 1.9 | $6.3M | +1.4% | #311 of 345 |
| 12Fond du Lac, WI | 20 | 8 | 1.9 | $6.5M | +0.5% | #334 of 345 |
| Sheboygan, WI | Not scored | 3 | 0.6 | $20.1M | 0.0% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitewater-Elkhorn, WI | Not scored | 2 | 0.5 | $27.8M | +0.8% | |
| Beaver Dam, WI | Not scored | 1 | 0.3 | $43.1M | −0.3% | |
| Watertown-Fort Atkinson, WI | Not scored | 2 | 0.6 | $21.7M | +0.3% | |
| Manitowoc, WI | Not scored | 1 | 0.3 | $41.1M | +0.4% | |
| Wisconsin Rapids-Marshfield, WI | Not scored | 3 | 0.9 | $12.4M | −0.2% | |
| Stevens Point-Plover, WI | Not scored | 2 | 0.7 | $18.1M | +2.2% | |
| Baraboo, WI | Not scored | 2 | 0.7 | $17.2M | +1.3% | |
| Marinette, WI-MI | Not scored | 1 | 0.3 | $32.6M | +0.3% | |
| Platteville, WI | Not scored | 1 | 0.5 | $23.1M | +0.9% | |
| Rice Lake, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Sparta, WI | Not scored | 1 | 0.5 | $21.4M | +0.6% | |
| Menomonie, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Shawano, WI | Not scored | 2 | 1.1 | $10.6M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | $15.9M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 71 | 29 | 1.2 | $11.8M | +4.9% | #85 of 699 |
| 2Racine County, WI | 64 | 6 | 0.7 | $16.7M | +0.4% | #167 of 699 |
| 3Washington County, WI | 62 | 6 | 1.1 | $12.9M | +1.8% | #193 of 699 |
| 4Milwaukee County, WI | 61 | 24 | 0.6 | $19M | −1.5% | #203 of 699 |
| 5Rock County, WI | 61 | 6 | 0.9 | $13.5M | +1.7% | #206 of 699 |
| 6Kenosha County, WI | 61 | 7 | 1.0 | $12.6M | −0.4% | #207 of 699 |
| 7Outagamie County, WI | 58 | 12 | 1.5 | $8.5M | +2.6% | #254 of 699 |
| 8Brown County, WI | 56 | 15 | 1.4 | $9.3M | +2.6% | #278 of 699 |
| 9Waukesha County, WI | 52 | 31 | 1.8 | $8M | +2.4% | #326 of 699 |
| 10Marathon County, WI | 48 | 6 | 1.0 | $11.9M | +1.0% | #373 of 699 |
| 11La Crosse County, WI | 47 | 6 | 1.2 | $10.5M | +0.3% | #386 of 699 |
| 12Winnebago County, WI | 33 | 14 | 1.9 | $6.3M | +1.4% | #579 of 699 |
| 13Chippewa County, WI | 26 | 5 | 1.8 | $6.5M | +1.9% | #631 of 699 |
| 14Fond du Lac County, WI | 25 | 8 | 1.9 | $6.5M | +0.5% | #640 of 699 |
| 15Columbia County, WI | 19 | 6 | 2.5 | $5.2M | −0.7% | #668 of 699 |
| 16Vilas County, WI | 12 | 6 | 5.4 | $2.2M | +2.9% | #689 of 699 |
| Sheboygan County, WI | Not scored | 3 | 0.6 | $20.1M | 0.0% | |
| Eau Claire County, WI | Not scored | 4 | 0.9 | $13.8M | +3.0% | |
| Walworth County, WI | Not scored | 2 | 0.5 | $27.8M | +0.8% | |
| St. Croix County, WI | Not scored | 2 | 0.5 | $26.8M | +4.7% | |
| Ozaukee County, WI | Not scored | 2 | 0.5 | $27.6M | +3.0% | |
| Dodge County, WI | Not scored | 1 | 0.3 | $43.1M | −0.3% | |
| Jefferson County, WI | Not scored | 2 | 0.6 | $21.7M | +0.3% | |
| Manitowoc County, WI | Not scored | 1 | 0.3 | $41.1M | +0.4% | |
| Wood County, WI | Not scored | 3 | 0.9 | $12.4M | −0.2% |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Portage County, WI | Not scored | 2 | 0.7 | $18.1M | +2.2% | |
| Sauk County, WI | Not scored | 2 | 0.7 | $17.2M | +1.3% | |
| Calumet County, WI | Not scored | 3 | 1.4 | $9.4M | +2.9% | |
| Grant County, WI | Not scored | 1 | 0.5 | $23.1M | +0.9% | |
| Waupaca County, WI | Not scored | 2 | 0.9 | $13.2M | −0.6% | |
| Barron County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Monroe County, WI | Not scored | 1 | 0.5 | $21.4M | +0.6% | |
| Polk County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Dunn County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $7.6M | −0.8% | |
| Pierce County, WI | Not scored | 1 | 0.6 | $21.1M | +3.1% | |
| Marinette County, WI | Not scored | 1 | 0.5 | $21.4M | +1.6% | |
| Shawano County, WI | Not scored | 2 | 1.2 | $9.8M | +1.7% | |
| Oconto County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Oneida County, WI | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Green County, WI | Not scored | 2 | 1.3 | $9.9M | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 1 | 0.8 | $15.2M | +1.1% | |
| Door County, WI | Not scored | 1 | 0.7 | $18.5M | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $12.2M | −0.5% | |
| Waushara County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Iowa County, WI | Not scored | 1 | 1.0 | $12.8M | +1.0% | |
| Adams County, WI | Not scored | 1 | 1.1 | $10.5M | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $3.2M | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $4.9M | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $4.1M | +3.9% | |
| Washburn County, WI | Not scored | 2 | 2.6 | $4.3M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $7.5M | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 pest control companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pest control companies are in Wisconsin?
Wisconsin has 242 pest control companies on map listings as of September 2026. 43 of them (18%) are chain locations. The listings count pest control companies. Official counts show 184 businesses with payroll classed as exterminating and pest control services in 2023, up 24.3% from 2019.
How much do households in Wisconsin spend on lawn care, cleaning and other household services?
About $3.1B a year, or $1,250 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 242 pest control companies on map listings, it comes to $12.8M per company. The spending figure covers all lawn care, cleaning and other household services, not only pest control companies. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for pest control companies?
Wisconsin has 1.0 pest control companies per 10,000 households, 29% below the U.S. rate of 1.4. Spending per company is $12.8M, 25% above the U.S. figure of $10.2M. At the national ratio of pest control companies to household spending, Wisconsin would have about 303, against 242 on map listings. There is one business with payroll in the industry for every 13,475 households, against one for every 7,814 across the U.S. The official count rose 24.3% from 2019 to 2023, against +10.5% for the U.S.
Which market in Wisconsin has the highest market score for pest control companies?
Among 14 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 83 (high). Among 16 scored counties in Wisconsin, Dane County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 55 for pest control companies (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the pest control companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pest control in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pest control companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.