Market rankings · North Carolina
House cleaning businesses in North Carolina
Markets across North Carolina ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 1,089
- 72 chain locations (7%)
- Official establishments
- 2,514
- +4.2% since 2019
- Household spending a year
- $6.3B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.5
- 14% above the U.S.
- Spending per listing
- $5.8M
- 9% below the U.S.
- Rank among states
- #18 of 51
- Market score 55 · Upper middle
A site report maps the house cleaning businesses on map listings around any address in North Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,089 house cleaning businesses in North Carolina. 72 of them (7%) are chain locations, against 8% across the U.S. That is 2.5 per 10,000 households, 14% above the U.S. rate of 2.2.
Households in North Carolina spend about $6.3B a year on lawn care, cleaning and other household services, or $1,482 per household, 5% above the U.S. average. Spread across 1,089 house cleaning businesses, that is $5.8M per business, 9% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 2,514 businesses with payroll in North Carolina classed as janitorial and carpet cleaning services, up 4.2% from 2019. That is one for every 1,703 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 84 SBA-backed loans worth $20.6M have gone to businesses classed as janitorial and carpet cleaning services in North Carolina.
Among the 50 states and DC, North Carolina ranks #18 for house cleaning businesses, with a Groundwork market score of 55 (upper middle). Of the 16 scored metro areas in or partly in North Carolina, the Durham-Chapel Hill metro area scores highest (79). Of the 10 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest (85).
Every market in North Carolina for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 79 | 40 | 1.6 | $10.1M | +7.5% | #14 of 375 |
| 2Pinehurst-Southern Pines, NC | 78 | 11 | 2.5 | $6.2M | +10.3% | #22 of 375 |
| 3Winston-Salem, NC | 74 | 47 | 1.7 | $8.4M | +5.3% | #37 of 375 |
| 4Goldsboro, NC | 71 | 7 | 1.5 | $9M | +3.8% | #45 of 375 |
| 5Burlington, NC | 69 | 12 | 1.7 | $8.1M | +8.5% | #51 of 375 |
| 6Rocky Mount, NC | 68 | 10 | 1.7 | $7.8M | +2.8% | #57 of 375 |
| 7Greensboro-High Point, NC | 56 | 67 | 2.1 | $6.6M | +4.1% | #124 of 375 |
| 8Raleigh-Cary, NC | 55 | 178 | 3.1 | $5.6M | +12.6% | #134 of 375 |
| 9Asheville, NC | 54 | 37 | 2.3 | $6.4M | +3.6% | #140 of 375 |
| 10Hickory-Lenoir-Morganton, NC | 52 | 39 | 2.6 | $5.2M | +3.2% | #166 of 375 |
| 11Charlotte-Concord-Gastonia, NC-SC | 52 | 351 | 3.3 | $4.9M | +10.1% | #167 of 375 |
| 12Greenville, NC | 51 | 20 | 2.7 | $5M | +5.4% | #176 of 375 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 48 | 176 | 2.5 | $6.2M | +0.9% | #204 of 375 |
| 13Wilmington, NC | 48 | 69 | 3.5 | $4.3M | +15.9% | #211 of 375 |
| 14Jacksonville, NC | 46 | 24 | 3.2 | $4.3M | +6.0% | #235 of 375 |
| 15Fayetteville, NC | 42 | 49 | 3.3 | $4.1M | +1.6% | #255 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 85 | 10 | 2.0 | $7M | +12.3% | #4 of 142 |
| 2Shelby-Kings Mountain, NC | 77 | 7 | 1.8 | $7.3M | +3.4% | #11 of 142 |
| 3Sanford, NC | 73 | 6 | 2.4 | $5.7M | +10.8% | #16 of 142 |
| 4Mount Airy, NC | 71 | 5 | 1.7 | $7.7M | +1.3% | #19 of 142 |
| 5Albemarle, NC | 69 | 6 | 2.4 | $5.7M | +9.8% | #25 of 142 |
| 6Waynesville, NC | 68 | 6 | 2.2 | $6.1M | +1.9% | #28 of 142 |
| 7New Bern, NC | 64 | 14 | 2.7 | $5.1M | +3.6% | #35 of 142 |
| 8Kill Devil Hills, NC | 51 | 6 | 3.6 | $4.6M | +3.3% | #62 of 142 |
| 9Morehead City, NC | 51 | 11 | 3.4 | $4.3M | +4.1% | #63 of 142 |
| 10Kinston, NC | 46 | 7 | 3.0 | $4M | +1.4% | #76 of 142 |
| Lumberton, NC | Not scored | 4 | 0.9 | $12.5M | +3.4% | |
| Wilson, NC | Not scored | 4 | 1.2 | $10.7M | +1.7% | |
| North Wilkesboro, NC | Not scored | 4 | 1.5 | $8.3M | +0.6% | |
| Forest City, NC | Not scored | 3 | 1.1 | $11.2M | +2.1% | |
| Roanoke Rapids, NC | Not scored | 3 | 1.1 | $11.4M | −4.3% | |
| Boone, NC | Not scored | 1 | 0.5 | $28.1M | +0.6% | |
| Marion, NC | Not scored | 4 | 2.1 | $6M | +1.5% | |
| Washington, NC | Not scored | 4 | 2.1 | $6.4M | 0.0% | |
| Rockingham, NC | Not scored | 3 | 1.8 | $6.7M | −1.6% | |
| Henderson, NC | Not scored | 3 | 1.9 | $6.7M | +0.2% | |
| Elizabeth City, NC | Not scored | 2 | 1.3 | $10.8M | +4.5% | |
| Brevard, NC | Not scored | 1 | 0.7 | $20.4M | +2.9% | |
| Laurinburg, NC | Not scored | 0 | 0.0 | n/a | −0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, NC | 84 | 6 | 1.0 | $16.2M | +6.1% | #20 of 847 |
| 2Davidson County, NC | 79 | 7 | 1.0 | $13.7M | +6.6% | #39 of 847 |
| 3Lincoln County, NC | 78 | 7 | 1.9 | $8.2M | +13.2% | #47 of 847 |
| 4Harnett County, NC | 78 | 10 | 2.0 | $7M | +12.3% | #53 of 847 |
| 5Moore County, NC | 78 | 11 | 2.5 | $6.2M | +10.3% | #54 of 847 |
| 6Rowan County, NC | 73 | 10 | 1.7 | $8.1M | +5.6% | #81 of 847 |
| 7Wayne County, NC | 69 | 7 | 1.5 | $9M | +3.8% | #109 of 847 |
| 8Alamance County, NC | 68 | 12 | 1.7 | $8.1M | +8.5% | #122 of 847 |
| 9Durham County, NC | 68 | 31 | 2.2 | $7.3M | +7.7% | #125 of 847 |
| 10Cleveland County, NC | 68 | 7 | 1.8 | $7.3M | +3.4% | #126 of 847 |
| 11Johnston County, NC | 66 | 20 | 2.3 | $6.5M | +17.9% | #150 of 847 |
| 12Pender County, NC | 64 | 5 | 2.0 | $7.6M | +19.0% | #167 of 847 |
| 13Henderson County, NC | 64 | 11 | 2.2 | $6.6M | +5.0% | #172 of 847 |
| 14Catawba County, NC | 64 | 15 | 2.3 | $6.2M | +5.8% | #173 of 847 |
| 15Lee County, NC | 64 | 6 | 2.4 | $5.7M | +10.8% | #174 of 847 |
| 16Surry County, NC | 63 | 5 | 1.7 | $7.7M | +1.3% | #184 of 847 |
| 17Forsyth County, NC | 63 | 34 | 2.1 | $6.7M | +5.0% | #185 of 847 |
| 18Brunswick County, NC | 63 | 20 | 2.9 | $5.1M | +26.5% | #190 of 847 |
| 19Nash County, NC | 61 | 8 | 2.1 | $6.6M | +3.9% | #225 of 847 |
| 20Stanly County, NC | 61 | 6 | 2.4 | $5.7M | +9.8% | #228 of 847 |
| 21Randolph County, NC | 60 | 11 | 1.9 | $6.9M | +3.5% | #240 of 847 |
| 22Union County, NC | 59 | 25 | 3.0 | $5.9M | +11.7% | #256 of 847 |
| 23Haywood County, NC | 57 | 6 | 2.2 | $6.1M | +1.9% | #283 of 847 |
| 24Hoke County, NC | 57 | 6 | 3.1 | $4.4M | +9.0% | #287 of 847 |
| 25Sampson County, NC | 56 | 5 | 2.3 | $5.4M | +4.1% | #306 of 847 |
Show all 100 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Wake County, NC | 56 | 154 | 3.3 | $5.3M | +11.2% | #307 of 847 |
| 27Cabarrus County, NC | 53 | 31 | 3.7 | $4.4M | +9.9% | #359 of 847 |
| 28Craven County, NC | 52 | 12 | 2.8 | $4.9M | +3.5% | #375 of 847 |
| 29Pitt County, NC | 51 | 20 | 2.7 | $5M | +5.4% | #404 of 847 |
| 30Iredell County, NC | 51 | 25 | 3.3 | $4.8M | +12.9% | #406 of 847 |
| 31Guilford County, NC | 50 | 55 | 2.5 | $5.8M | +4.4% | #423 of 847 |
| 32Buncombe County, NC | 47 | 26 | 2.6 | $5.9M | +2.9% | #480 of 847 |
| 33Gaston County, NC | 47 | 32 | 3.4 | $4.1M | +7.8% | #489 of 847 |
| 34Mecklenburg County, NC | 46 | 189 | 4.1 | $4.1M | +10.5% | #507 of 847 |
| 35Burke County, NC | 45 | 11 | 3.0 | $4.3M | +1.6% | #520 of 847 |
| 36Onslow County, NC | 45 | 24 | 3.2 | $4.3M | +6.0% | #521 of 847 |
| 37New Hanover County, NC | 41 | 44 | 4.2 | $3.6M | +8.6% | #589 of 847 |
| 38Carteret County, NC | 40 | 11 | 3.4 | $4.3M | +4.1% | #604 of 847 |
| 39Currituck County, NC | 40 | 6 | 5.1 | $3.3M | +16.7% | #611 of 847 |
| 40Dare County, NC | 39 | 6 | 3.6 | $4.6M | +3.3% | #621 of 847 |
| 41Cumberland County, NC | 39 | 43 | 3.3 | $4M | +0.4% | #628 of 847 |
| 42Lenoir County, NC | 37 | 7 | 3.0 | $4M | +1.4% | #652 of 847 |
| 43Columbus County, NC | 35 | 6 | 3.0 | $4.1M | 0.0% | #685 of 847 |
| 44Caldwell County, NC | 35 | 12 | 3.6 | $3.6M | +0.7% | #688 of 847 |
| Robeson County, NC | Not scored | 4 | 0.9 | $12.5M | +3.4% | |
| Rockingham County, NC | Not scored | 1 | 0.3 | $50.9M | +3.3% | |
| Chatham County, NC | Not scored | 3 | 0.9 | $19M | +11.0% | |
| Wilson County, NC | Not scored | 4 | 1.2 | $10.7M | +1.7% | |
| Franklin County, NC | Not scored | 4 | 1.4 | $10.2M | +18.8% | |
| Wilkes County, NC | Not scored | 4 | 1.5 | $8.3M | +0.6% | |
| Rutherford County, NC | Not scored | 3 | 1.1 | $11.2M | +2.1% | |
| Granville County, NC | Not scored | 2 | 0.9 | $16.1M | +2.1% | |
| Watauga County, NC | Not scored | 1 | 0.5 | $28.1M | +0.6% | |
| Duplin County, NC | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Edgecombe County, NC | Not scored | 2 | 1.0 | $12.3M | +0.7% | |
| Halifax County, NC | Not scored | 3 | 1.5 | $8.2M | −3.9% | |
| Stokes County, NC | Not scored | 1 | 0.5 | $25.5M | +3.5% | |
| McDowell County, NC | Not scored | 4 | 2.1 | $6M | +1.5% | |
| Beaufort County, NC | Not scored | 4 | 2.1 | $6.4M | 0.0% | |
| Davie County, NC | Not scored | 4 | 2.3 | $6.5M | +6.9% | |
| Jackson County, NC | Not scored | 2 | 1.1 | $12.1M | +6.9% | |
| Richmond County, NC | Not scored | 3 | 1.8 | $6.7M | −1.6% | |
| Vance County, NC | Not scored | 3 | 1.9 | $6.7M | +0.2% | |
| Pasquotank County, NC | Not scored | 2 | 1.3 | $10.8M | +4.5% | |
| Person County, NC | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Macon County, NC | Not scored | 3 | 1.6 | $8.3M | +5.8% | |
| Yadkin County, NC | Not scored | 1 | 0.7 | $20.5M | +2.9% | |
| Alexander County, NC | Not scored | 1 | 0.7 | $18.7M | +1.5% | |
| Transylvania County, NC | Not scored | 1 | 0.7 | $20.4M | +2.9% | |
| Scotland County, NC | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bladen County, NC | Not scored | 3 | 2.5 | $4.7M | +1.3% | |
| Cherokee County, NC | Not scored | 3 | 2.3 | $5.6M | +6.8% | |
| Ashe County, NC | Not scored | 2 | 1.6 | $7.9M | +3.5% | |
| Montgomery County, NC | Not scored | 1 | 0.9 | $14.1M | +2.7% | |
| Caswell County, NC | Not scored | 2 | 2.3 | $5.6M | +0.4% | |
| Anson County, NC | Not scored | 2 | 2.3 | $5.1M | −2.1% | |
| Madison County, NC | Not scored | 0 | 0.0 | n/a | +5.9% | |
| Martin County, NC | Not scored | 1 | 1.1 | $11.6M | −1.6% | |
| Greene County, NC | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Hertford County, NC | Not scored | 0 | 0.0 | n/a | −11.2% | |
| Polk County, NC | Not scored | 1 | 1.1 | $12.9M | +6.0% | |
| Yancey County, NC | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Warren County, NC | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Avery County, NC | Not scored | 3 | 4.4 | $3.1M | +1.1% | |
| Bertie County, NC | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Northampton County, NC | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Mitchell County, NC | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Swain County, NC | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Chowan County, NC | Not scored | 2 | 3.3 | $4.1M | +2.8% | |
| Perquimans County, NC | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Pamlico County, NC | Not scored | 2 | 3.7 | $3.6M | +3.7% | |
| Clay County, NC | Not scored | 0 | 0.0 | n/a | +9.9% | |
| Alleghany County, NC | Not scored | 1 | 1.9 | $6.3M | +5.4% | |
| Camden County, NC | Not scored | 0 | 0.0 | n/a | +8.8% | |
| Washington County, NC | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Gates County, NC | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Jones County, NC | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Graham County, NC | Not scored | 1 | 2.8 | $4.6M | +1.9% | |
| Hyde County, NC | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Tyrrell County, NC | Not scored | 0 | 0.0 | n/a | +9.3% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in North Carolina?
North Carolina has 1,089 house cleaning businesses on map listings as of September 2026. 72 of them (7%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 2,514 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 4.2% from 2019.
How much do households in North Carolina spend on lawn care, cleaning and other household services?
About $6.3B a year, or $1,482 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 1,089 house cleaning businesses on map listings, it comes to $5.8M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.
How does North Carolina compare with the U.S. for house cleaning businesses?
North Carolina has 2.5 house cleaning businesses per 10,000 households, 14% above the U.S. rate of 2.2. Spending per business is $5.8M, 9% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, North Carolina would have about 993, against 1,089 on map listings. There is one business with payroll in the industry for every 1,703 households, against one for every 1,735 across the U.S. The official count rose 4.2% from 2019 to 2023, against +6.6% for the U.S.
Which market in North Carolina has the highest market score for house cleaning businesses?
Among 16 scored metro areas in or partly in North Carolina, the Durham-Chapel Hill metro area scores highest, at 79 (high). Among 10 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest, at 85 (high). Among 44 scored counties in North Carolina, Orange County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 55 for house cleaning businesses (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Carolina. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in North Carolina
Related business types in North Carolina
- Home repair trades5,509 listings
- HVAC and plumbing2,712 listings
- Electricians1,116 listings
- Roofing and gutters1,681 listings
- Lawn, cleaning and pest control4,111 listings
- Landscaping and lawn care2,375 listings
- Pest control647 listings
Screening a site or an acquisition in North Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.