Market rankings · Wisconsin
HVAC and plumbing companies in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for HVAC and plumbing companies, with competitor counts and household spending for each.
- Listings
- 1,533
- 36 chain locations (2%)
- Official establishments
- 1,944
- +1.8% since 2019
- Household spending a year
- $6.8B
- On home repairs, maintenance and insurance
- Listings per 10k households
- 6.2
- 2% below the U.S.
- Spending per listing
- $4.5M
- 6% below the U.S.
- Rank among states
- #31 of 51
- Market score 45 · Lower middle
A site report maps the HVAC and plumbing companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 1,533 HVAC and plumbing companies on map listings as of September 2026. Chain locations make up 2% of them, against 4% across the U.S. That is 6.2 per 10,000 households, 2% below the U.S. rate of 6.3.
Households in Wisconsin spend about $6.8B a year on home repairs, maintenance and insurance, or $2,759 per household, 9% below the U.S. average. That is about $4.5M of household spending for each company on map listings, 6% below the U.S. figure of $4.8M. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies.
Official counts show 1,944 businesses with payroll classed as plumbing, heating and air-conditioning contractors in Wisconsin in 2023, up 1.8% from 2019. That is one for every 1,275 households, against one for every 1,162 across the U.S. Across the U.S., the count rose 7.6% over the same years. Since fiscal 2022, 100 SBA-backed loans worth $48.3M have gone to businesses classed as plumbing, heating and air-conditioning contractors in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #31 for HVAC and plumbing companies, with a Groundwork market score of 45 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (80). Of the 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (76).
Every market in Wisconsin for HVAC and plumbing companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 80 | 156 | 5.2 | $5.8M | +4.1% | #10 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 75 | 829 | 5.6 | $5.7M | +2.6% | #19 of 387 |
| 2Milwaukee-Waukesha, WI | 68 | 320 | 4.9 | $5.8M | 0.0% | #56 of 387 |
| 3Kenosha, WI | 68 | 35 | 5.1 | $5.5M | −0.4% | #57 of 387 |
| 4Eau Claire, WI | 55 | 44 | 6.1 | $4.4M | +2.6% | #158 of 387 |
| 5Janesville-Beloit, WI | 51 | 40 | 6.0 | $4.5M | +1.7% | #190 of 387 |
| 6Green Bay, WI | 43 | 98 | 7.2 | $3.8M | +2.5% | #252 of 387 |
| 7La Crosse-Onalaska, WI-MN | 35 | 48 | 6.7 | $4M | +0.4% | #306 of 387 |
| 8Sheboygan, WI | 35 | 36 | 7.2 | $3.7M | 0.0% | #310 of 387 |
| 9Racine-Mount Pleasant, WI | 35 | 61 | 7.6 | $3.6M | +0.4% | #311 of 387 |
| 10Appleton, WI | 35 | 82 | 8.2 | $3.5M | +2.7% | #314 of 387 |
| 11Oshkosh-Neenah, WI | 35 | 56 | 7.7 | $3.5M | +1.4% | #315 of 387 |
| 12Fond du Lac, WI | 29 | 28 | 6.5 | $4.1M | +0.5% | #350 of 387 |
| 13Wausau, WI | 29 | 46 | 7.9 | $3.4M | +1.0% | #352 of 387 |
| Duluth, MN-WI | 26 | 95 | 7.9 | $3.3M | +0.2% | #365 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 76 | 14 | 4.7 | $5.7M | +2.2% | #24 of 476 |
| 2Menomonie, WI | 57 | 10 | 5.7 | $4.6M | +1.7% | #159 of 476 |
| 3Whitewater-Elkhorn, WI | 55 | 27 | 6.3 | $4.6M | +0.8% | #178 of 476 |
| 4Beaver Dam, WI | 51 | 21 | 5.8 | $4.5M | −0.3% | #220 of 476 |
| 5Manitowoc, WI | 50 | 23 | 6.5 | $4M | +0.4% | #240 of 476 |
| 6Watertown-Fort Atkinson, WI | 45 | 27 | 7.7 | $3.5M | +0.3% | #288 of 476 |
| Iron Mountain, MI-WI | 43 | 10 | 7.1 | $3.5M | +0.4% | #305 of 476 |
| 7Platteville, WI | 37 | 14 | 7.0 | $3.6M | +0.9% | #370 of 476 |
| 8Wisconsin Rapids-Marshfield, WI | 37 | 27 | 8.4 | $3M | −0.2% | #372 of 476 |
| 9Baraboo, WI | 35 | 26 | 9.3 | $2.9M | +1.3% | #386 of 476 |
| 10Marinette, WI-MI | 33 | 22 | 7.5 | $3.3M | +0.3% | #399 of 476 |
| 11Rice Lake, WI | 32 | 16 | 8.0 | $3.2M | −0.5% | #408 of 476 |
| 12Sparta, WI | 29 | 19 | 10.4 | $2.5M | +0.6% | #436 of 476 |
| Shawano, WI | Not scored | 4 | 2.1 | $11.7M | +1.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 84 | 121 | 4.8 | $6.3M | +4.9% | #34 of 1,707 |
| 2Calumet County, WI | 80 | 9 | 4.2 | $6.9M | +2.9% | #65 of 1,707 |
| 3Eau Claire County, WI | 69 | 23 | 5.1 | $5.3M | +3.0% | #238 of 1,707 |
| 4Portage County, WI | 68 | 14 | 4.7 | $5.7M | +2.2% | #251 of 1,707 |
| 5Kenosha County, WI | 68 | 35 | 5.1 | $5.5M | −0.4% | #253 of 1,707 |
| 6Milwaukee County, WI | 67 | 123 | 3.1 | $8.2M | −1.5% | #267 of 1,707 |
| 7Washington County, WI | 66 | 28 | 4.9 | $6.1M | +1.8% | #295 of 1,707 |
| 8Ozaukee County, WI | 62 | 28 | 7.3 | $4.4M | +3.0% | #437 of 1,707 |
| 9Polk County, WI | 60 | 10 | 5.1 | $5.3M | +1.7% | #493 of 1,707 |
| 10St. Croix County, WI | 59 | 30 | 8.0 | $4M | +4.7% | #546 of 1,707 |
| 11Rock County, WI | 57 | 40 | 6.0 | $4.5M | +1.7% | #611 of 1,707 |
| 12Brown County, WI | 53 | 80 | 7.2 | $3.8M | +2.6% | #758 of 1,707 |
| 13Waukesha County, WI | 51 | 141 | 8.4 | $3.9M | +2.4% | #831 of 1,707 |
| 14Waupaca County, WI | 50 | 13 | 5.8 | $4.5M | −0.6% | #852 of 1,707 |
| 15Dunn County, WI | 49 | 10 | 5.7 | $4.6M | +1.7% | #890 of 1,707 |
| 16Walworth County, WI | 48 | 27 | 6.3 | $4.6M | +0.8% | #925 of 1,707 |
| 17Chippewa County, WI | 47 | 21 | 7.7 | $3.4M | +1.9% | #969 of 1,707 |
| 18Winnebago County, WI | 45 | 56 | 7.7 | $3.5M | +1.4% | #1,035 of 1,707 |
| 19Dodge County, WI | 44 | 21 | 5.8 | $4.5M | −0.3% | #1,049 of 1,707 |
| 20Douglas County, WI | 44 | 12 | 6.3 | $4.1M | −0.8% | #1,052 of 1,707 |
| 21Sheboygan County, WI | 44 | 36 | 7.2 | $3.7M | 0.0% | #1,065 of 1,707 |
| 22Racine County, WI | 44 | 61 | 7.6 | $3.6M | +0.4% | #1,070 of 1,707 |
| 23Manitowoc County, WI | 43 | 23 | 6.5 | $4M | +0.4% | #1,098 of 1,707 |
| 24Oconto County, WI | 42 | 14 | 8.3 | $3.2M | +2.9% | #1,150 of 1,707 |
| 25Jefferson County, WI | 39 | 27 | 7.7 | $3.5M | +0.3% | #1,243 of 1,707 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Marathon County, WI | 39 | 46 | 7.9 | $3.4M | +1.0% | #1,248 of 1,707 |
| 27Fond du Lac County, WI | 38 | 28 | 6.5 | $4.1M | +0.5% | #1,271 of 1,707 |
| 28Outagamie County, WI | 38 | 73 | 9.3 | $3.1M | +2.6% | #1,288 of 1,707 |
| 29Bayfield County, WI | 36 | 5 | 6.7 | $3.9M | +3.4% | #1,327 of 1,707 |
| 30Green County, WI | 35 | 12 | 7.6 | $3.6M | +0.5% | #1,360 of 1,707 |
| 31La Crosse County, WI | 35 | 42 | 8.2 | $3.3M | +0.3% | #1,365 of 1,707 |
| 32Columbia County, WI | 34 | 21 | 8.7 | $3.3M | −0.7% | #1,402 of 1,707 |
| 33Jackson County, WI | 33 | 6 | 7.3 | $3.5M | −0.5% | #1,423 of 1,707 |
| 34Wood County, WI | 32 | 27 | 8.4 | $3M | −0.2% | #1,455 of 1,707 |
| 35Green Lake County, WI | 32 | 8 | 9.7 | $2.7M | +1.5% | #1,460 of 1,707 |
| 36Grant County, WI | 31 | 14 | 7.0 | $3.6M | +0.9% | #1,470 of 1,707 |
| 37Lincoln County, WI | 30 | 12 | 9.4 | $2.7M | −0.1% | #1,494 of 1,707 |
| 38Barron County, WI | 28 | 16 | 8.0 | $3.2M | −0.5% | #1,523 of 1,707 |
| 39Burnett County, WI | 28 | 8 | 11.1 | $2.2M | +3.9% | #1,535 of 1,707 |
| 40Washburn County, WI | 27 | 6 | 7.9 | $3.2M | +2.8% | #1,546 of 1,707 |
| 41Sauk County, WI | 27 | 26 | 9.3 | $2.9M | +1.3% | #1,551 of 1,707 |
| 42Juneau County, WI | 27 | 11 | 10.0 | $2.5M | −0.5% | #1,557 of 1,707 |
| 43Clark County, WI | 26 | 13 | 10.1 | $2.5M | +1.2% | #1,572 of 1,707 |
| 44Marinette County, WI | 25 | 16 | 8.4 | $3M | +1.6% | #1,584 of 1,707 |
| 45Door County, WI | 25 | 15 | 10.0 | $2.7M | +1.6% | #1,587 of 1,707 |
| 46Monroe County, WI | 24 | 19 | 10.4 | $2.5M | +0.6% | #1,603 of 1,707 |
| 47Vilas County, WI | 20 | 17 | 15.3 | $1.7M | +2.9% | #1,656 of 1,707 |
| 48Oneida County, WI | 17 | 17 | 9.7 | $2.7M | +0.7% | #1,676 of 1,707 |
| 49Ashland County, WI | 15 | 6 | 8.8 | $2.7M | +1.1% | #1,682 of 1,707 |
| 50Langlade County, WI | 13 | 10 | 11.3 | $2.1M | +0.4% | #1,693 of 1,707 |
| Pierce County, WI | Not scored | 2 | 1.3 | $23.2M | +3.1% | |
| Shawano County, WI | Not scored | 4 | 2.3 | $10.9M | +1.7% | |
| Vernon County, WI | Not scored | 2 | 1.6 | $16.2M | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $16.8M | +1.1% | |
| Waushara County, WI | Not scored | 4 | 3.8 | $6.7M | +2.8% | |
| Iowa County, WI | Not scored | 2 | 2.0 | $14.2M | +1.0% | |
| Adams County, WI | Not scored | 3 | 3.2 | $7.7M | +5.2% | |
| Kewaunee County, WI | Not scored | 4 | 4.8 | $5.7M | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $10.3M | +0.9% | |
| Sawyer County, WI | Not scored | 4 | 4.5 | $5.5M | +4.0% | |
| Richland County, WI | Not scored | 4 | 5.5 | $4.5M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $5.9M | +5.2% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $16.5M | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $7.6M | −0.2% | |
| Price County, WI | Not scored | 4 | 6.1 | $3.9M | −0.3% | |
| Buffalo County, WI | Not scored | 3 | 5.2 | $4.8M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $9.7M | +4.4% | |
| Pepin County, WI | Not scored | 4 | 13.1 | $2M | +2.2% | |
| Iron County, WI | Not scored | 4 | 12.9 | $1.9M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $5.3M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 HVAC and plumbing companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many HVAC and plumbing companies are in Wisconsin?
Map listings as of September 2026 show 1,533 HVAC and plumbing companies in Wisconsin. 36 of them (2%) are chain locations. The listings count heating and air-conditioning companies and plumbers. Official counts show 1,944 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023, up 1.8% from 2019.
How much do households in Wisconsin spend on home repairs, maintenance and insurance?
About $6.8B a year, or $2,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 1,533 HVAC and plumbing companies on map listings, it comes to $4.5M per company. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for HVAC and plumbing companies?
Wisconsin has 6.2 HVAC and plumbing companies per 10,000 households, 2% below the U.S. rate of 6.3. Spending per company is $4.5M, 6% below the U.S. figure of $4.8M. At the U.S. ratio of HVAC and plumbing companies to household spending, Wisconsin would have about 1,438, against 1,533 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 1,162 across the U.S. The official count rose 1.8% from 2019 to 2023, against +7.6% for the U.S.
Which market in Wisconsin has the highest market score for HVAC and plumbing companies?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 80 (high). Among 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 76 (high). Among 50 scored counties in Wisconsin, Dane County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 45 for HVAC and plumbing companies (lower middle), #31 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
HVAC and plumbing in other states
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Top markets for HVAC and plumbing companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- Electricians676 listings
- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.