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House cleaning businesses in Portage County, WI
Competitor counts, household spending and official business counts for house cleaning businesses in Portage County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #456 of 847 scored counties
#9 of 29 scored counties in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $36.2M
- On lawn care, cleaning and other household services · $1,220 a household
- Spending per listing
- $6M
- 6% below the U.S.
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the house cleaning businesses around any address in Portage County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 house cleaning businesses in Portage County. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.0, 9% below the U.S. rate of 2.2.
Households in Portage County spend about $36.2M a year on lawn care, cleaning and other household services, or $1,220 per household, 14% below the U.S. average. That is about $6M of household spending for each business on map listings, 6% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Portage County was 14 in 2023. That is one for every 2,120 households, against one for every 1,735 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.4M have gone to businesses classed as janitorial and carpet cleaning services in Portage County.
Population estimates put the population change in Portage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). For house cleaning businesses, Portage County has a Groundwork market score of 48 (lower middle): #456 of 847 scored counties and #9 of 29 scored counties in Wisconsin.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.0 | 2.2 |
| Spending per listing | $6M | $6.4M | $6.4M |
| Households per official establishment | 2,120 | 1,792 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +5.4% | +6.6% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,220 | $1,250 | $1,414 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 48 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 14
- Employees, 2023
- 464
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.4M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for house cleaning businesses, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 66 | 5 | 1.3 | $11.1M | +3.0% | #144 of 847 |
| 2Fond du Lac County, WI | 62 | 6 | 1.4 | $8.7M | +0.5% | #195 of 847 |
| 3Outagamie County, WI | 61 | 14 | 1.8 | $7.3M | +2.6% | #221 of 847 |
| 4Winnebago County, WI | 58 | 11 | 1.5 | $8M | +1.4% | #264 of 847 |
| 5Wood County, WI | 55 | 5 | 1.6 | $7.4M | −0.2% | #312 of 847 |
| 6Columbia County, WI | 54 | 5 | 2.1 | $6.2M | −0.7% | #335 of 847 |
| 7Marathon County, WI | 53 | 9 | 1.6 | $7.9M | +1.0% | #345 of 847 |
| 8Brown County, WI | 49 | 19 | 1.7 | $7.3M | +2.6% | #431 of 847 |
| 9Portage County, WI | 48 | 6 | 2.0 | $6M | +2.2% | #456 of 847 |
| 10Dane County, WI | 46 | 62 | 2.5 | $5.5M | +4.9% | #497 of 847 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Portage County, WI?
There are 6 house cleaning businesses on map listings in Portage County as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 14 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Portage County, WI spend on lawn care, cleaning and other household services?
About $36.2M a year, or $1,220 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 house cleaning businesses on map listings, it comes to $6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for house cleaning businesses?
Portage County has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6M, 6% below the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 2,120 households, against one for every 1,735 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 48 for house cleaning businesses (lower middle), #456 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.