Market rankings · Massachusetts
House cleaning businesses in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 892
- 52 chain locations (6%)
- Official establishments
- 1,842
- +6.8% since 2019
- Household spending a year
- $4.2B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 3.2
- 45% above the U.S.
- Spending per listing
- $4.7M
- 27% below the U.S.
- Rank among states
- #39 of 51
- Market score 39 · Lower middle
A site report maps the house cleaning businesses on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Massachusetts has 892 house cleaning businesses on map listings as of September 2026. Chain locations make up 6% of them, against 8% across the U.S. Per 10,000 households, that is 3.2, 45% above the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Massachusetts comes to about $4.2B a year: $1,491 per household, 5% above the U.S. average. Spread across 892 house cleaning businesses, that is $4.7M per business, 27% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Official counts show 1,842 businesses with payroll classed as janitorial and carpet cleaning services in Massachusetts in 2023, up 6.8% from 2019. That is one for every 1,512 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 89 SBA-backed loans worth $20M have gone to businesses classed as janitorial and carpet cleaning services in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #39 for house cleaning businesses, with a Groundwork market score of 39 (lower middle). Of the 6 scored metro areas in or partly in Massachusetts, the Pittsfield metro area scores highest (60). The one scored small-town market in or partly in Massachusetts, the Greenfield area, scores 69.
Every market in Massachusetts for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pittsfield, MA | 60 | 6 | 1.0 | $12.2M | −1.2% | #93 of 375 |
| 2Worcester, MA | 51 | 83 | 2.5 | $5.7M | +3.7% | #175 of 375 |
| Providence-Warwick, RI-MA | 47 | 136 | 2.0 | $6.7M | +2.1% | #214 of 375 |
| 3Springfield, MA | 41 | 40 | 2.2 | $5.6M | +0.2% | #260 of 375 |
| 4Boston-Cambridge-Newton, MA-NH | 40 | 670 | 3.5 | $4.5M | +2.3% | #271 of 375 |
| 5Barnstable Town, MA | 27 | 62 | 5.9 | $2.4M | +2.4% | #354 of 375 |
| Amherst Town-Northampton, MA | Not scored | 4 | 0.6 | $21M | +10.4% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 69 | 5 | 1.6 | $7.8M | −0.3% | #23 of 142 |
| Vineyard Haven, MA | Not scored | 4 | 5.3 | $3M | +3.1% | |
| Nantucket, MA | Not scored | 3 | 5.7 | $3.1M | +3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 61 | 5 | 1.6 | $7.8M | −0.3% | #217 of 847 |
| 2Berkshire County, MA | 60 | 6 | 1.0 | $12.2M | −1.2% | #234 of 847 |
| 3Norfolk County, MA | 53 | 88 | 3.1 | $5.4M | +2.2% | #355 of 847 |
| 4Worcester County, MA | 51 | 83 | 2.5 | $5.7M | +3.7% | #397 of 847 |
| 5Bristol County, MA | 44 | 61 | 2.6 | $5.1M | +2.9% | #536 of 847 |
| 6Hampden County, MA | 43 | 40 | 2.2 | $5.6M | +0.2% | #544 of 847 |
| 7Middlesex County, MA | 41 | 259 | 4.1 | $4.1M | +2.8% | #586 of 847 |
| 8Plymouth County, MA | 40 | 74 | 3.6 | $4.2M | +3.5% | #606 of 847 |
| 9Essex County, MA | 38 | 101 | 3.2 | $4.6M | +2.3% | #638 of 847 |
| 10Suffolk County, MA | 35 | 102 | 3.1 | $4.6M | +0.1% | #682 of 847 |
| 11Barnstable County, MA | 25 | 62 | 5.9 | $2.4M | +2.4% | #791 of 847 |
| Hampshire County, MA | Not scored | 4 | 0.6 | $21M | +10.4% | |
| Dukes County, MA | Not scored | 4 | 5.3 | $3M | +3.1% | |
| Nantucket County, MA | Not scored | 3 | 5.7 | $3.1M | +3.6% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Massachusetts?
Map listings as of September 2026 show 892 house cleaning businesses in Massachusetts. 52 of them (6%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 1,842 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 6.8% from 2019.
How much do households in Massachusetts spend on lawn care, cleaning and other household services?
About $4.2B a year, or $1,491 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 892 house cleaning businesses on map listings, it comes to $4.7M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for house cleaning businesses?
Massachusetts has 3.2 house cleaning businesses per 10,000 households, 45% above the U.S. rate of 2.2. Spending per business is $4.7M, 27% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Massachusetts would have about 649, against 892 on map listings. There is one business with payroll in the industry for every 1,512 households, against one for every 1,735 across the U.S. The official count rose 6.8% from 2019 to 2023, against +6.6% for the U.S.
Which market in Massachusetts has the highest market score for house cleaning businesses?
Among 6 scored metro areas in or partly in Massachusetts, the Pittsfield metro area scores highest, at 60 (upper middle). The one scored small-town market in or partly in Massachusetts is the Greenfield area, at 69 (upper middle). Among 11 scored counties in Massachusetts, Franklin County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 39 for house cleaning businesses (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for house cleaning businesses across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Home repair trades3,611 listings
- HVAC and plumbing1,729 listings
- Electricians948 listings
- Roofing and gutters934 listings
- Lawn, cleaning and pest control3,300 listings
- Landscaping and lawn care2,068 listings
- Pest control340 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.