Market rankings · Wisconsin
Roofing and gutter companies in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for roofing and gutter companies, with competitor counts and household spending for each.
- Listings
- 974
- 35 chain locations (4%)
- Official establishments
- 499
- +17.1% since 2019
- Household spending a year
- $6.8B
- On home repairs, maintenance and insurance
- Listings per 10k households
- 3.9
- 8% above the U.S.
- Spending per listing
- $7M
- 17% below the U.S.
- Rank among states
- #39 of 51
- Market score 33 · Lower middle
A site report maps the roofing and gutter companies on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 974 roofing and gutter companies on map listings in Wisconsin as of September 2026. Of those, 35 are chain locations, or 4%, against 4% across the U.S. That comes to 3.9 for every 10,000 households, 8% above the U.S. rate of 3.6.
Households in Wisconsin spend about $6.8B a year on home repairs, maintenance and insurance, or $2,759 per household, 9% below the U.S. average. Spread across 974 roofing and gutter companies, that is $7M per company, 17% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
The official count of businesses with payroll classed as roofing contractors in Wisconsin was 499 in 2023, up 17.1% from 2019. That is one for every 4,969 households, against one for every 5,063 across the U.S. Across the U.S., the count rose 20.4% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $8.7M have gone to businesses classed as roofing contractors in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #39 for roofing and gutter companies, with a Groundwork market score of 33 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest (71). Of the 11 scored small-town markets in or partly in Wisconsin, the Manitowoc area scores highest (64).
Every market in Wisconsin for roofing and gutter companies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #37 of 381 |
| 2Madison, WI | 63 | 110 | 3.6 | $8.2M | +4.1% | #90 of 381 |
| 3Green Bay, WI | 60 | 43 | 3.2 | $8.7M | +2.5% | #120 of 381 |
| 4Wausau, WI | 52 | 17 | 2.9 | $9.3M | +1.0% | #175 of 381 |
| 5Kenosha, WI | 46 | 25 | 3.6 | $7.7M | −0.4% | #222 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 46 | 693 | 4.7 | $6.8M | +2.6% | #224 of 381 |
| 6Milwaukee-Waukesha, WI | 44 | 237 | 3.6 | $7.8M | 0.0% | #237 of 381 |
| 7La Crosse-Onalaska, WI-MN | 43 | 22 | 3.1 | $8.8M | +0.4% | #248 of 381 |
| 8Sheboygan, WI | 41 | 20 | 4.0 | $6.7M | 0.0% | #267 of 381 |
| Duluth, MN-WI | 31 | 48 | 4.0 | $6.6M | +0.2% | #326 of 381 |
| 9Appleton, WI | 31 | 59 | 5.9 | $4.9M | +2.7% | #329 of 381 |
| 10Eau Claire, WI | 28 | 44 | 6.1 | $4.4M | +2.6% | #349 of 381 |
| 11Oshkosh-Neenah, WI | 27 | 38 | 5.2 | $5.1M | +1.4% | #357 of 381 |
| 12Fond du Lac, WI | 21 | 23 | 5.3 | $5M | +0.5% | #371 of 381 |
| 13Janesville-Beloit, WI | 19 | 45 | 6.7 | $4M | +1.7% | #375 of 381 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manitowoc, WI | 64 | 8 | 2.3 | $11.4M | +0.4% | #60 of 288 |
| 2Beaver Dam, WI | 64 | 12 | 3.3 | $7.9M | −0.3% | #63 of 288 |
| 3Whitewater-Elkhorn, WI | 58 | 16 | 3.7 | $7.7M | +0.8% | #96 of 288 |
| 4Baraboo, WI | 56 | 8 | 2.9 | $9.5M | +1.3% | #109 of 288 |
| 5Stevens Point-Plover, WI | 48 | 15 | 5.1 | $5.3M | +2.2% | #156 of 288 |
| 6Platteville, WI | 47 | 7 | 3.5 | $7.2M | +0.9% | #161 of 288 |
| 7Watertown-Fort Atkinson, WI | 34 | 22 | 6.3 | $4.3M | +0.3% | #232 of 288 |
| 8Wisconsin Rapids-Marshfield, WI | 27 | 17 | 5.3 | $4.8M | −0.2% | #263 of 288 |
| 9Sparta, WI | 26 | 11 | 6.0 | $4.3M | +0.6% | #268 of 288 |
| 10Shawano, WI | 26 | 11 | 5.9 | $4.3M | +1.4% | #269 of 288 |
| 11Rice Lake, WI | 22 | 10 | 5.0 | $5.1M | −0.5% | #278 of 288 |
| Marinette, WI-MI | Not scored | 3 | 1.0 | $23.9M | +0.3% | |
| Menomonie, WI | Not scored | 4 | 2.3 | $11.6M | +1.7% | |
| Iron Mountain, MI-WI | Not scored | 2 | 1.4 | $17.4M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine County, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #143 of 1,177 |
| 2Dane County, WI | 66 | 94 | 3.7 | $8.1M | +4.9% | #233 of 1,177 |
| 3Ozaukee County, WI | 63 | 10 | 2.6 | $12.3M | +3.0% | #302 of 1,177 |
| 4Brown County, WI | 61 | 39 | 3.5 | $7.9M | +2.6% | #346 of 1,177 |
| 5Calumet County, WI | 58 | 5 | 2.3 | $12.4M | +2.9% | #401 of 1,177 |
| 6Manitowoc County, WI | 56 | 8 | 2.3 | $11.4M | +0.4% | #442 of 1,177 |
| 7Milwaukee County, WI | 55 | 94 | 2.4 | $10.7M | −1.5% | #463 of 1,177 |
| 8Marathon County, WI | 55 | 17 | 2.9 | $9.3M | +1.0% | #471 of 1,177 |
| 9Dodge County, WI | 55 | 12 | 3.3 | $7.9M | −0.3% | #479 of 1,177 |
| 10Columbia County, WI | 51 | 8 | 3.3 | $8.6M | −0.7% | #571 of 1,177 |
| 11Walworth County, WI | 51 | 16 | 3.7 | $7.7M | +0.8% | #572 of 1,177 |
| 12Kenosha County, WI | 50 | 25 | 3.6 | $7.7M | −0.4% | #598 of 1,177 |
| 13Polk County, WI | 50 | 7 | 3.6 | $7.6M | +1.7% | #600 of 1,177 |
| 14Washington County, WI | 46 | 21 | 3.7 | $8.1M | +1.8% | #678 of 1,177 |
| 15Sheboygan County, WI | 46 | 20 | 4.0 | $6.7M | 0.0% | #683 of 1,177 |
| 16Pierce County, WI | 46 | 9 | 5.7 | $5.1M | +3.1% | #689 of 1,177 |
| 17Sauk County, WI | 45 | 8 | 2.9 | $9.5M | +1.3% | #696 of 1,177 |
| 18St. Croix County, WI | 45 | 23 | 6.1 | $5.2M | +4.7% | #713 of 1,177 |
| 19Green County, WI | 44 | 6 | 3.8 | $7.2M | +0.5% | #720 of 1,177 |
| 20Door County, WI | 43 | 6 | 4.0 | $6.8M | +1.6% | #741 of 1,177 |
| 21La Crosse County, WI | 40 | 20 | 3.9 | $7M | +0.3% | #816 of 1,177 |
| 22Waukesha County, WI | 39 | 112 | 6.6 | $4.9M | +2.4% | #846 of 1,177 |
| 23Portage County, WI | 38 | 15 | 5.1 | $5.3M | +2.2% | #862 of 1,177 |
| 24Grant County, WI | 37 | 7 | 3.5 | $7.2M | +0.9% | #878 of 1,177 |
| 25Eau Claire County, WI | 36 | 24 | 5.4 | $5.1M | +3.0% | #896 of 1,177 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Lincoln County, WI | 33 | 5 | 3.9 | $6.5M | −0.1% | #939 of 1,177 |
| 27Outagamie County, WI | 33 | 54 | 6.9 | $4.2M | +2.6% | #951 of 1,177 |
| 28Winnebago County, WI | 32 | 38 | 5.2 | $5.1M | +1.4% | #964 of 1,177 |
| 29Chippewa County, WI | 31 | 20 | 7.4 | $3.6M | +1.9% | #985 of 1,177 |
| 30Waupaca County, WI | 27 | 11 | 4.9 | $5.3M | −0.6% | #1,030 of 1,177 |
| 31Fond du Lac County, WI | 27 | 23 | 5.3 | $5M | +0.5% | #1,033 of 1,177 |
| 32Vilas County, WI | 27 | 6 | 5.4 | $4.8M | +2.9% | #1,038 of 1,177 |
| 33Jefferson County, WI | 25 | 22 | 6.3 | $4.3M | +0.3% | #1,070 of 1,177 |
| 34Rock County, WI | 23 | 45 | 6.7 | $4M | +1.7% | #1,097 of 1,177 |
| 35Wood County, WI | 21 | 17 | 5.3 | $4.8M | −0.2% | #1,110 of 1,177 |
| 36Monroe County, WI | 19 | 11 | 6.0 | $4.3M | +0.6% | #1,122 of 1,177 |
| 37Shawano County, WI | 18 | 11 | 6.4 | $4M | +1.7% | #1,126 of 1,177 |
| 38Oneida County, WI | 18 | 16 | 9.1 | $2.8M | +0.7% | #1,129 of 1,177 |
| 39Barron County, WI | 16 | 10 | 5.0 | $5.1M | −0.5% | #1,137 of 1,177 |
| 40Clark County, WI | 14 | 10 | 7.8 | $3.3M | +1.2% | #1,155 of 1,177 |
| Dunn County, WI | Not scored | 4 | 2.3 | $11.6M | +1.7% | |
| Douglas County, WI | Not scored | 4 | 2.1 | $12.4M | −0.8% | |
| Marinette County, WI | Not scored | 3 | 1.6 | $15.7M | +1.6% | |
| Oconto County, WI | Not scored | 2 | 1.2 | $22.5M | +2.9% | |
| Vernon County, WI | Not scored | 1 | 0.8 | $32.4M | +2.4% | |
| Trempealeau County, WI | Not scored | 4 | 3.2 | $8.4M | +1.1% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $13.5M | −0.5% | |
| Waushara County, WI | Not scored | 4 | 3.8 | $6.7M | +2.8% | |
| Iowa County, WI | Not scored | 2 | 2.0 | $14.2M | +1.0% | |
| Adams County, WI | Not scored | 1 | 1.1 | $23M | +5.2% | |
| Jackson County, WI | Not scored | 4 | 4.8 | $5.2M | −0.5% | |
| Kewaunee County, WI | Not scored | 2 | 2.4 | $11.4M | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | $20.6M | +0.9% | |
| Langlade County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $10.6M | +1.5% | |
| Sawyer County, WI | Not scored | 3 | 3.4 | $7.3M | +4.0% | |
| Richland County, WI | Not scored | 2 | 2.8 | $9M | −1.4% | |
| Lafayette County, WI | Not scored | 2 | 3.0 | $8.9M | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 2 | 2.6 | $9.5M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $16.3M | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $16.5M | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | $17.3M | +2.1% | |
| Rusk County, WI | Not scored | 3 | 4.7 | $5.1M | −0.2% | |
| Price County, WI | Not scored | 1 | 1.5 | $15.7M | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $8.1M | +2.2% | |
| Iron County, WI | Not scored | 1 | 3.2 | $7.4M | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 roofing and gutter companies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many roofing and gutter companies are in Wisconsin?
As of September 2026, map listings count 974 roofing and gutter companies in Wisconsin. 35 of them (4%) are chain locations. The listings count roofers and gutter companies. Official counts show 499 businesses with payroll classed as roofing contractors in 2023, up 17.1% from 2019.
How much do households in Wisconsin spend on home repairs, maintenance and insurance?
About $6.8B a year, or $2,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 974 roofing and gutter companies on map listings, it comes to $7M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for roofing and gutter companies?
Wisconsin has 3.9 roofing and gutter companies per 10,000 households, 8% above the U.S. rate of 3.6. Spending per company is $7M, 17% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, Wisconsin would have about 809, against 974 on map listings. There is one business with payroll in the industry for every 4,969 households, against one for every 5,063 across the U.S. The official count rose 17.1% from 2019 to 2023, against +20.4% for the U.S.
Which market in Wisconsin has the highest market score for roofing and gutter companies?
Among 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest, at 71 (upper middle). Among 11 scored small-town markets in or partly in Wisconsin, the Manitowoc area scores highest, at 64 (upper middle). Among 40 scored counties in Wisconsin, Racine County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 33 for roofing and gutter companies (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for roofing and gutter companies across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Home repair trades3,183 listings
- HVAC and plumbing1,533 listings
- Electricians676 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.