Market rankings · Wisconsin
Electricians in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for electricians, with competitor counts and household spending for each.
- Listings
- 676
- 5 chain locations (1%)
- Official establishments
- 1,459
- +6.7% since 2019
- Household spending a year
- $6.8B
- On home repairs, maintenance and insurance
- Listings per 10k households
- 2.7
- 8% above the U.S.
- Spending per listing
- $10.1M
- 16% below the U.S.
- Rank among states
- #36 of 51
- Market score 41 · Lower middle
A site report maps the electricians on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 676 electricians on map listings as of September 2026. Chain locations make up 1% of them, against 1% across the U.S. That comes to 2.7 for every 10,000 households, 8% above the U.S. rate of 2.5.
Household spending on home repairs, maintenance and insurance in Wisconsin comes to about $6.8B a year: $2,759 per household, 9% below the U.S. average. That is about $10.1M of household spending for each company on map listings, 16% below the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
The official count of businesses with payroll classed as electrical contractors in Wisconsin was 1,459 in 2023, up 6.7% from 2019. That is one for every 1,699 households, against one for every 1,550 across the U.S. Across the U.S., the count rose 9.2% over the same years. Since fiscal 2022, 26 SBA-backed loans worth $15.7M have gone to businesses classed as electrical contractors in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #36 for electricians, with a Groundwork market score of 41 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (72). Of the 12 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (79).
Every market in Wisconsin for electricians
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 324 | 2.2 | $14.5M | +2.6% | #34 of 383 |
| 1Kenosha, WI | 71 | 12 | 1.7 | $16.1M | −0.4% | #38 of 383 |
| 2Milwaukee-Waukesha, WI | 61 | 135 | 2.1 | $13.7M | 0.0% | #96 of 383 |
| 3Racine-Mount Pleasant, WI | 61 | 17 | 2.1 | $13M | +0.4% | #100 of 383 |
| 4Madison, WI | 58 | 81 | 2.7 | $11.1M | +4.1% | #132 of 383 |
| 5Green Bay, WI | 50 | 38 | 2.8 | $9.9M | +2.5% | #197 of 383 |
| 6Fond du Lac, WI | 48 | 10 | 2.3 | $11.5M | +0.5% | #210 of 383 |
| 7Wausau, WI | 43 | 15 | 2.6 | $10.5M | +1.0% | #247 of 383 |
| 8Appleton, WI | 41 | 28 | 2.8 | $10.3M | +2.7% | #264 of 383 |
| 9Oshkosh-Neenah, WI | 35 | 22 | 3.0 | $8.9M | +1.4% | #311 of 383 |
| Duluth, MN-WI | 35 | 37 | 3.1 | $8.5M | +0.2% | #312 of 383 |
| 10Eau Claire, WI | 34 | 23 | 3.2 | $8.4M | +2.6% | #323 of 383 |
| 11Janesville-Beloit, WI | 28 | 22 | 3.3 | $8.1M | +1.7% | #348 of 383 |
| 12La Crosse-Onalaska, WI-MN | 27 | 32 | 4.4 | $6.1M | +0.4% | #354 of 383 |
| 13Sheboygan, WI | 23 | 21 | 4.2 | $6.3M | 0.0% | #365 of 383 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 79 | 7 | 2.4 | $11.4M | +2.2% | #3 of 295 |
| 2Whitewater-Elkhorn, WI | 68 | 11 | 2.6 | $11.2M | +0.8% | #35 of 295 |
| 3Shawano, WI | 66 | 5 | 2.7 | $9.4M | +1.4% | #50 of 295 |
| 4Marinette, WI-MI | 61 | 6 | 2.0 | $12M | +0.3% | #74 of 295 |
| 5Watertown-Fort Atkinson, WI | 61 | 11 | 3.2 | $8.7M | +0.3% | #81 of 295 |
| 6Manitowoc, WI | 55 | 11 | 3.1 | $8.3M | +0.4% | #122 of 295 |
| 7Beaver Dam, WI | 51 | 12 | 3.3 | $7.9M | −0.3% | #151 of 295 |
| 8Sparta, WI | 48 | 6 | 3.3 | $7.8M | +0.6% | #166 of 295 |
| 9Baraboo, WI | 47 | 11 | 3.9 | $6.9M | +1.3% | #172 of 295 |
| 10Platteville, WI | 38 | 10 | 5.0 | $5.1M | +0.9% | #224 of 295 |
| 11Rice Lake, WI | 37 | 7 | 3.5 | $7.3M | −0.5% | #228 of 295 |
| 12Wisconsin Rapids-Marshfield, WI | 36 | 15 | 4.7 | $5.5M | −0.2% | #236 of 295 |
| Menomonie, WI | Not scored | 4 | 2.3 | $11.6M | +1.7% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $11.6M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenosha County, WI | 70 | 12 | 1.7 | $16.1M | −0.4% | #159 of 1,160 |
| 2Ozaukee County, WI | 70 | 8 | 2.1 | $15.4M | +3.0% | #160 of 1,160 |
| 3Dane County, WI | 70 | 65 | 2.6 | $11.7M | +4.9% | #168 of 1,160 |
| 4Milwaukee County, WI | 65 | 44 | 1.1 | $22.8M | −1.5% | #237 of 1,160 |
| 5Portage County, WI | 64 | 7 | 2.4 | $11.4M | +2.2% | #267 of 1,160 |
| 6Racine County, WI | 63 | 17 | 2.1 | $13M | +0.4% | #285 of 1,160 |
| 7Brown County, WI | 58 | 31 | 2.8 | $9.9M | +2.6% | #408 of 1,160 |
| 8Pierce County, WI | 57 | 5 | 3.2 | $9.3M | +3.1% | #432 of 1,160 |
| 9St. Croix County, WI | 55 | 12 | 3.2 | $9.9M | +4.7% | #480 of 1,160 |
| 10Oconto County, WI | 55 | 5 | 3.0 | $9M | +2.9% | #488 of 1,160 |
| 11Walworth County, WI | 54 | 11 | 2.6 | $11.2M | +0.8% | #501 of 1,160 |
| 12Fond du Lac County, WI | 53 | 10 | 2.3 | $11.5M | +0.5% | #514 of 1,160 |
| 13Marathon County, WI | 50 | 15 | 2.6 | $10.5M | +1.0% | #571 of 1,160 |
| 14Waukesha County, WI | 50 | 59 | 3.5 | $9.3M | +2.4% | #581 of 1,160 |
| 15Shawano County, WI | 49 | 5 | 2.9 | $8.7M | +1.7% | #621 of 1,160 |
| 16Eau Claire County, WI | 47 | 15 | 3.4 | $8.1M | +3.0% | #666 of 1,160 |
| 17Outagamie County, WI | 46 | 24 | 3.1 | $9.4M | +2.6% | #676 of 1,160 |
| 18Waupaca County, WI | 45 | 5 | 2.2 | $11.6M | −0.6% | #696 of 1,160 |
| 19Winnebago County, WI | 44 | 22 | 3.0 | $8.9M | +1.4% | #732 of 1,160 |
| 20Polk County, WI | 43 | 6 | 3.1 | $8.9M | +1.7% | #750 of 1,160 |
| 21Jefferson County, WI | 43 | 11 | 3.2 | $8.7M | +0.3% | #752 of 1,160 |
| 22Door County, WI | 42 | 6 | 4.0 | $6.8M | +1.6% | #778 of 1,160 |
| 23Manitowoc County, WI | 40 | 11 | 3.1 | $8.3M | +0.4% | #825 of 1,160 |
| 24La Crosse County, WI | 40 | 19 | 3.7 | $7.3M | +0.3% | #831 of 1,160 |
| 25Chippewa County, WI | 39 | 8 | 2.9 | $9M | +1.9% | #843 of 1,160 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Rock County, WI | 38 | 22 | 3.3 | $8.1M | +1.7% | #858 of 1,160 |
| 27Washington County, WI | 38 | 24 | 4.2 | $7.1M | +1.8% | #862 of 1,160 |
| 28Green County, WI | 37 | 5 | 3.2 | $8.7M | +0.5% | #873 of 1,160 |
| 29Marinette County, WI | 37 | 6 | 3.1 | $7.9M | +1.6% | #876 of 1,160 |
| 30Vernon County, WI | 36 | 8 | 6.4 | $4M | +2.4% | #903 of 1,160 |
| 31Columbia County, WI | 35 | 7 | 2.9 | $9.8M | −0.7% | #904 of 1,160 |
| 32Dodge County, WI | 35 | 12 | 3.3 | $7.9M | −0.3% | #908 of 1,160 |
| 33Douglas County, WI | 35 | 7 | 3.7 | $7.1M | −0.8% | #916 of 1,160 |
| 34Oneida County, WI | 33 | 5 | 2.9 | $9M | +0.7% | #937 of 1,160 |
| 35Monroe County, WI | 32 | 6 | 3.3 | $7.8M | +0.6% | #952 of 1,160 |
| 36Sheboygan County, WI | 32 | 21 | 4.2 | $6.3M | 0.0% | #957 of 1,160 |
| 37Sauk County, WI | 29 | 11 | 3.9 | $6.9M | +1.3% | #996 of 1,160 |
| 38Trempealeau County, WI | 29 | 6 | 4.8 | $5.6M | +1.1% | #1,003 of 1,160 |
| 39Grant County, WI | 28 | 10 | 5.0 | $5.1M | +0.9% | #1,025 of 1,160 |
| 40Wood County, WI | 25 | 15 | 4.7 | $5.5M | −0.2% | #1,052 of 1,160 |
| 41Barron County, WI | 23 | 7 | 3.5 | $7.3M | −0.5% | #1,067 of 1,160 |
| 42Vilas County, WI | 22 | 6 | 5.4 | $4.8M | +2.9% | #1,085 of 1,160 |
| 43Ashland County, WI | 13 | 5 | 7.3 | $3.3M | +1.1% | #1,142 of 1,160 |
| Calumet County, WI | Not scored | 4 | 1.9 | $15.5M | +2.9% | |
| Dunn County, WI | Not scored | 4 | 2.3 | $11.6M | +1.7% | |
| Clark County, WI | Not scored | 3 | 2.3 | $11M | +1.2% | |
| Lincoln County, WI | Not scored | 3 | 2.3 | $10.8M | −0.1% | |
| Juneau County, WI | Not scored | 4 | 3.7 | $6.8M | −0.5% | |
| Waushara County, WI | Not scored | 4 | 3.8 | $6.7M | +2.8% | |
| Iowa County, WI | Not scored | 4 | 4.0 | $7.1M | +1.0% | |
| Adams County, WI | Not scored | 2 | 2.1 | $11.5M | +5.2% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $10.4M | −0.5% | |
| Kewaunee County, WI | Not scored | 2 | 2.4 | $11.4M | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $10.3M | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $7M | +0.4% | |
| Green Lake County, WI | Not scored | 3 | 3.6 | $7.1M | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 3 | 4.1 | $6M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $5.9M | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $9M | +3.9% | |
| Washburn County, WI | Not scored | 3 | 4.0 | $6.3M | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Crawford County, WI | Not scored | 2 | 3.0 | $8.3M | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $7.6M | −0.2% | |
| Price County, WI | Not scored | 3 | 4.6 | $5.2M | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $14.5M | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $8.1M | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 electricians on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many electricians are in Wisconsin?
Map listings as of September 2026 show 676 electricians in Wisconsin. 5 of them (1%) are chain locations. The listings count electricians. Official counts show 1,459 businesses with payroll classed as electrical contractors in 2023, up 6.7% from 2019.
How much do households in Wisconsin spend on home repairs, maintenance and insurance?
About $6.8B a year, or $2,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 676 electricians on map listings, it comes to $10.1M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for electricians?
Wisconsin has 2.7 electricians per 10,000 households, 8% above the U.S. rate of 2.5. Spending per company is $10.1M, 16% below the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, Wisconsin would have about 570, against 676 on map listings. There is one business with payroll in the industry for every 1,699 households, against one for every 1,550 across the U.S. The official count rose 6.7% from 2019 to 2023, against +9.2% for the U.S.
Which market in Wisconsin has the highest market score for electricians?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 72 (upper middle). Among 12 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 79 (high). Among 43 scored counties in Wisconsin, Kenosha County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 41 for electricians (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Electricians in other states
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Top markets for electricians across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
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- Roofing and gutters974 listings
- Lawn, cleaning and pest control2,271 listings
- Landscaping and lawn care1,544 listings
- House cleaning485 listings
- Pest control242 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.