Fitness and classes · County · Mississippi
Gyms in Madison County, MS
How Madison County, MS compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,279 of 1,792 scored counties
#6 of 38 scored counties in Mississippi
- Listings
- 47
- 16 chain locations (34%)
- Official establishments
- 22
- All fitness and recreational sports centers
- Household spending a year
- $38.2M
- On memberships, classes and admissions · $869 a household
- Spending per listing
- $812K
- 38% below the U.S.
- Listings per 10k households
- 10.7
- 41% above the U.S.
- Population, 2025
- 116,298
- +6.5% since 2020
See the gyms around any address in Madison County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 47 gyms in Madison County. 16 of them (34%) are chain locations, against 28% across the U.S. That comes to 10.7 for every 10,000 households, 41% above the U.S. rate of 7.6.
Households in Madison County spend about $38.2M a year on memberships, classes and admissions, or $869 per household, 12% below the U.S. average. That is about $812K of household spending for each gym on map listings, 38% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 22 businesses with payroll classed as fitness and recreational sports centers in Madison County in 2023. That is one for every 1,996 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 2 SBA-backed loans worth $760K have gone to businesses classed as fitness and recreational sports centers in Madison County.
Between 2020 and 2025, the population of Madison County grew 6.5%, faster than the U.S. (+3.1%). For gyms, Madison County has a Groundwork market score of 39 (lower middle): #1,279 of 1,792 scored counties and #6 of 38 scored counties in Mississippi.
How Madison County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 7.0 | 7.6 |
| Spending per listing | $812K | $832K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,996 | 4,492 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +5.8% |
| Population growth, 2020–2025 | +6.5% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $869 | $581 | $983 |
| Median household income | $83,441 | $56,447 | $80,734 |
| Groundwork market score | 39 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 22All fitness and recreational sports centers
- Employees, 2023
- 362
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4716 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $760K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Madison County
- Population, 2025 estimate
- 116,298+6.5% since 2020
- Households
- 43,917
- Median age
- 40.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 714 sq. mi.
- People per square mile
- 156
- Median household income
- $83,441+16.2% vs. 2015–2019, before inflation
- Average household income
- $121,926
- Median home value
- $311,100
- Jobs located here
- 63,928
- Daytime population
- 124,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms, numbered among those based in Mississippi, with Madison County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 59 | 50 | 7.0 | $1.1M | +6.3% | #581 of 1,792 |
| 2Jackson County, MS | 54 | 36 | 6.2 | $1M | +3.0% | #773 of 1,792 |
| 3Tate County, MS | 51 | 5 | 4.5 | $1.3M | +2.1% | #867 of 1,792 |
| 4Hancock County, MS | 42 | 16 | 7.9 | $832K | +1.6% | #1,205 of 1,792 |
| 5Pearl River County, MS | 42 | 20 | 9.1 | $632K | +5.6% | #1,211 of 1,792 |
| 6Madison County, MS | 39 | 47 | 10.7 | $812K | +6.5% | #1,279 of 1,792 |
| 7Harrison County, MS | 39 | 62 | 7.4 | $801K | +4.0% | #1,280 of 1,792 |
| 8Panola County, MS | 35 | 5 | 4.1 | $1.2M | −1.4% | #1,369 of 1,792 |
| 9Lamar County, MS | 33 | 26 | 10.2 | $689K | +4.7% | #1,435 of 1,792 |
| 10Jones County, MS | 32 | 23 | 9.2 | $600K | −1.0% | #1,461 of 1,792 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Madison County, MS?
Madison County has 47 gyms on map listings as of September 2026. 16 of them (34%) are chain locations. The listings count gyms and fitness centers. Official counts show 22 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Madison County, MS spend on memberships, classes and admissions?
About $38.2M a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 47 gyms on map listings, it comes to $812K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 43,917 households in Madison County and national spending patterns by income.
How does Madison County, MS compare with the U.S. for gyms?
Madison County has 10.7 gyms per 10,000 households, 41% above the U.S. rate of 7.6. Spending per gym is $812K, 38% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Madison County would have about 29, against 47 on map listings. There is one business with payroll in the industry for every 1,996 households, against one for every 3,109 across the U.S.
How fast is Madison County, MS growing?
Population estimates put Madison County at 116,298 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 43,917 households. The median household income in Madison County is $83,441 a year, 3% above the U.S. median of $80,734. That rose 16.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 39 for gyms (lower middle), #1,279 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.