Fitness and classes · County · Mississippi
Gyms in Lauderdale County, MS
Competitor counts, household spending and official business counts for gyms in Lauderdale County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,521 of 1,792 scored counties
#15 of 38 scored counties in Mississippi
- Listings
- 22
- 7 chain locations (32%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $15M
- On memberships, classes and admissions · $524 a household
- Spending per listing
- $683K
- 47% below the U.S.
- Listings per 10k households
- 7.7
- In line with the U.S.
- Population, 2025
- 70,317
- −3.2% since 2020
See the gyms around any address in Lauderdale County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Lauderdale County is 29 (lower middle), #1,521 of 1,792 scored counties and #15 of 38 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Lauderdale County comes to about $15M a year: $524 per household, 47% below the U.S. average. That works out to $683K per gym, 47% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Lauderdale County has 22 gyms on map listings as of September 2026. 7 of them (32%) are chain locations, against 28% across the U.S. That is 7.7 per 10,000 households, in line with the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Lauderdale County was 4 in 2023. That is one for every 7,177 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $74K has gone to businesses classed as fitness and recreational sports centers in Lauderdale County. Population estimates show Lauderdale County declined 3.2% from 2020 to 2025, against +3.1% for the U.S.
How Lauderdale County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lauderdale County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 7.0 | 7.6 |
| Spending per listing | $683K | $832K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 7,177 | 4,492 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +5.8% |
| Population growth, 2020–2025 | −3.2% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $524 | $581 | $983 |
| Median household income | $50,817 | $56,447 | $80,734 |
| Groundwork market score | 29 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4All fitness and recreational sports centers
- Employees, 2023
- 28
- Annual payroll, 2023
- $398K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 227 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $74K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Lauderdale County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Lauderdale County
- Population, 2025 estimate
- 70,317−3.2% since 2020
- Households
- 28,707
- Median age
- 39.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 704 sq. mi.
- People per square mile
- 102
- Median household income
- $50,817+19.5% vs. 2015–2019, before inflation
- Average household income
- $70,958
- Median home value
- $133,300
- Jobs located here
- 32,099
- Daytime population
- 75,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lauderdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms, numbered among those based in Mississippi, with Lauderdale County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 59 | 50 | 7.0 | $1.1M | +6.3% | #581 of 1,792 |
| 2Jackson County, MS | 54 | 36 | 6.2 | $1M | +3.0% | #773 of 1,792 |
| 3Tate County, MS | 51 | 5 | 4.5 | $1.3M | +2.1% | #867 of 1,792 |
| 4Hancock County, MS | 42 | 16 | 7.9 | $832K | +1.6% | #1,205 of 1,792 |
| 5Pearl River County, MS | 42 | 20 | 9.1 | $632K | +5.6% | #1,211 of 1,792 |
| 6Madison County, MS | 39 | 47 | 10.7 | $812K | +6.5% | #1,279 of 1,792 |
| 7Harrison County, MS | 39 | 62 | 7.4 | $801K | +4.0% | #1,280 of 1,792 |
| 8Panola County, MS | 35 | 5 | 4.1 | $1.2M | −1.4% | #1,369 of 1,792 |
| 9Lamar County, MS | 33 | 26 | 10.2 | $689K | +4.7% | #1,435 of 1,792 |
| 10Jones County, MS | 32 | 23 | 9.2 | $600K | −1.0% | #1,461 of 1,792 |
| 15Lauderdale County, MS | 29 | 22 | 7.7 | $683K | −3.2% | #1,521 of 1,792 |
Other business types in Lauderdale County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Lauderdale County, MS?
Map listings as of September 2026 show 22 gyms in Lauderdale County. 7 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Lauderdale County, MS spend on memberships, classes and admissions?
About $15M a year, or $524 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 22 gyms on map listings, it comes to $683K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 28,707 households in Lauderdale County and national spending patterns by income.
How does Lauderdale County, MS compare with the U.S. for gyms?
Lauderdale County has 7.7 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $683K, 47% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Lauderdale County would have about 12, against 22 on map listings. There is one business with payroll in the industry for every 7,177 households, against one for every 3,109 across the U.S.
How fast is Lauderdale County, MS growing?
Population estimates put Lauderdale County at 70,317 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 28,707 households. Median household income in Lauderdale County is $50,817, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lauderdale County scores 29 for gyms (lower middle), #1,521 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lauderdale County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Lauderdale County
Screening a site or an acquisition in Lauderdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lauderdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.