Fitness and classes · County · Mississippi
Gyms in DeSoto County, MS
Competitor counts, household spending and official business counts for gyms in DeSoto County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #581 of 1,792 scored counties
#1 of 38 scored counties in Mississippi
- Listings
- 50
- 19 chain locations (38%)
- Official establishments
- 18
- All fitness and recreational sports centers · −10.0% since 2019
- Household spending a year
- $55.3M
- On memberships, classes and admissions · $779 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 7.0
- 8% below the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the gyms around any address in DeSoto County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in DeSoto County comes to about $55.3M a year: $779 per household, 21% below the U.S. average. Spread across 50 gyms, that is $1.1M per gym, 15% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 50 gyms on map listings in DeSoto County as of September 2026. 19 of them (38%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.0, 8% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in DeSoto County was 18 in 2023, down 10.0% from 2019. That is one for every 3,944 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $668K has gone to businesses classed as fitness and recreational sports centers in DeSoto County.
Population estimates put the population change in DeSoto County from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%). The Groundwork market score for gyms in DeSoto County is 59 (upper middle), #581 of 1,792 scored counties and #1 of 38 scored counties in Mississippi.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.0 | 7.6 |
| Spending per listing | $1.1M | $832K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,944 | 4,492 | 3,109 |
| Official establishment growth, 2019–2023 | −10.0% | +4.9% | +5.8% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $779 | $581 | $983 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 59 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 18All fitness and recreational sports centers · −10.0% over the period
- Employees, 2023
- 370
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5019 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $668K
SBA-backed loans to businesses classed as fitness and recreational sports centers in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 59 | 50 | 7.0 | $1.1M | +6.3% | #581 of 1,792 |
| 2Jackson County, MS | 54 | 36 | 6.2 | $1M | +3.0% | #773 of 1,792 |
| 3Tate County, MS | 51 | 5 | 4.5 | $1.3M | +2.1% | #867 of 1,792 |
| 4Hancock County, MS | 42 | 16 | 7.9 | $832K | +1.6% | #1,205 of 1,792 |
| 5Pearl River County, MS | 42 | 20 | 9.1 | $632K | +5.6% | #1,211 of 1,792 |
| 6Madison County, MS | 39 | 47 | 10.7 | $812K | +6.5% | #1,279 of 1,792 |
| 7Harrison County, MS | 39 | 62 | 7.4 | $801K | +4.0% | #1,280 of 1,792 |
| 8Panola County, MS | 35 | 5 | 4.1 | $1.2M | −1.4% | #1,369 of 1,792 |
| 9Lamar County, MS | 33 | 26 | 10.2 | $689K | +4.7% | #1,435 of 1,792 |
| 10Jones County, MS | 32 | 23 | 9.2 | $600K | −1.0% | #1,461 of 1,792 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in DeSoto County, MS?
As of September 2026, map listings count 50 gyms in DeSoto County. 19 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 18 businesses with payroll classed as fitness and recreational sports centers in 2023, down 10.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in DeSoto County, MS spend on memberships, classes and admissions?
About $55.3M a year, or $779 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 50 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for gyms?
DeSoto County has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, DeSoto County would have about 43, against 50 on map listings. There is one business with payroll in the industry for every 3,944 households, against one for every 3,109 across the U.S. The official count fell 10.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 59 for gyms (upper middle), #581 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.