Market rankings · South Dakota
Gyms in South Dakota
Every metro area, small-town market and county in South Dakota, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 318
- 93 chain locations (29%)
- Official establishments
- 114
- All fitness and recreational sports centers · −5.0% since 2019
- Household spending a year
- $320.2M
- On memberships, classes and admissions
- Listings per 10k households
- 8.7
- 14% above the U.S.
- Spending per listing
- $1M
- 23% below the U.S.
- Rank among states
- #29 of 51
- Market score 44 · Lower middle
A site report maps the gyms on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 318 gyms on map listings in South Dakota as of September 2026. 93 of them (29%) are chain locations, against 28% across the U.S. That comes to 8.7 for every 10,000 households, 14% above the U.S. rate of 7.6.
At $876 per household (11% below the U.S. average), households in South Dakota spend about $320.2M a year on memberships, classes and admissions. That is about $1M of household spending for each gym on map listings, 23% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Official counts show 114 businesses with payroll classed as fitness and recreational sports centers in South Dakota in 2023, down 5.0% from 2019. That is one for every 3,207 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 15 SBA-backed loans worth $8.5M have gone to businesses classed as fitness and recreational sports centers in South Dakota.
Among the 50 states and DC, South Dakota ranks #29 for gyms, with a Groundwork market score of 44 (lower middle). Of the 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest (59). Of the 7 scored small-town markets in or partly in South Dakota, the Yankton area scores highest (61).
Every market in South Dakota for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rapid City, SD | 59 | 51 | 8.1 | $1.1M | +6.2% | #114 of 387 |
| 2Sioux Falls, SD-MN | 43 | 121 | 9.9 | $977K | +9.5% | #262 of 387 |
| Sioux City, IA-NE-SD | 39 | 42 | 7.6 | $1.1M | +1.0% | #292 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yankton, SD | 61 | 6 | 6.2 | $1.3M | +1.5% | #133 of 506 |
| 2Brookings, SD | 60 | 10 | 7.2 | $1.1M | +9.6% | #149 of 506 |
| 3Mitchell, SD | 47 | 9 | 8.2 | $953K | +0.6% | #287 of 506 |
| 4Spearfish, SD | 46 | 14 | 11.6 | $715K | +14.0% | #303 of 506 |
| 5Watertown, SD | 41 | 12 | 9.6 | $807K | +4.3% | #353 of 506 |
| 6Aberdeen, SD | 30 | 22 | 12.3 | $690K | −1.5% | #439 of 506 |
| 7Pierre, SD | 29 | 12 | 14.0 | $646K | −0.5% | #448 of 506 |
| Huron, SD | Not scored | 4 | 5.3 | $1.4M | +2.4% | |
| Vermillion, SD | Not scored | 3 | 5.4 | $1.4M | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 64 | 7 | 9.6 | $1.1M | +3.3% | #407 of 1,792 |
| 2Pennington County, SD | 59 | 38 | 8.2 | $1.1M | +6.6% | #584 of 1,792 |
| 3Brookings County, SD | 56 | 10 | 7.2 | $1.1M | +9.6% | #695 of 1,792 |
| 4Yankton County, SD | 55 | 6 | 6.2 | $1.3M | +1.5% | #722 of 1,792 |
| 5Meade County, SD | 53 | 10 | 8.4 | $1M | +2.7% | #817 of 1,792 |
| 6Minnehaha County, SD | 49 | 77 | 9.1 | $1M | +7.6% | #965 of 1,792 |
| 7Lincoln County, SD | 48 | 36 | 12.9 | $877K | +17.5% | #1,006 of 1,792 |
| 8Butte County, SD | 46 | 5 | 11.6 | $766K | +5.5% | #1,080 of 1,792 |
| 9Lawrence County, SD | 45 | 14 | 11.6 | $715K | +14.0% | #1,117 of 1,792 |
| 10Codington County, SD | 37 | 12 | 9.6 | $807K | +4.3% | #1,334 of 1,792 |
| 11Davison County, SD | 30 | 9 | 10.1 | $749K | +0.6% | #1,500 of 1,792 |
| 12Hughes County, SD | 28 | 8 | 11.0 | $834K | −0.9% | #1,535 of 1,792 |
| 13Brown County, SD | 25 | 20 | 12.3 | $680K | −1.7% | #1,600 of 1,792 |
| Beadle County, SD | Not scored | 4 | 5.3 | $1.4M | +2.4% | |
| Clay County, SD | Not scored | 3 | 5.4 | $1.4M | +0.2% | |
| Oglala Lakota County, SD | Not scored | 2 | 6.8 | $765K | −2.3% | |
| Lake County, SD | Not scored | 3 | 6.4 | $1.4M | −0.2% | |
| Roberts County, SD | Not scored | 4 | 11.0 | $690K | −0.1% | |
| Charles Mix County, SD | Not scored | 5 | 16.5 | $470K | −0.5% | |
| Todd County, SD | Not scored | 1 | 3.9 | $1.3M | −4.9% | |
| Custer County, SD | Not scored | 3 | 6.7 | $1.4M | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 1 | 3.3 | $2.5M | 0.0% | |
| Hutchinson County, SD | Not scored | 2 | 6.9 | $1.3M | −0.1% | |
| Fall River County, SD | Not scored | 4 | 11.0 | $645K | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 3 | 12.4 | $574K | +3.8% | |
| Moody County, SD | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Hamlin County, SD | Not scored | 1 | 4.6 | $2M | +11.9% | |
| Spink County, SD | Not scored | 1 | 4.0 | $2.1M | −3.0% | |
| McCook County, SD | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Tripp County, SD | Not scored | 4 | 17.7 | $403K | +1.8% | |
| Day County, SD | Not scored | 2 | 8.4 | $1M | +0.8% | |
| Brule County, SD | Not scored | 3 | 15.3 | $560K | +0.5% | |
| Walworth County, SD | Not scored | 1 | 4.1 | $1.7M | −1.4% | |
| Kingsbury County, SD | Not scored | 2 | 9.5 | $859K | +1.6% | |
| Dewey County, SD | Not scored | 2 | 11.8 | $539K | +3.8% | |
| Marshall County, SD | Not scored | 3 | 18.2 | $496K | +2.9% | |
| Deuel County, SD | Not scored | 1 | 5.7 | $1.4M | +2.6% | |
| Edmunds County, SD | Not scored | 2 | 12.3 | $783K | +1.0% | |
| Gregory County, SD | Not scored | 1 | 6.2 | $1.2M | +1.1% | |
| Clark County, SD | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Stanley County, SD | Not scored | 4 | 31.0 | $271K | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Sanborn County, SD | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 1 | 11.6 | $681K | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 1 | 19.7 | $295K | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 2 | 29.1 | $285K | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in South Dakota?
As of September 2026, map listings count 318 gyms in South Dakota. 93 of them (29%) are chain locations. The listings count gyms and fitness centers. Official counts show 114 businesses with payroll classed as fitness and recreational sports centers in 2023, down 5.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in South Dakota spend on memberships, classes and admissions?
About $320.2M a year, or $876 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 318 gyms on map listings, it comes to $1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for gyms?
South Dakota has 8.7 gyms per 10,000 households, 14% above the U.S. rate of 7.6. Spending per gym is $1M, 23% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, South Dakota would have about 246, against 318 on map listings. There is one business with payroll in the industry for every 3,207 households, against one for every 3,109 across the U.S. The official count fell 5.0% from 2019 to 2023, against +5.8% for the U.S.
Which market in South Dakota has the highest market score for gyms?
Among 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest, at 59 (upper middle). Among 7 scored small-town markets in or partly in South Dakota, the Yankton area scores highest, at 61 (upper middle). Among 13 scored counties in South Dakota, Union County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 44 for gyms (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Gyms, studios and classes504 listings
- Yoga, Pilates and fitness studios60 listings
- Martial arts and dance studios126 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.