Fitness and classes · County · Mississippi
Gyms in Covington County, MS
How Covington County, MS compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.7M
- On memberships, classes and admissions · $500 a household
- Spending per listing
- $916K
- 30% below the U.S.
- Listings per 10k households
- 5.5
- 28% below the U.S.
- Population, 2025
- 17,898
- −2.2% since 2020
See the gyms around any address in Covington County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Covington County spend about $3.7M a year on memberships, classes and admissions, or $500 per household, 49% below the U.S. average. That is about $916K of household spending for each gym on map listings, 30% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Covington County has 4 gyms on map listings as of September 2026. That comes to 5.5 for every 10,000 households, 28% below the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Covington County, since they leave out counts under 3.
Population estimates show Covington County declined 2.2% from 2020 to 2025, against +3.1% for the U.S. With 4 gyms on map listings, Covington County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Covington County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 7.0 | 7.6 |
| Spending per listing | $916K | $832K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,492 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +5.8% |
| Population growth, 2020–2025 | −2.2% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $500 | $581 | $983 |
| Median household income | $45,051 | $56,447 | $80,734 |
| Groundwork market score | Not scored | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Covington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Covington County
- Population, 2025 estimate
- 17,898−2.2% since 2020
- Households
- 7,323
- Median age
- 38.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 414 sq. mi.
- People per square mile
- 44
- Median household income
- $45,051+18.0% vs. 2015–2019, before inflation
- Average household income
- $68,677
- Median home value
- $105,100
- Jobs located here
- 5,811
- Daytime population
- 16,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms, numbered among those based in Mississippi, with Covington County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 59 | 50 | 7.0 | $1.1M | +6.3% | #581 of 1,792 |
| 2Jackson County, MS | 54 | 36 | 6.2 | $1M | +3.0% | #773 of 1,792 |
| 3Tate County, MS | 51 | 5 | 4.5 | $1.3M | +2.1% | #867 of 1,792 |
| 4Hancock County, MS | 42 | 16 | 7.9 | $832K | +1.6% | #1,205 of 1,792 |
| 5Pearl River County, MS | 42 | 20 | 9.1 | $632K | +5.6% | #1,211 of 1,792 |
| 6Madison County, MS | 39 | 47 | 10.7 | $812K | +6.5% | #1,279 of 1,792 |
| 7Harrison County, MS | 39 | 62 | 7.4 | $801K | +4.0% | #1,280 of 1,792 |
| 8Panola County, MS | 35 | 5 | 4.1 | $1.2M | −1.4% | #1,369 of 1,792 |
| 9Lamar County, MS | 33 | 26 | 10.2 | $689K | +4.7% | #1,435 of 1,792 |
| 10Jones County, MS | 32 | 23 | 9.2 | $600K | −1.0% | #1,461 of 1,792 |
| Covington County, MS | Not scored | 4 | 5.5 | $916K | −2.2% |
Other business types in Covington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Covington County, MS?
Map listings as of September 2026 show 4 gyms in Covington County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Covington County: counts under 3 are left out.
How much do households in Covington County, MS spend on memberships, classes and admissions?
About $3.7M a year, or $500 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 4 gyms on map listings, it comes to $916K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 7,323 households in Covington County and national spending patterns by income.
How does Covington County, MS compare with the U.S. for gyms?
Covington County has 5.5 gyms per 10,000 households, 28% below the U.S. rate of 7.6. Spending per gym is $916K, 30% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Covington County would have about 3, against 4 on map listings.
How fast is Covington County, MS growing?
Population estimates put Covington County at 17,898 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 7,323 households. Median household income in Covington County is $45,051, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Covington County has no market score for gyms: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Covington County
Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.