Groundwork

Fitness and classes · County · Mississippi

Gyms in Wayne County, MS

Competitor counts, household spending and official business counts for gyms in Wayne County, MS, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.4M
On memberships, classes and admissions · $444 a household
Spending per listing
$852K
35% below the U.S.
Listings per 10k households
5.2
32% below the U.S.
Population, 2025
19,807
0.0% since 2020

See the gyms around any address in Wayne County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4 gyms in Wayne County. That comes to 5.2 for every 10,000 households, 32% below the U.S. rate of 7.6.

Households in Wayne County spend about $3.4M a year on memberships, classes and admissions, or $444 per household, 55% below the U.S. average. That is about $852K of household spending for each gym on map listings, 35% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Wayne County: counts under 3 aren’t published.

Population estimates show Wayne County held about level from 2020 to 2025, against +3.1% for the U.S. With 4 gyms on map listings, Wayne County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Wayne County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Wayne County, MS compared with Mississippi and the U.S.
MeasureWayne CountyMississippiU.S.
Listings per 10k households5.27.07.6
Spending per listing$852K$832K$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a4,4923,109
Official establishment growth, 2019–2023n/a+4.9%+5.8%
Population growth, 2020–20250.0%−0.1%+3.1%
Spending per household on memberships, classes and admissions$444$581$983
Median household income$37,619$56,447$80,734
Groundwork market scoreNot scored27

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Wayne County

Population, 2025 estimate
19,8070.0% since 2020
Households
7,681
Median age
38.8
Homes lived in by their owners
85%
Vehicles per household
1.9
Land area
811 sq. mi.
People per square mile
24
Median household income
$37,619−0.2% vs. 2015–2019, before inflation
Average household income
$60,777
Median home value
$91,100
Jobs located here
4,625
Daytime population
16,686Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Mississippi for gyms, numbered among those based in Mississippi, with Wayne County marked.

Top counties in Mississippi

Counties in Mississippi ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS59507.0$1.1M+6.3%#581 of 1,792
2Jackson County, MS54366.2$1M+3.0%#773 of 1,792
3Tate County, MS5154.5$1.3M+2.1%#867 of 1,792
4Hancock County, MS42167.9$832K+1.6%#1,205 of 1,792
5Pearl River County, MS42209.1$632K+5.6%#1,211 of 1,792
6Madison County, MS394710.7$812K+6.5%#1,279 of 1,792
7Harrison County, MS39627.4$801K+4.0%#1,280 of 1,792
8Panola County, MS3554.1$1.2M−1.4%#1,369 of 1,792
9Lamar County, MS332610.2$689K+4.7%#1,435 of 1,792
10Jones County, MS32239.2$600K−1.0%#1,461 of 1,792
Wayne County, MSNot scored45.2$852K0.0%

Other business types in Wayne County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Wayne County, MS?

Wayne County has 4 gyms on map listings as of September 2026. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Wayne County: counts under 3 are left out.

How much do households in Wayne County, MS spend on memberships, classes and admissions?

About $3.4M a year, or $444 per household. That is 55% below the U.S. average (an index of 45, where 100 is the U.S. average). Spread across the 4 gyms on map listings, it comes to $852K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 7,681 households in Wayne County and national spending patterns by income.

How does Wayne County, MS compare with the U.S. for gyms?

Wayne County has 5.2 gyms per 10,000 households, 32% below the U.S. rate of 7.6. Spending per gym is $852K, 35% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Wayne County would have about 3, against 4 on map listings.

How fast is Wayne County, MS growing?

Population estimates put Wayne County at 19,807 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 7,681 households. The median household income in Wayne County is $37,619 a year, 53% below the U.S. median of $80,734. That fell 0.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County has no market score for gyms: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.