Fitness and classes · Metro area · Michigan
Gyms in the Saginaw, MI metro area
Competitor counts, household spending and official business counts for gyms in the Saginaw, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #100 of 387 scored metro areas
#8 of 15 scored metro areas based in Michigan
- Listings
- 40
- 7 chain locations (18%)
- Official establishments
- 14
- All fitness and recreational sports centers
- Household spending a year
- $58.8M
- On memberships, classes and admissions · $754 a household
- Spending per listing
- $1.5M
- 13% above the U.S.
- Listings per 10k households
- 5.1
- 33% below the U.S.
- Population, 2025
- 187,688
- −1.1% since 2020
See the gyms around any address in the Saginaw metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Saginaw metro area spend about $58.8M a year on memberships, classes and admissions, or $754 per household, 23% below the U.S. average. Spread across 40 gyms, that is $1.5M per gym, 13% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 40 gyms on map listings in the Saginaw metro area as of September 2026. Chain locations make up 18% of them, against 28% across the U.S. That comes to 5.1 for every 10,000 households, 33% below the U.S. rate of 7.6.
In 2023, official counts showed 14 businesses with payroll in the Saginaw metro area classed as fitness and recreational sports centers. That is one for every 5,568 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $533K have gone to businesses classed as fitness and recreational sports centers in the Saginaw metro area.
Population estimates put the population change in the Saginaw metro area from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The Saginaw metro area scores 60 (upper middle) on the Groundwork market score for gyms, ranking #100 of 387 scored metro areas and #8 of 15 scored metro areas based in Michigan.
How the Saginaw metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Saginaw metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 6.5 | 7.6 |
| Spending per listing | $1.5M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,568 | 4,383 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.1% | +5.8% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $754 | $902 | $983 |
| Median household income | $60,622 | $72,875 | $80,734 |
| Groundwork market score | 60 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14All fitness and recreational sports centers
- Employees, 2023
- 254
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 407 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $533K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Saginaw metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Saginaw metro area
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Saginaw metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for gyms, numbered among those based in Michigan (a market based in another state is listed without a number), with the Saginaw metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 77 | 28 | 4.4 | $2M | +0.7% | #17 of 387 |
| 2Battle Creek, MI | 66 | 25 | 4.7 | $1.6M | −0.6% | #62 of 387 |
| 3Traverse City, MI | 64 | 49 | 7.5 | $1.3M | +2.2% | #71 of 387 |
| 4Detroit-Warren-Dearborn, MI | 63 | 1,140 | 6.4 | $1.5M | +0.1% | #74 of 387 |
| 5Lansing-East Lansing, MI | 63 | 136 | 7.0 | $1.2M | +1.4% | #80 of 387 |
| 6Muskegon-Norton Shores, MI | 62 | 38 | 5.6 | $1.3M | +1.8% | #88 of 387 |
| 7Grand Rapids-Wyoming-Kentwood, MI | 62 | 333 | 7.6 | $1.3M | +2.8% | #89 of 387 |
| South Bend-Mishawaka, IN-MI | 61 | 75 | 5.8 | $1.4M | +0.1% | #92 of 387 |
| 8Saginaw, MI | 60 | 40 | 5.1 | $1.5M | −1.1% | #100 of 387 |
| 9Jackson, MI | 60 | 39 | 6.2 | $1.3M | −0.4% | #104 of 387 |
Other business types in the Saginaw metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Saginaw, MI metro area?
As of September 2026, map listings count 40 gyms in the Saginaw metro area. 7 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Saginaw, MI metro area spend on memberships, classes and admissions?
About $58.8M a year, or $754 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 40 gyms on map listings, it comes to $1.5M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 77,958 households in the Saginaw metro area and national spending patterns by income.
How does the Saginaw, MI metro area compare with the U.S. for gyms?
The Saginaw metro area has 5.1 gyms per 10,000 households, 33% below the U.S. rate of 7.6. Spending per gym is $1.5M, 13% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Saginaw metro area would have about 45, against 40 on map listings. There is one business with payroll in the industry for every 5,568 households, against one for every 3,109 across the U.S.
How fast is the Saginaw, MI metro area growing?
Population estimates put the Saginaw metro area at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income in the Saginaw metro area is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Saginaw metro area scores 60 for gyms (upper middle), #100 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Saginaw metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Saginaw metro area
Screening a site or an acquisition in the Saginaw metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.