Groundwork

Fitness and classes · County · Michigan

Gyms in Gogebic County, MI

Competitor counts, household spending and official business counts for gyms in Gogebic County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 15 out of 100: Low

Ranked #1,715 of 1,792 scored counties
#60 of 60 scored counties in Michigan

Listings
9
5 chain locations (56%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.5M
On memberships, classes and admissions · $644 a household
Spending per listing
$500K
62% below the U.S.
Listings per 10k households
12.9
70% above the U.S.
Population, 2025
14,285
−0.4% since 2020

See the gyms around any address in Gogebic County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Gogebic County scores 15 (low) on the Groundwork market score for gyms, ranking #1,715 of 1,792 scored counties and #60 of 60 scored counties in Michigan. That puts it in the bottom quarter of counties.

At $644 per household (35% below the U.S. average), households in Gogebic County spend about $4.5M a year on memberships, classes and admissions. Spread across 9 gyms, that is $500K per gym, 62% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 9 gyms on map listings in Gogebic County as of September 2026. 5 of them (56%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 12.9, 70% above the U.S. rate of 7.6.

Official counts don’t publish a figure for fitness and recreational sports centers in Gogebic County, since they leave out counts under 3. Population estimates put the population change in Gogebic County from 2020 to 2025 at −0.4%, against +3.1% for the U.S.

How Gogebic County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Gogebic County, MI compared with Michigan and the U.S.
MeasureGogebic CountyMichiganU.S.
Listings per 10k households12.96.57.6
Spending per listing$500K$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a4,3833,109
Official establishment growth, 2019–2023n/a+8.1%+5.8%
Population growth, 2020–2025−0.4%+0.6%+3.1%
Spending per household on memberships, classes and admissions$644$902$983
Median household income$52,732$72,875$80,734
Groundwork market score1560

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
95 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Gogebic County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Gogebic County

Population, 2025 estimate
14,285−0.4% since 2020
Households
6,989
Median age
50.0
Homes lived in by their owners
81%
Vehicles per household
1.6
Land area
1,102 sq. mi.
People per square mile
13
Median household income
$52,732+35.8% vs. 2015–2019, before inflation
Average household income
$73,627
Median home value
$107,200
Jobs located here
4,991
Daytime population
13,897Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gogebic County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Michigan for gyms, numbered among those based in Michigan, with Gogebic County marked.

Top counties in Michigan

Counties in Michigan ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Antrim County, MI8054.5$1.8M+5.3%#66 of 1,792
2Monroe County, MI79284.4$2M+0.7%#76 of 1,792
3Lapeer County, MI79174.9$1.8M+1.0%#78 of 1,792
4Allegan County, MI79296.4$1.5M+2.1%#83 of 1,792
5Montcalm County, MI7883.3$2.2M+4.1%#85 of 1,792
6Barry County, MI78104.1$2.2M+2.2%#86 of 1,792
7Clinton County, MI77237.3$1.4M+1.6%#110 of 1,792
8Livingston County, MI74526.8$1.8M+1.7%#143 of 1,792
9Cass County, MI74115.2$1.7M+0.2%#146 of 1,792
10Newaygo County, MI7363.1$2.4M+3.1%#156 of 1,792
60Gogebic County, MI15912.9$500K−0.4%#1,715 of 1,792

Other business types in Gogebic County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Gogebic County, MI?

As of September 2026, map listings count 9 gyms in Gogebic County. 5 of them (56%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Gogebic County: counts under 3 are left out.

How much do households in Gogebic County, MI spend on memberships, classes and admissions?

About $4.5M a year, or $644 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 9 gyms on map listings, it comes to $500K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 6,989 households in Gogebic County and national spending patterns by income.

How does Gogebic County, MI compare with the U.S. for gyms?

Gogebic County has 12.9 gyms per 10,000 households, 70% above the U.S. rate of 7.6. Spending per gym is $500K, 62% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Gogebic County would have about 4, against 9 on map listings.

How fast is Gogebic County, MI growing?

Population estimates put Gogebic County at 14,285 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 6,989 households. Median household income in Gogebic County is $52,732, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gogebic County scores 15 for gyms (low), #1,715 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gogebic County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Gogebic County

Screening a site or an acquisition in Gogebic County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.