Fitness and classes · County · Michigan
Gyms in Emmet County, MI
The gyms in Emmet County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,300 of 1,792 scored counties
#53 of 60 scored counties in Michigan
- Listings
- 17
- 2 chain locations (12%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $14.8M
- On memberships, classes and admissions · $977 a household
- Spending per listing
- $873K
- 33% below the U.S.
- Listings per 10k households
- 11.2
- 47% above the U.S.
- Population, 2025
- 33,775
- −1.0% since 2020
See the gyms around any address in Emmet County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 gyms in Emmet County. Of those, 2 are chain locations, or 12%, against 28% across the U.S. That is 11.2 per 10,000 households, 47% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Emmet County comes to about $14.8M a year: $977 per household, in line with the U.S. average. That is about $873K of household spending for each gym on map listings, 33% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Emmet County was 5 in 2023. That is one for every 3,038 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
Population estimates put the population change in Emmet County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Emmet County scores 38 (lower middle) on the Groundwork market score for gyms, ranking #1,300 of 1,792 scored counties and #53 of 60 scored counties in Michigan.
How Emmet County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emmet County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 6.5 | 7.6 |
| Spending per listing | $873K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,038 | 4,383 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.1% | +5.8% |
| Population growth, 2020–2025 | −1.0% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $977 | $902 | $983 |
| Median household income | $78,112 | $72,875 | $80,734 |
| Groundwork market score | 38 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5All fitness and recreational sports centers
- Employees, 2023
- 32
- Annual payroll, 2023
- $795K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 172 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Emmet County
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112+39.9% vs. 2015–2019, before inflation
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emmet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms, numbered among those based in Michigan, with Emmet County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Antrim County, MI | 80 | 5 | 4.5 | $1.8M | +5.3% | #66 of 1,792 |
| 2Monroe County, MI | 79 | 28 | 4.4 | $2M | +0.7% | #76 of 1,792 |
| 3Lapeer County, MI | 79 | 17 | 4.9 | $1.8M | +1.0% | #78 of 1,792 |
| 4Allegan County, MI | 79 | 29 | 6.4 | $1.5M | +2.1% | #83 of 1,792 |
| 5Montcalm County, MI | 78 | 8 | 3.3 | $2.2M | +4.1% | #85 of 1,792 |
| 6Barry County, MI | 78 | 10 | 4.1 | $2.2M | +2.2% | #86 of 1,792 |
| 7Clinton County, MI | 77 | 23 | 7.3 | $1.4M | +1.6% | #110 of 1,792 |
| 8Livingston County, MI | 74 | 52 | 6.8 | $1.8M | +1.7% | #143 of 1,792 |
| 9Cass County, MI | 74 | 11 | 5.2 | $1.7M | +0.2% | #146 of 1,792 |
| 10Newaygo County, MI | 73 | 6 | 3.1 | $2.4M | +3.1% | #156 of 1,792 |
| 53Emmet County, MI | 38 | 17 | 11.2 | $873K | −1.0% | #1,300 of 1,792 |
Other business types in Emmet County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Emmet County, MI?
Emmet County has 17 gyms on map listings as of September 2026. 2 of them (12%) are chain locations. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Emmet County, MI spend on memberships, classes and admissions?
About $14.8M a year, or $977 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 17 gyms on map listings, it comes to $873K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 15,190 households in Emmet County and national spending patterns by income.
How does Emmet County, MI compare with the U.S. for gyms?
Emmet County has 11.2 gyms per 10,000 households, 47% above the U.S. rate of 7.6. Spending per gym is $873K, 33% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Emmet County would have about 11, against 17 on map listings. There is one business with payroll in the industry for every 3,038 households, against one for every 3,109 across the U.S.
How fast is Emmet County, MI growing?
Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Emmet County scores 38 for gyms (lower middle), #1,300 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emmet County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Emmet County
Screening a site or an acquisition in Emmet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.