Fitness and classes · County · Michigan
Gyms in Chippewa County, MI
The gyms in Chippewa County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #1,684 of 1,792 scored counties
#59 of 60 scored counties in Michigan
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.6M
- On memberships, classes and admissions · $681 a household
- Spending per listing
- $738K
- 43% below the U.S.
- Listings per 10k households
- 9.2
- 21% above the U.S.
- Population, 2025
- 36,081
- −1.9% since 2020
See the gyms around any address in Chippewa County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Chippewa County has a Groundwork market score of 18 (low): #1,684 of 1,792 scored counties and #59 of 60 scored counties in Michigan. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Chippewa County comes to about $9.6M a year: $681 per household, 31% below the U.S. average. That is about $738K of household spending for each gym on map listings, 43% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Chippewa County has 13 gyms on map listings as of September 2026. Chain locations make up 15% of them, against 28% across the U.S. That is 9.2 per 10,000 households, 21% above the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Chippewa County, since they leave out counts under 3. Population estimates show Chippewa County declined 1.9% from 2020 to 2025, against +3.1% for the U.S.
How Chippewa County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chippewa County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 6.5 | 7.6 |
| Spending per listing | $738K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,383 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.1% | +5.8% |
| Population growth, 2020–2025 | −1.9% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $681 | $902 | $983 |
| Median household income | $62,217 | $72,875 | $80,734 |
| Groundwork market score | 18 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Chippewa County
- Population, 2025 estimate
- 36,081−1.9% since 2020
- Households
- 14,080
- Median age
- 42.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 1,559 sq. mi.
- People per square mile
- 23
- Median household income
- $62,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $76,569
- Median home value
- $161,900
- Jobs located here
- 11,286
- Daytime population
- 35,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chippewa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for gyms, numbered among those based in Michigan, with Chippewa County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Antrim County, MI | 80 | 5 | 4.5 | $1.8M | +5.3% | #66 of 1,792 |
| 2Monroe County, MI | 79 | 28 | 4.4 | $2M | +0.7% | #76 of 1,792 |
| 3Lapeer County, MI | 79 | 17 | 4.9 | $1.8M | +1.0% | #78 of 1,792 |
| 4Allegan County, MI | 79 | 29 | 6.4 | $1.5M | +2.1% | #83 of 1,792 |
| 5Montcalm County, MI | 78 | 8 | 3.3 | $2.2M | +4.1% | #85 of 1,792 |
| 6Barry County, MI | 78 | 10 | 4.1 | $2.2M | +2.2% | #86 of 1,792 |
| 7Clinton County, MI | 77 | 23 | 7.3 | $1.4M | +1.6% | #110 of 1,792 |
| 8Livingston County, MI | 74 | 52 | 6.8 | $1.8M | +1.7% | #143 of 1,792 |
| 9Cass County, MI | 74 | 11 | 5.2 | $1.7M | +0.2% | #146 of 1,792 |
| 10Newaygo County, MI | 73 | 6 | 3.1 | $2.4M | +3.1% | #156 of 1,792 |
| 59Chippewa County, MI | 18 | 13 | 9.2 | $738K | −1.9% | #1,684 of 1,792 |
Other business types in Chippewa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Chippewa County, MI?
Map listings as of September 2026 show 13 gyms in Chippewa County. 2 of them (15%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Chippewa County: counts under 3 are left out.
How much do households in Chippewa County, MI spend on memberships, classes and admissions?
About $9.6M a year, or $681 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 13 gyms on map listings, it comes to $738K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 14,080 households in Chippewa County and national spending patterns by income.
How does Chippewa County, MI compare with the U.S. for gyms?
Chippewa County has 9.2 gyms per 10,000 households, 21% above the U.S. rate of 7.6. Spending per gym is $738K, 43% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Chippewa County would have about 7, against 13 on map listings.
How fast is Chippewa County, MI growing?
Population estimates put Chippewa County at 36,081 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 14,080 households. Median household income in Chippewa County is $62,217, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County scores 18 for gyms (low), #1,684 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chippewa County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Chippewa County
Screening a site or an acquisition in Chippewa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.