Groundwork

Fitness and classes · County · Michigan

Gyms in Mecosta County, MI

The gyms in Mecosta County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,012 of 1,792 scored counties
#46 of 60 scored counties in Michigan

Listings
14
1 chain location (7%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$11.2M
On memberships, classes and admissions · $671 a household
Spending per listing
$801K
38% below the U.S.
Listings per 10k households
8.4
11% above the U.S.
Population, 2025
42,320
+4.7% since 2020

See the gyms around any address in Mecosta County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $671 per household (32% below the U.S. average), households in Mecosta County spend about $11.2M a year on memberships, classes and admissions. Spread across 14 gyms, that is $801K per gym, 38% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Mecosta County has 14 gyms on map listings as of September 2026. One of them (7%) is a chain location, against 28% across the U.S. That is 8.4 per 10,000 households, 11% above the U.S. rate of 7.6.

Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in Mecosta County in 2023. That is one for every 5,569 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Population estimates show Mecosta County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). Mecosta County scores 48 (lower middle) on the Groundwork market score for gyms, ranking #1,012 of 1,792 scored counties and #46 of 60 scored counties in Michigan.

How Mecosta County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Mecosta County, MI compared with Michigan and the U.S.
MeasureMecosta CountyMichiganU.S.
Listings per 10k households8.46.57.6
Spending per listing$801K$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,5694,3833,109
Official establishment growth, 2019–2023n/a+8.1%+5.8%
Population growth, 2020–2025+4.7%+0.6%+3.1%
Spending per household on memberships, classes and admissions$671$902$983
Median household income$60,951$72,875$80,734
Groundwork market score4860

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3All fitness and recreational sports centers
Employees, 2023
36
Annual payroll, 2023
$385K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
141 chain location
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Mecosta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Mecosta County

Population, 2025 estimate
42,320+4.7% since 2020
Households
16,708
Median age
41.6
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
555 sq. mi.
People per square mile
74
Median household income
$60,951+35.4% vs. 2015–2019, before inflation
Average household income
$74,230
Median home value
$178,900
Jobs located here
11,143
Daytime population
38,247Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mecosta County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Michigan for gyms, numbered among those based in Michigan, with Mecosta County marked.

Top counties in Michigan

Counties in Michigan ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Antrim County, MI8054.5$1.8M+5.3%#66 of 1,792
2Monroe County, MI79284.4$2M+0.7%#76 of 1,792
3Lapeer County, MI79174.9$1.8M+1.0%#78 of 1,792
4Allegan County, MI79296.4$1.5M+2.1%#83 of 1,792
5Montcalm County, MI7883.3$2.2M+4.1%#85 of 1,792
6Barry County, MI78104.1$2.2M+2.2%#86 of 1,792
7Clinton County, MI77237.3$1.4M+1.6%#110 of 1,792
8Livingston County, MI74526.8$1.8M+1.7%#143 of 1,792
9Cass County, MI74115.2$1.7M+0.2%#146 of 1,792
10Newaygo County, MI7363.1$2.4M+3.1%#156 of 1,792
46Mecosta County, MI48148.4$801K+4.7%#1,012 of 1,792

Other business types in Mecosta County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Mecosta County, MI?

Map listings as of September 2026 show 14 gyms in Mecosta County. One of them (7%) is a chain location. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Mecosta County, MI spend on memberships, classes and admissions?

About $11.2M a year, or $671 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 14 gyms on map listings, it comes to $801K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 16,708 households in Mecosta County and national spending patterns by income.

How does Mecosta County, MI compare with the U.S. for gyms?

Mecosta County has 8.4 gyms per 10,000 households, 11% above the U.S. rate of 7.6. Spending per gym is $801K, 38% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Mecosta County would have about 9, against 14 on map listings. There is one business with payroll in the industry for every 5,569 households, against one for every 3,109 across the U.S.

How fast is Mecosta County, MI growing?

Population estimates put Mecosta County at 42,320 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 16,708 households. Median household income in Mecosta County is $60,951, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mecosta County scores 48 for gyms (lower middle), #1,012 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mecosta County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Mecosta County

Screening a site or an acquisition in Mecosta County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mecosta County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.