Groundwork

Fitness and classes · County · Michigan

Gyms in Clinton County, MI

Competitor counts, household spending and official business counts for gyms in Clinton County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #110 of 1,792 scored counties
#7 of 60 scored counties in Michigan

Listings
23
4 chain locations (17%)
Official establishments
4
All fitness and recreational sports centers
Household spending a year
$32.7M
On memberships, classes and admissions · $1,033 a household
Spending per listing
$1.4M
9% above the U.S.
Listings per 10k households
7.3
4% below the U.S.
Population, 2025
80,432
+1.6% since 2020

See the gyms around any address in Clinton County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Clinton County scores 77 (high) on the Groundwork market score for gyms, ranking #110 of 1,792 scored counties and #7 of 60 scored counties in Michigan. That puts it in the top 10% of counties for gyms.

Household spending on memberships, classes and admissions in Clinton County comes to about $32.7M a year: $1,033 per household, 5% above the U.S. average. That is about $1.4M of household spending for each gym on map listings, 9% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Clinton County has 23 gyms on map listings as of September 2026. 4 of them (17%) are chain locations, against 28% across the U.S. That is 7.3 per 10,000 households, 4% below the U.S. rate of 7.6.

In 2023, official counts showed 4 businesses with payroll in Clinton County classed as fitness and recreational sports centers. That is one for every 7,910 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $336K has gone to businesses classed as fitness and recreational sports centers in Clinton County. Between 2020 and 2025, the population of Clinton County grew 1.6%, slower than the U.S. (+3.1%).

How Clinton County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Clinton County, MI compared with Michigan and the U.S.
MeasureClinton CountyMichiganU.S.
Listings per 10k households7.36.57.6
Spending per listing$1.4M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)7,9104,3833,109
Official establishment growth, 2019–2023n/a+8.1%+5.8%
Population growth, 2020–2025+1.6%+0.6%+3.1%
Spending per household on memberships, classes and admissions$1,033$902$983
Median household income$88,210$72,875$80,734
Groundwork market score7760

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All fitness and recreational sports centers
Employees, 2023
29
Annual payroll, 2023
$483K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
234 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$336K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Clinton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Clinton County

Population, 2025 estimate
80,432+1.6% since 2020
Households
31,639
Median age
41.8
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
567 sq. mi.
People per square mile
140
Median household income
$88,210+25.3% vs. 2015–2019, before inflation
Average household income
$112,690
Median home value
$259,500
Jobs located here
19,511
Daytime population
64,429Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clinton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Michigan for gyms, numbered among those based in Michigan, with Clinton County marked.

Top counties in Michigan

Counties in Michigan ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Antrim County, MI8054.5$1.8M+5.3%#66 of 1,792
2Monroe County, MI79284.4$2M+0.7%#76 of 1,792
3Lapeer County, MI79174.9$1.8M+1.0%#78 of 1,792
4Allegan County, MI79296.4$1.5M+2.1%#83 of 1,792
5Montcalm County, MI7883.3$2.2M+4.1%#85 of 1,792
6Barry County, MI78104.1$2.2M+2.2%#86 of 1,792
7Clinton County, MI77237.3$1.4M+1.6%#110 of 1,792
8Livingston County, MI74526.8$1.8M+1.7%#143 of 1,792
9Cass County, MI74115.2$1.7M+0.2%#146 of 1,792
10Newaygo County, MI7363.1$2.4M+3.1%#156 of 1,792

Other business types in Clinton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Clinton County, MI?

Map listings as of September 2026 show 23 gyms in Clinton County. 4 of them (17%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Clinton County, MI spend on memberships, classes and admissions?

About $32.7M a year, or $1,033 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 23 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 31,639 households in Clinton County and national spending patterns by income.

How does Clinton County, MI compare with the U.S. for gyms?

Clinton County has 7.3 gyms per 10,000 households, 4% below the U.S. rate of 7.6. Spending per gym is $1.4M, 9% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Clinton County would have about 25, against 23 on map listings. There is one business with payroll in the industry for every 7,910 households, against one for every 3,109 across the U.S.

How fast is Clinton County, MI growing?

Population estimates put Clinton County at 80,432 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 31,639 households. Median household income in Clinton County is $88,210, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clinton County scores 77 for gyms (high), #110 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clinton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Clinton County

Screening a site or an acquisition in Clinton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.