Fitness and classes · County · Vermont
Gyms and studios in Franklin County, VT
Competitor counts, household spending and official business counts for gyms and studios in Franklin County, VT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #259 of 2,088 scored counties
#2 of 12 scored counties in Vermont
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On memberships, classes and admissions · $863 a household
- Spending per listing
- $749K
- 13% above the U.S.
- Listings per 10k households
- 11.5
- 23% below the U.S.
- Population, 2025
- 51,177
- +2.3% since 2020
See the gyms and studios around any address in Franklin County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Franklin County spend about $17.2M a year on memberships, classes and admissions, or $863 per household, 12% below the U.S. average. Spread across 23 gyms and studios, that is $749K per location, 13% above the U.S. figure of $662K.
Franklin County has 23 gyms and studios on map listings as of September 2026. One of them (4%) is a chain location, against 20% across the U.S. That is 11.5 per 10,000 households, 23% below the U.S. rate of 14.9.
Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in Franklin County in 2023. That is one for every 3,993 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $304K have gone to businesses classed as fitness centers and recreation instruction in Franklin County.
Population estimates put the population change in Franklin County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Franklin County scores 70 (upper middle) on the Groundwork market score for gyms and studios, ranking #259 of 2,088 scored counties and #2 of 12 scored counties in Vermont. That puts it in the top quarter of counties.
How Franklin County compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 17.7 | 14.9 |
| Spending per listing | $749K | $523K | $662K |
| Households per official establishment | 3,993 | 1,296 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +8.2% |
| Population growth, 2020–2025 | +2.3% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $863 | $927 | $983 |
| Median household income | $81,313 | $81,203 | $80,734 |
| Groundwork market score | 70 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 37
- Annual payroll, 2023
- $631K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $304K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 51,177+2.3% since 2020
- Households
- 19,963
- Median age
- 41.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 631 sq. mi.
- People per square mile
- 80
- Median household income
- $81,313+24.2% vs. 2015–2019, before inflation
- Average household income
- $98,753
- Median home value
- $306,700
- Jobs located here
- 17,183
- Daytime population
- 43,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Vermont
Every Vermont market ranked →The highest-scoring counties in Vermont for gyms and studios, numbered among those based in Vermont, with Franklin County marked.
Top counties in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, VT | 80 | 8 | 6.3 | $1.4M | +2.4% | #64 of 2,088 |
| 2Franklin County, VT | 70 | 23 | 11.5 | $749K | +2.3% | #259 of 2,088 |
| 3Orleans County, VT | 63 | 11 | 9.1 | $853K | +0.7% | #481 of 2,088 |
| 4Addison County, VT | 55 | 23 | 15.4 | $627K | +1.8% | #821 of 2,088 |
| 5Windsor County, VT | 49 | 37 | 14.6 | $640K | −0.7% | #1,104 of 2,088 |
| 6Chittenden County, VT | 35 | 151 | 21.1 | $513K | +0.4% | #1,657 of 2,088 |
| 7Washington County, VT | 28 | 51 | 19.7 | $467K | −0.2% | #1,848 of 2,088 |
| 8Lamoille County, VT | 28 | 24 | 20.1 | $441K | +1.4% | #1,854 of 2,088 |
| 9Caledonia County, VT | 27 | 26 | 19.9 | $398K | +0.8% | #1,873 of 2,088 |
| 10Rutland County, VT | 27 | 55 | 21.7 | $362K | −1.4% | #1,875 of 2,088 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes70
- Gyms72
- Yoga, Pilates and fitness studios
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Franklin County, VT?
Map listings as of September 2026 show 23 gyms and studios in Franklin County. One of them (4%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Franklin County, VT spend on memberships, classes and admissions?
About $17.2M a year, or $863 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 23 gyms and studios on map listings, it comes to $749K per location. It is estimated from the incomes of the 19,963 households in Franklin County and national spending patterns by income.
How does Franklin County, VT compare with the U.S. for gyms and studios?
Franklin County has 11.5 gyms and studios per 10,000 households, 23% below the U.S. rate of 14.9. Spending per location is $749K, 13% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Franklin County would have about 26, against 23 on map listings. There is one business with payroll in the industry for every 3,993 households, against one for every 1,641 across the U.S.
How fast is Franklin County, VT growing?
Population estimates put Franklin County at 51,177 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 19,963 households. The median household income in Franklin County is $81,313 a year, in line with the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 70 for gyms and studios (upper middle), #259 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.