Fitness and classes · Small-town market · Vermont
Gyms and studios in the Barre, VT area
Competitor counts, household spending and official business counts for gyms and studios in the Barre, VT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #448 of 535 scored small-town markets
#1 of 4 scored small-town markets based in Vermont
- Listings
- 51
- 6 chain locations (12%)
- Official establishments
- 29
- +7.4% since 2019
- Household spending a year
- $23.8M
- On memberships, classes and admissions · $921 a household
- Spending per listing
- $467K
- 29% below the U.S.
- Listings per 10k households
- 19.7
- 32% above the U.S.
- Population, 2025
- 59,652
- −0.2% since 2020
See the gyms and studios around any address in the Barre area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Barre area is 33 (lower middle), #448 of 535 scored small-town markets and #1 of 4 scored small-town markets based in Vermont. That puts it in the bottom quarter of small-town markets.
Households in the Barre area spend about $23.8M a year on memberships, classes and admissions, or $921 per household, 6% below the U.S. average. That works out to $467K per location, 29% below the U.S. figure of $662K.
There are 51 gyms and studios on map listings in the Barre area as of September 2026. Chain locations make up 12% of them, against 20% across the U.S. Per 10,000 households, that is 19.7, 32% above the U.S. rate of 14.9.
In 2023, official counts showed 29 businesses with payroll in the Barre area classed as fitness centers and recreation instruction, up 7.4% from 2019. That is one for every 892 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $233K has gone to businesses classed as fitness centers and recreation instruction in the Barre area. Population estimates show the Barre area declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How the Barre area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Barre area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.7 | 17.7 | 14.9 |
| Spending per listing | $467K | $523K | $662K |
| Households per official establishment | 892 | 1,296 | 1,641 |
| Official establishment growth, 2019–2023 | +7.4% | 0.0% | +8.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $921 | $927 | $983 |
| Median household income | $83,449 | $81,203 | $80,734 |
| Groundwork market score | 33 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+7.4% over the period
- Employees, 2023
- 191
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 516 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $233K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Barre area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Barre area
- Population, 2025 estimate
- 59,652−0.2% since 2020
- Households
- 25,855
- Median age
- 44.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 687 sq. mi.
- People per square mile
- 87
- Median household income
- $83,449+32.9% vs. 2015–2019, before inflation
- Average household income
- $108,553
- Median home value
- $315,000
- Jobs located here
- 30,099
- Daytime population
- 61,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Barre area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for gyms and studios, numbered among those based in Vermont (a market based in another state is listed without a number), with the Barre area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 46 | 159 | 17.3 | $555K | +1.5% | #324 of 535 |
| 1Barre, VT | 33 | 51 | 19.7 | $467K | −0.2% | #448 of 535 |
| 2Bennington, VT | 30 | 28 | 18.7 | $475K | −1.8% | #471 of 535 |
| 3Rutland, VT | 26 | 55 | 21.7 | $362K | −1.4% | #490 of 535 |
| 4Brattleboro, VT | 23 | 47 | 23.8 | $358K | −1.4% | #500 of 535 |
Other business types in the Barre area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms51
- Yoga, Pilates and fitness studios31
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Barre, VT area?
As of September 2026, map listings count 51 gyms and studios in the Barre area. 6 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 29 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 7.4% from 2019.
How much do households in the Barre, VT area spend on memberships, classes and admissions?
About $23.8M a year, or $921 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 51 gyms and studios on map listings, it comes to $467K per location. It is estimated from the incomes of the 25,855 households in the Barre area and national spending patterns by income.
How does the Barre, VT area compare with the U.S. for gyms and studios?
The Barre area has 19.7 gyms and studios per 10,000 households, 32% above the U.S. rate of 14.9. Spending per location is $467K, 29% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Barre area would have about 36, against 51 on map listings. There is one business with payroll in the industry for every 892 households, against one for every 1,641 across the U.S. The official count rose 7.4% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Barre, VT area growing?
Population estimates put the Barre area at 59,652 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 25,855 households. The median household income in the Barre area is $83,449 a year, 3% above the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Barre area scores 33 for gyms and studios (lower middle), #448 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Barre area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Barre area
Screening a site or an acquisition in the Barre area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.