Fitness and classes · Small-town market · Vermont
Gyms and studios in the Brattleboro, VT area
How the Brattleboro, VT area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #500 of 535 scored small-town markets
#4 of 4 scored small-town markets based in Vermont
- Listings
- 47
- 6 chain locations (13%)
- Official establishments
- 20
- −23.1% since 2019
- Household spending a year
- $16.8M
- On memberships, classes and admissions · $851 a household
- Spending per listing
- $358K
- 46% below the U.S.
- Listings per 10k households
- 23.8
- 60% above the U.S.
- Population, 2025
- 45,204
- −1.4% since 2020
See the gyms and studios around any address in the Brattleboro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Brattleboro area is 23 (low), #500 of 535 scored small-town markets and #4 of 4 scored small-town markets based in Vermont. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 47 gyms and studios in the Brattleboro area. Of those, 6 are chain locations, or 13%, against 20% across the U.S. That comes to 23.8 for every 10,000 households, 60% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Brattleboro area comes to about $16.8M a year: $851 per household, 13% below the U.S. average. Spread across 47 gyms and studios, that is $358K per location, 46% below the U.S. figure of $662K.
In 2023, official counts showed 20 businesses with payroll in the Brattleboro area classed as fitness centers and recreation instruction, down 23.1% from 2019. That is one for every 989 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as fitness centers and recreation instruction in the Brattleboro area. Population estimates show the Brattleboro area declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How the Brattleboro area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brattleboro area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 17.7 | 14.9 |
| Spending per listing | $358K | $523K | $662K |
| Households per official establishment | 989 | 1,296 | 1,641 |
| Official establishment growth, 2019–2023 | −23.1% | 0.0% | +8.2% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $851 | $927 | $983 |
| Median household income | $72,217 | $81,203 | $80,734 |
| Groundwork market score | 23 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20−23.1% over the period
- Employees, 2023
- 208
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 476 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Brattleboro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brattleboro area
- Population, 2025 estimate
- 45,204−1.4% since 2020
- Households
- 19,784
- Median age
- 46.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 786 sq. mi.
- People per square mile
- 58
- Median household income
- $72,217
- Average household income
- $99,781
- Median home value
- $279,600
- Jobs located here
- 21,744
- Daytime population
- 48,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brattleboro area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for gyms and studios, numbered among those based in Vermont (a market based in another state is listed without a number), with the Brattleboro area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 46 | 159 | 17.3 | $555K | +1.5% | #324 of 535 |
| 1Barre, VT | 33 | 51 | 19.7 | $467K | −0.2% | #448 of 535 |
| 2Bennington, VT | 30 | 28 | 18.7 | $475K | −1.8% | #471 of 535 |
| 3Rutland, VT | 26 | 55 | 21.7 | $362K | −1.4% | #490 of 535 |
| 4Brattleboro, VT | 23 | 47 | 23.8 | $358K | −1.4% | #500 of 535 |
Other business types in the Brattleboro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes23
- Gyms49
- Yoga, Pilates and fitness studios27
- Martial arts and dance studios28
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Brattleboro, VT area?
There are 47 gyms and studios on map listings in the Brattleboro area as of September 2026. 6 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 20 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 23.1% from 2019.
How much do households in the Brattleboro, VT area spend on memberships, classes and admissions?
About $16.8M a year, or $851 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 47 gyms and studios on map listings, it comes to $358K per location. It is estimated from the incomes of the 19,784 households in the Brattleboro area and national spending patterns by income.
How does the Brattleboro, VT area compare with the U.S. for gyms and studios?
The Brattleboro area has 23.8 gyms and studios per 10,000 households, 60% above the U.S. rate of 14.9. Spending per location is $358K, 46% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Brattleboro area would have about 25, against 47 on map listings. There is one business with payroll in the industry for every 989 households, against one for every 1,641 across the U.S. The official count fell 23.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Brattleboro, VT area growing?
Population estimates put the Brattleboro area at 45,204 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 19,784 households. Median household income in the Brattleboro area is $72,217, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brattleboro area scores 23 for gyms and studios (low), #500 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brattleboro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Brattleboro area
Screening a site or an acquisition in the Brattleboro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.