Fitness and classes · County · Maryland
Gyms and studios in Montgomery County, MD
The gyms and studios in Montgomery County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #668 of 2,088 scored counties
#12 of 23 scored counties in Maryland
- Listings
- 618
- 154 chain locations (25%)
- Official establishments
- 370
- −0.5% since 2019
- Household spending a year
- $509M
- On memberships, classes and admissions · $1,308 a household
- Spending per listing
- $824K
- 24% above the U.S.
- Listings per 10k households
- 15.9
- 7% above the U.S.
- Population, 2025
- 1,074,582
- +1.3% since 2020
See the gyms and studios around any address in Montgomery County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 618 gyms and studios in Montgomery County. Chain locations make up 25% of them, against 20% across the U.S. That comes to 15.9 for every 10,000 households, 7% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Montgomery County comes to about $509M a year: $1,308 per household, 33% above the U.S. average. That is about $824K of household spending for each location on map listings, 24% above the U.S. figure of $662K.
In 2023, official counts showed 370 businesses with payroll in Montgomery County classed as fitness centers and recreation instruction, down 0.5% from 2019. That is one for every 1,052 households, against one for every 1,641 across the U.S. Since fiscal 2022, 27 SBA-backed loans worth $12.3M have gone to businesses classed as fitness centers and recreation instruction in Montgomery County.
Between 2020 and 2025, the population of Montgomery County grew 1.3%, slower than the U.S. (+3.1%). Montgomery County scores 58 (upper middle) on the Groundwork market score for gyms and studios, ranking #668 of 2,088 scored counties and #12 of 23 scored counties in Maryland.
How Montgomery County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montgomery County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 13.6 | 14.9 |
| Spending per listing | $824K | $768K | $662K |
| Households per official establishment | 1,052 | 1,695 | 1,641 |
| Official establishment growth, 2019–2023 | −0.5% | −3.0% | +8.2% |
| Population growth, 2020–2025 | +1.3% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,308 | $1,042 | $983 |
| Median household income | $132,450 | $103,678 | $80,734 |
| Groundwork market score | 58 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 372 → 370−0.5% over the period
- Employees, 2023
- 5,417
- Annual payroll, 2023
- $119.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 618154 chain locations
- Listings at the U.S. rate for this spending
- 769The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 27
- Amount
- $12.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Montgomery County
- Population, 2025 estimate
- 1,074,582+1.3% since 2020
- Households
- 389,210
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 2,162
- Median household income
- $132,450+21.7% vs. 2015–2019, before inflation
- Average household income
- $181,353
- Median home value
- $640,300
- Jobs located here
- 491,378
- Daytime population
- 1,073,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for gyms and studios, numbered among those based in Maryland, with Montgomery County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 79 | 33 | 16.6 | $668K | +8.8% | #85 of 2,088 |
| 2St. Mary’s County, MD | 74 | 40 | 9.4 | $1.2M | +2.4% | #150 of 2,088 |
| 3Charles County, MD | 74 | 90 | 14.8 | $785K | +5.9% | #167 of 2,088 |
| 4Prince George’s County, MD | 73 | 356 | 10.2 | $966K | +0.5% | #178 of 2,088 |
| 5Calvert County, MD | 71 | 48 | 14.3 | $877K | +1.7% | #230 of 2,088 |
| 6Cecil County, MD | 68 | 47 | 11.6 | $747K | +3.2% | #322 of 2,088 |
| 7Dorchester County, MD | 67 | 9 | 6.6 | $953K | +3.4% | #334 of 2,088 |
| 8Frederick County, MD | 67 | 169 | 16.2 | $736K | +11.0% | #352 of 2,088 |
| 9Washington County, MD | 63 | 62 | 10.4 | $731K | +2.0% | #494 of 2,088 |
| 10Harford County, MD | 60 | 138 | 13.6 | $783K | +2.0% | #581 of 2,088 |
| 12Montgomery County, MD | 58 | 618 | 15.9 | $824K | +1.3% | #668 of 2,088 |
Other business types in Montgomery County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms65
- Yoga, Pilates and fitness studios52
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Montgomery County, MD?
Montgomery County has 618 gyms and studios on map listings as of September 2026. 154 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 370 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 0.5% from 2019.
How much do households in Montgomery County, MD spend on memberships, classes and admissions?
About $509M a year, or $1,308 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 618 gyms and studios on map listings, it comes to $824K per location. It is estimated from the incomes of the 389,210 households in Montgomery County and national spending patterns by income.
How does Montgomery County, MD compare with the U.S. for gyms and studios?
Montgomery County has 15.9 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $824K, 24% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Montgomery County would have about 769, against 618 on map listings. There is one business with payroll in the industry for every 1,052 households, against one for every 1,641 across the U.S. The official count fell 0.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Montgomery County, MD growing?
Population estimates put Montgomery County at 1,074,582 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 389,210 households. Median household income in Montgomery County is $132,450, 64% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County scores 58 for gyms and studios (upper middle), #668 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Montgomery County
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.