Fitness and classes · County · Maryland
Gyms and studios in Worcester County, MD
Competitor counts, household spending and official business counts for gyms and studios in Worcester County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,134 of 2,088 scored counties
#17 of 23 scored counties in Maryland
- Listings
- 47
- 3 chain locations (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $20.4M
- On memberships, classes and admissions · $844 a household
- Spending per listing
- $433K
- 35% below the U.S.
- Listings per 10k households
- 19.5
- 31% above the U.S.
- Population, 2025
- 54,459
- +3.7% since 2020
See the gyms and studios around any address in Worcester County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Worcester County spend about $20.4M a year on memberships, classes and admissions, or $844 per household, 14% below the U.S. average. That is about $433K of household spending for each location on map listings, 35% below the U.S. figure of $662K.
There are 47 gyms and studios on map listings in Worcester County as of September 2026. Chain locations make up 6% of them, against 20% across the U.S. That is 19.5 per 10,000 households, 31% above the U.S. rate of 14.9.
Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in Worcester County in 2023. That is one for every 3,448 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $120K has gone to businesses classed as fitness centers and recreation instruction in Worcester County.
Population estimates put the population change in Worcester County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). For gyms and studios, Worcester County has a Groundwork market score of 49 (lower middle): #1,134 of 2,088 scored counties and #17 of 23 scored counties in Maryland.
How Worcester County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.5 | 13.6 | 14.9 |
| Spending per listing | $433K | $768K | $662K |
| Households per official establishment | 3,448 | 1,695 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +8.2% |
| Population growth, 2020–2025 | +3.7% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $844 | $1,042 | $983 |
| Median household income | $81,745 | $103,678 | $80,734 |
| Groundwork market score | 49 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 7
- Employees, 2023
- 127
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 473 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $120K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for gyms and studios, numbered among those based in Maryland, with Worcester County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 79 | 33 | 16.6 | $668K | +8.8% | #85 of 2,088 |
| 2St. Mary’s County, MD | 74 | 40 | 9.4 | $1.2M | +2.4% | #150 of 2,088 |
| 3Charles County, MD | 74 | 90 | 14.8 | $785K | +5.9% | #167 of 2,088 |
| 4Prince George’s County, MD | 73 | 356 | 10.2 | $966K | +0.5% | #178 of 2,088 |
| 5Calvert County, MD | 71 | 48 | 14.3 | $877K | +1.7% | #230 of 2,088 |
| 6Cecil County, MD | 68 | 47 | 11.6 | $747K | +3.2% | #322 of 2,088 |
| 7Dorchester County, MD | 67 | 9 | 6.6 | $953K | +3.4% | #334 of 2,088 |
| 8Frederick County, MD | 67 | 169 | 16.2 | $736K | +11.0% | #352 of 2,088 |
| 9Washington County, MD | 63 | 62 | 10.4 | $731K | +2.0% | #494 of 2,088 |
| 10Harford County, MD | 60 | 138 | 13.6 | $783K | +2.0% | #581 of 2,088 |
| 17Worcester County, MD | 49 | 47 | 19.5 | $433K | +3.7% | #1,134 of 2,088 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms50
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Worcester County, MD?
As of September 2026, map listings count 47 gyms and studios in Worcester County. 3 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Worcester County, MD spend on memberships, classes and admissions?
About $20.4M a year, or $844 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 47 gyms and studios on map listings, it comes to $433K per location. It is estimated from the incomes of the 24,136 households in Worcester County and national spending patterns by income.
How does Worcester County, MD compare with the U.S. for gyms and studios?
Worcester County has 19.5 gyms and studios per 10,000 households, 31% above the U.S. rate of 14.9. Spending per location is $433K, 35% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Worcester County would have about 31, against 47 on map listings. There is one business with payroll in the industry for every 3,448 households, against one for every 1,641 across the U.S.
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 49 for gyms and studios (lower middle), #1,134 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.