Groundwork

Fitness and classes · County · Maryland

Gyms and studios in Carroll County, MD

How Carroll County, MD compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #800 of 2,088 scored counties
#14 of 23 scored counties in Maryland

Listings
101
17 chain locations (17%)
Official establishments
55
+10.0% since 2019
Household spending a year
$73.5M
On memberships, classes and admissions · $1,143 a household
Spending per listing
$728K
10% above the U.S.
Listings per 10k households
15.7
5% above the U.S.
Population, 2025
176,677
+2.2% since 2020

See the gyms and studios around any address in Carroll County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 101 gyms and studios in Carroll County. Of those, 17 are chain locations, or 17%, against 20% across the U.S. That comes to 15.7 for every 10,000 households, 5% above the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Carroll County comes to about $73.5M a year: $1,143 per household, 16% above the U.S. average. Spread across 101 gyms and studios, that is $728K per location, 10% above the U.S. figure of $662K.

In 2023, official counts showed 55 businesses with payroll in Carroll County classed as fitness centers and recreation instruction, up 10.0% from 2019. That is one for every 1,169 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $597K have gone to businesses classed as fitness centers and recreation instruction in Carroll County.

Population estimates put the population change in Carroll County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Carroll County scores 55 (upper middle) on the Groundwork market score for gyms and studios, ranking #800 of 2,088 scored counties and #14 of 23 scored counties in Maryland.

How Carroll County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Carroll County, MD compared with Maryland and the U.S.
MeasureCarroll CountyMarylandU.S.
Listings per 10k households15.713.614.9
Spending per listing$728K$768K$662K
Households per official establishment1,1691,6951,641
Official establishment growth, 2019–2023+10.0%−3.0%+8.2%
Population growth, 2020–2025+2.2%+1.4%+3.1%
Spending per household on memberships, classes and admissions$1,143$1,042$983
Median household income$118,211$103,678$80,734
Groundwork market score5562

Official counts and lending

Businesses

Official establishments, 2019 to 2023
50 → 55+10.0% over the period
Employees, 2023
698
Annual payroll, 2023
$10.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10117 chain locations
Listings at the U.S. rate for this spending
111The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$597K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Carroll County

Population, 2025 estimate
176,677+2.2% since 2020
Households
64,285
Median age
42.4
Homes lived in by their owners
84%
Vehicles per household
2.1
Land area
448 sq. mi.
People per square mile
392
Median household income
$118,211+22.2% vs. 2015–2019, before inflation
Average household income
$142,587
Median home value
$434,000
Jobs located here
57,897
Daytime population
147,678Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for gyms and studios, numbered among those based in Maryland, with Carroll County marked.

Top counties in Maryland

Counties in Maryland ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Queen Anne’s County, MD793316.6$668K+8.8%#85 of 2,088
2St. Mary’s County, MD74409.4$1.2M+2.4%#150 of 2,088
3Charles County, MD749014.8$785K+5.9%#167 of 2,088
4Prince George’s County, MD7335610.2$966K+0.5%#178 of 2,088
5Calvert County, MD714814.3$877K+1.7%#230 of 2,088
6Cecil County, MD684711.6$747K+3.2%#322 of 2,088
7Dorchester County, MD6796.6$953K+3.4%#334 of 2,088
8Frederick County, MD6716916.2$736K+11.0%#352 of 2,088
9Washington County, MD636210.4$731K+2.0%#494 of 2,088
10Harford County, MD6013813.6$783K+2.0%#581 of 2,088
14Carroll County, MD5510115.7$728K+2.2%#800 of 2,088

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Carroll County, MD?

Carroll County has 101 gyms and studios on map listings as of September 2026. 17 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 55 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 10.0% from 2019.

How much do households in Carroll County, MD spend on memberships, classes and admissions?

About $73.5M a year, or $1,143 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 101 gyms and studios on map listings, it comes to $728K per location. It is estimated from the incomes of the 64,285 households in Carroll County and national spending patterns by income.

How does Carroll County, MD compare with the U.S. for gyms and studios?

Carroll County has 15.7 gyms and studios per 10,000 households, 5% above the U.S. rate of 14.9. Spending per location is $728K, 10% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Carroll County would have about 111, against 101 on map listings. There is one business with payroll in the industry for every 1,169 households, against one for every 1,641 across the U.S. The official count rose 10.0% from 2019 to 2023, against +8.2% for the U.S.

How fast is Carroll County, MD growing?

Population estimates put Carroll County at 176,677 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 64,285 households. Median household income in Carroll County is $118,211, 46% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 55 for gyms and studios (upper middle), #800 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.