Real estate · Small-town market · New Hampshire
Mortgage brokers and lenders in the Keene, NH area
The mortgage brokers and lenders in the Keene, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #6 of 177 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $556.8M
- On rent and homeowner costs · $18,185 a household
- Housing spending per listing (U.S. = 100)
- 238
- 2.4 times the U.S.
- Listings per 10k households
- 2.0
- 53% below the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the mortgage brokers and lenders around any address in the Keene area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For mortgage brokers and lenders, the Keene area has a Groundwork market score of 84 (high): #6 of 177 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire. That puts it in the top 10% of small-town markets for mortgage brokers and lenders.
Household spending on rent and homeowner costs in the Keene area comes to about $556.8M a year: $18,185 per household, 9% above the U.S. average. Housing spending per office is 2.4 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
The Keene area has 6 mortgage brokers and lenders on map listings as of September 2026. None of them are chain locations, against 21% across the U.S. That is 2.0 per 10,000 households, 53% below the U.S. rate of 4.3.
In 2023, official counts showed 3 businesses with payroll in the Keene area classed as mortgage brokers and real estate lenders. That is one for every 10,207 households, against one for every 4,897 across the U.S. Population estimates put the population change in the Keene area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%).
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 4.5 | 4.3 |
| Housing spending per listing (U.S. = 100) | 238 | 113 | 100 |
| Households per official establishment | 10,207 | 5,244 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | −7.0% | +9.5% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on rent and homeowner costs | $18,185 | $19,755 | $16,661 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 84 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 37
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for mortgage brokers and lenders, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 90 | 11 | 1.8 | 274 | +2.6% | #1 of 177 |
| 2Lebanon-Claremont, NH-VT | 88 | 6 | 0.7 | 722 | +1.5% | #2 of 177 |
| 3Keene, NH | 84 | 6 | 2.0 | 238 | +2.3% | #6 of 177 |
| 4Laconia, NH | 72 | 8 | 3.0 | 159 | +2.1% | #18 of 177 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate64
- Real estate agents and brokers71
- Property management68
- Mortgage brokers and lenders84
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in the Keene, NH area?
Map listings as of September 2026 show 6 mortgage brokers and lenders in the Keene area. None of them are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in the Keene, NH area spend on rent and homeowner costs?
About $556.8M a year, or $18,185 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). For the 6 mortgage brokers and lenders on map listings, housing spending per office is 2.4 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for mortgage brokers and lenders?
The Keene area has 2.0 mortgage brokers and lenders per 10,000 households, 53% below the U.S. rate of 4.3. The index of housing spending per office is 238, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Keene area would have about 14, against 6 on map listings. There is one business with payroll in the industry for every 10,207 households, against one for every 4,897 across the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 84 for mortgage brokers and lenders (high), #6 of 177 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.