Fitness and classes · County · Indiana
Gyms in Morgan County, IN
The gyms in Morgan County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #185 of 1,792 scored counties
#8 of 63 scored counties in Indiana
- Listings
- 17
- 3 chain locations (18%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $26.4M
- On memberships, classes and admissions · $934 a household
- Spending per listing
- $1.6M
- 19% above the U.S.
- Listings per 10k households
- 6.0
- 21% below the U.S.
- Population, 2025
- 74,967
- +4.4% since 2020
See the gyms around any address in Morgan County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 17 gyms in Morgan County. Chain locations make up 18% of them, against 28% across the U.S. Per 10,000 households, that is 6.0, 21% below the U.S. rate of 7.6.
Households in Morgan County spend about $26.4M a year on memberships, classes and admissions, or $934 per household, 5% below the U.S. average. That works out to $1.6M per gym, 19% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in Morgan County in 2023. That is one for every 3,535 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
Population estimates show Morgan County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, Morgan County has a Groundwork market score of 72 (upper middle): #185 of 1,792 scored counties and #8 of 63 scored counties in Indiana. That puts it in the top quarter of counties.
How Morgan County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 6.3 | 7.6 |
| Spending per listing | $1.6M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,535 | 3,675 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +5.8% |
| Population growth, 2020–2025 | +4.4% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $934 | $864 | $983 |
| Median household income | $79,429 | $71,957 | $80,734 |
| Groundwork market score | 72 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 8All fitness and recreational sports centers
- Employees, 2023
- 119
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 173 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morgan County
- Population, 2025 estimate
- 74,967+4.4% since 2020
- Households
- 28,279
- Median age
- 42.0
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 404 sq. mi.
- People per square mile
- 180
- Median household income
- $79,429+23.5% vs. 2015–2019, before inflation
- Average household income
- $101,900
- Median home value
- $237,600
- Jobs located here
- 15,802
- Daytime population
- 52,939Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms, numbered among those based in Indiana, with Morgan County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 92 | 19 | 5.7 | $1.9M | +13.5% | #6 of 1,792 |
| 2Dearborn County, IN | 81 | 7 | 3.5 | $2.6M | +1.7% | #52 of 1,792 |
| 3Putnam County, IN | 79 | 5 | 3.5 | $2.4M | +3.2% | #75 of 1,792 |
| 4Boone County, IN | 76 | 19 | 6.6 | $2.1M | +13.5% | #117 of 1,792 |
| 5Franklin County, IN | 76 | 5 | 5.4 | $1.7M | +2.2% | #121 of 1,792 |
| 6Johnson County, IN | 76 | 48 | 7.7 | $1.4M | +7.4% | #128 of 1,792 |
| 7Warrick County, IN | 73 | 12 | 4.8 | $2.2M | +4.4% | #157 of 1,792 |
| 8Morgan County, IN | 72 | 17 | 6.0 | $1.6M | +4.4% | #185 of 1,792 |
| 9Hendricks County, IN | 71 | 49 | 7.3 | $1.6M | +10.2% | #206 of 1,792 |
| 10Madison County, IN | 71 | 25 | 4.7 | $1.5M | +3.8% | #207 of 1,792 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morgan County, IN?
There are 17 gyms on map listings in Morgan County as of September 2026. 3 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Morgan County, IN spend on memberships, classes and admissions?
About $26.4M a year, or $934 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 17 gyms on map listings, it comes to $1.6M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 28,279 households in Morgan County and national spending patterns by income.
How does Morgan County, IN compare with the U.S. for gyms?
Morgan County has 6.0 gyms per 10,000 households, 21% below the U.S. rate of 7.6. Spending per gym is $1.6M, 19% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Morgan County would have about 20, against 17 on map listings. There is one business with payroll in the industry for every 3,535 households, against one for every 3,109 across the U.S.
How fast is Morgan County, IN growing?
Population estimates put Morgan County at 74,967 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 28,279 households. The median household income in Morgan County is $79,429 a year, 2% below the U.S. median of $80,734. That rose 23.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 72 for gyms (upper middle), #185 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.