Fitness and classes · County · Indiana
Gyms in Hamilton County, IN
How Hamilton County, IN compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #361 of 1,792 scored counties
#18 of 63 scored counties in Indiana
- Listings
- 141
- 53 chain locations (38%)
- Official establishments
- 99
- All fitness and recreational sports centers · +16.5% since 2019
- Household spending a year
- $201.4M
- On memberships, classes and admissions · $1,467 a household
- Spending per listing
- $1.4M
- 10% above the U.S.
- Listings per 10k households
- 10.3
- 36% above the U.S.
- Population, 2025
- 387,036
- +10.9% since 2020
See the gyms around any address in Hamilton County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 141 gyms in Hamilton County. Of those, 53 are chain locations, or 38%, against 28% across the U.S. Per 10,000 households, that is 10.3, 36% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Hamilton County comes to about $201.4M a year: $1,467 per household, 49% above the U.S. average. Spread across 141 gyms, that is $1.4M per gym, 10% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Hamilton County was 99 in 2023, up 16.5% from 2019. That is one for every 1,386 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 26 SBA-backed loans worth $12.1M have gone to businesses classed as fitness and recreational sports centers in Hamilton County.
Population estimates show Hamilton County grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, Hamilton County has a Groundwork market score of 65 (upper middle): #361 of 1,792 scored counties and #18 of 63 scored counties in Indiana. That puts it in the top quarter of counties.
How Hamilton County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hamilton County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 6.3 | 7.6 |
| Spending per listing | $1.4M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,386 | 3,675 | 3,109 |
| Official establishment growth, 2019–2023 | +16.5% | +7.3% | +5.8% |
| Population growth, 2020–2025 | +10.9% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,467 | $864 | $983 |
| Median household income | $121,530 | $71,957 | $80,734 |
| Groundwork market score | 65 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85 → 99All fitness and recreational sports centers · +16.5% over the period
- Employees, 2023
- 1,338
- Annual payroll, 2023
- $24.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14153 chain locations
- Listings at the U.S. rate for this spending
- 155The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 26
- Amount
- $12.1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Hamilton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Hamilton County
- Population, 2025 estimate
- 387,036+10.9% since 2020
- Households
- 137,252
- Median age
- 39.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 394 sq. mi.
- People per square mile
- 926
- Median household income
- $121,530+23.8% vs. 2015–2019, before inflation
- Average household income
- $158,610
- Median home value
- $405,500
- Jobs located here
- 177,508
- Daytime population
- 354,187Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hamilton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for gyms, numbered among those based in Indiana, with Hamilton County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 92 | 19 | 5.7 | $1.9M | +13.5% | #6 of 1,792 |
| 2Dearborn County, IN | 81 | 7 | 3.5 | $2.6M | +1.7% | #52 of 1,792 |
| 3Putnam County, IN | 79 | 5 | 3.5 | $2.4M | +3.2% | #75 of 1,792 |
| 4Boone County, IN | 76 | 19 | 6.6 | $2.1M | +13.5% | #117 of 1,792 |
| 5Franklin County, IN | 76 | 5 | 5.4 | $1.7M | +2.2% | #121 of 1,792 |
| 6Johnson County, IN | 76 | 48 | 7.7 | $1.4M | +7.4% | #128 of 1,792 |
| 7Warrick County, IN | 73 | 12 | 4.8 | $2.2M | +4.4% | #157 of 1,792 |
| 8Morgan County, IN | 72 | 17 | 6.0 | $1.6M | +4.4% | #185 of 1,792 |
| 9Hendricks County, IN | 71 | 49 | 7.3 | $1.6M | +10.2% | #206 of 1,792 |
| 10Madison County, IN | 71 | 25 | 4.7 | $1.5M | +3.8% | #207 of 1,792 |
| 18Hamilton County, IN | 65 | 141 | 10.3 | $1.4M | +10.9% | #361 of 1,792 |
Other business types in Hamilton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Hamilton County, IN?
There are 141 gyms on map listings in Hamilton County as of September 2026. 53 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 99 businesses with payroll classed as fitness and recreational sports centers in 2023, up 16.5% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Hamilton County, IN spend on memberships, classes and admissions?
About $201.4M a year, or $1,467 per household. That is 49% above the U.S. average (an index of 149, where 100 is the U.S. average). Spread across the 141 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 137,252 households in Hamilton County and national spending patterns by income.
How does Hamilton County, IN compare with the U.S. for gyms?
Hamilton County has 10.3 gyms per 10,000 households, 36% above the U.S. rate of 7.6. Spending per gym is $1.4M, 10% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Hamilton County would have about 155, against 141 on map listings. There is one business with payroll in the industry for every 1,386 households, against one for every 3,109 across the U.S. The official count rose 16.5% from 2019 to 2023, against +5.8% for the U.S.
How fast is Hamilton County, IN growing?
Population estimates put Hamilton County at 387,036 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 137,252 households. The median household income in Hamilton County is $121,530 a year, 51% above the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hamilton County scores 65 for gyms (upper middle), #361 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hamilton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Hamilton County
Screening a site or an acquisition in Hamilton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.