Groundwork

Fitness and classes · County · Indiana

Gyms in White County, IN

The gyms in White County, IN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #958 of 1,792 scored counties
#51 of 63 scored counties in Indiana

Listings
7
2 chain locations (29%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.8M
On memberships, classes and admissions · $758 a household
Spending per listing
$1.1M
15% below the U.S.
Listings per 10k households
6.8
11% below the U.S.
Population, 2025
25,164
+2.0% since 2020

See the gyms around any address in White County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 gyms in White County. Of those, 2 are chain locations, or 29%, against 28% across the U.S. Per 10,000 households, that is 6.8, 11% below the U.S. rate of 7.6.

At $758 per household (23% below the U.S. average), households in White County spend about $7.8M a year on memberships, classes and admissions. That works out to $1.1M per gym, 15% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in White County: counts under 3 aren’t published.

Between 2020 and 2025, the population of White County grew 2.0%, slower than the U.S. (+3.1%). For gyms, White County has a Groundwork market score of 49 (lower middle): #958 of 1,792 scored counties and #51 of 63 scored counties in Indiana.

How White County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in White County, IN compared with Indiana and the U.S.
MeasureWhite CountyIndianaU.S.
Listings per 10k households6.86.37.6
Spending per listing$1.1M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a3,6753,109
Official establishment growth, 2019–2023n/a+7.3%+5.8%
Population growth, 2020–2025+2.0%+2.7%+3.1%
Spending per household on memberships, classes and admissions$758$864$983
Median household income$67,303$71,957$80,734
Groundwork market score4960

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in White County

Population, 2025 estimate
25,164+2.0% since 2020
Households
10,254
Median age
42.3
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
505 sq. mi.
People per square mile
49
Median household income
$67,303+23.3% vs. 2015–2019, before inflation
Average household income
$83,596
Median home value
$175,900
Jobs located here
8,813
Daytime population
21,324Residents who don’t work, plus everyone whose job is here

Looking at a specific site in White County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Indiana for gyms, numbered among those based in Indiana, with White County marked.

Top counties in Indiana

Counties in Indiana ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hancock County, IN92195.7$1.9M+13.5%#6 of 1,792
2Dearborn County, IN8173.5$2.6M+1.7%#52 of 1,792
3Putnam County, IN7953.5$2.4M+3.2%#75 of 1,792
4Boone County, IN76196.6$2.1M+13.5%#117 of 1,792
5Franklin County, IN7655.4$1.7M+2.2%#121 of 1,792
6Johnson County, IN76487.7$1.4M+7.4%#128 of 1,792
7Warrick County, IN73124.8$2.2M+4.4%#157 of 1,792
8Morgan County, IN72176.0$1.6M+4.4%#185 of 1,792
9Hendricks County, IN71497.3$1.6M+10.2%#206 of 1,792
10Madison County, IN71254.7$1.5M+3.8%#207 of 1,792
51White County, IN4976.8$1.1M+2.0%#958 of 1,792

Other business types in White County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in White County, IN?

There are 7 gyms on map listings in White County as of September 2026. 2 of them (29%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in White County: counts under 3 are left out.

How much do households in White County, IN spend on memberships, classes and admissions?

About $7.8M a year, or $758 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 10,254 households in White County and national spending patterns by income.

How does White County, IN compare with the U.S. for gyms?

White County has 6.8 gyms per 10,000 households, 11% below the U.S. rate of 7.6. Spending per gym is $1.1M, 15% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, White County would have about 6, against 7 on map listings.

How fast is White County, IN growing?

Population estimates put White County at 25,164 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,254 households. The median household income in White County is $67,303 a year, 17% below the U.S. median of $80,734. That rose 23.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 49 for gyms (lower middle), #958 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in White County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in White County

Screening a site or an acquisition in White County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.