Groundwork

Fitness and classes · Small-town market · Indiana

Gyms in the Greensburg, IN area

Competitor counts, household spending and official business counts for gyms in the Greensburg, IN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #57 of 506 scored small-town markets
#7 of 25 scored small-town markets based in Indiana

Listings
5
1 chain location (20%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$9.1M
On memberships, classes and admissions · $850 a household
Spending per listing
$1.8M
40% above the U.S.
Listings per 10k households
4.7
38% below the U.S.
Population, 2025
26,576
+0.4% since 2020

See the gyms around any address in the Greensburg area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Greensburg area spend about $9.1M a year on memberships, classes and admissions, or $850 per household, 14% below the U.S. average. That works out to $1.8M per gym, 40% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 5 gyms on map listings in the Greensburg area as of September 2026. One of them (20%) is a chain location, against 28% across the U.S. That is 4.7 per 10,000 households, 38% below the U.S. rate of 7.6.

In 2023, official counts showed 3 businesses with payroll in the Greensburg area classed as fitness and recreational sports centers. That is one for every 3,571 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Population estimates put the population change in the Greensburg area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Greensburg area scores 68 (upper middle) on the Groundwork market score for gyms, ranking #57 of 506 scored small-town markets and #7 of 25 scored small-town markets based in Indiana. That puts it in the top quarter of small-town markets.

How the Greensburg area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Greensburg, IN area compared with Indiana and the U.S.
MeasureGreensburg areaIndianaU.S.
Listings per 10k households4.76.37.6
Spending per listing$1.8M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,5713,6753,109
Official establishment growth, 2019–2023n/a+7.3%+5.8%
Population growth, 2020–2025+0.4%+2.7%+3.1%
Spending per household on memberships, classes and admissions$850$864$983
Median household income$69,783$71,957$80,734
Groundwork market score6860

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All fitness and recreational sports centers
Employees, 2023
32
Annual payroll, 2023
$722K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
51 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Greensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Greensburg area

Population, 2025 estimate
26,576+0.4% since 2020
Households
10,712
Median age
40.8
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
373 sq. mi.
People per square mile
71
Median household income
$69,783+20.4% vs. 2015–2019, before inflation
Average household income
$92,207
Median home value
$199,100
Jobs located here
14,170
Daytime population
27,416Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Indiana for gyms, numbered among those based in Indiana, with the Greensburg area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greencastle, IN8653.5$2.4M+3.2%#8 of 506
2Angola, IN7375.0$1.7M+1.0%#31 of 506
3Kendallville, IN71105.5$1.4M+1.0%#44 of 506
4Seymour, IN71126.6$1.2M+1.9%#46 of 506
5Washington, IN7065.1$1.5M+2.5%#49 of 506
6New Castle, IN7094.8$1.4M+0.5%#52 of 506
7Greensburg, IN6854.7$1.8M+0.4%#57 of 506
8Warsaw, IN67175.3$1.6M+0.9%#66 of 506
9Richmond, IN66114.1$1.7M−0.5%#75 of 506
10Auburn, IN66116.4$1.2M+2.9%#80 of 506

Other business types in the Greensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Greensburg, IN area?

As of September 2026, map listings count 5 gyms in the Greensburg area. One of them (20%) is a chain location. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Greensburg, IN area spend on memberships, classes and admissions?

About $9.1M a year, or $850 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 5 gyms on map listings, it comes to $1.8M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 10,712 households in the Greensburg area and national spending patterns by income.

How does the Greensburg, IN area compare with the U.S. for gyms?

The Greensburg area has 4.7 gyms per 10,000 households, 38% below the U.S. rate of 7.6. Spending per gym is $1.8M, 40% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Greensburg area would have about 7, against 5 on map listings. There is one business with payroll in the industry for every 3,571 households, against one for every 3,109 across the U.S.

How fast is the Greensburg, IN area growing?

Population estimates put the Greensburg area at 26,576 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 10,712 households. Median household income in the Greensburg area is $69,783, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greensburg area scores 68 for gyms (upper middle), #57 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greensburg area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Greensburg area

Screening a site or an acquisition in the Greensburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.