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Fitness and classes · Metro area · Indiana

Gyms in the Indianapolis-Carmel-Greenwood, IN metro area

The gyms in the Indianapolis-Carmel-Greenwood, IN metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #70 of 387 scored metro areas
#1 of 12 scored metro areas based in Indiana

Listings
596
188 chain locations (32%)
Official establishments
287
All fitness and recreational sports centers · +8.5% since 2019
Household spending a year
$839.8M
On memberships, classes and admissions · $997 a household
Spending per listing
$1.4M
8% above the U.S.
Listings per 10k households
7.1
7% below the U.S.
Population, 2025
2,205,695
+5.4% since 2020

See the gyms around any address in the Indianapolis-Carmel-Greenwood metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $997 per household (in line with the U.S. average), households in the Indianapolis-Carmel-Greenwood metro area spend about $839.8M a year on memberships, classes and admissions. That is about $1.4M of household spending for each gym on map listings, 8% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 596 gyms on map listings in the Indianapolis-Carmel-Greenwood metro area as of September 2026. Chain locations make up 32% of them, against 28% across the U.S. Per 10,000 households, that is 7.1, 7% below the U.S. rate of 7.6.

Official counts show 287 businesses with payroll classed as fitness and recreational sports centers in the Indianapolis-Carmel-Greenwood metro area in 2023, up 8.5% from 2019. That is one for every 2,936 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 49 SBA-backed loans worth $20.2M have gone to businesses classed as fitness and recreational sports centers in the Indianapolis-Carmel-Greenwood metro area.

Population estimates show the Indianapolis-Carmel-Greenwood metro area grew 5.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Indianapolis-Carmel-Greenwood metro area scores 64 (upper middle) on the Groundwork market score for gyms, ranking #70 of 387 scored metro areas and #1 of 12 scored metro areas based in Indiana. That puts it in the top quarter of metro areas.

How the Indianapolis-Carmel-Greenwood metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Indianapolis-Carmel-Greenwood, IN metro area compared with Indiana and the U.S.
MeasureIndianapolis-Carmel-Greenwood metro areaIndianaU.S.
Listings per 10k households7.16.37.6
Spending per listing$1.4M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,9363,6753,109
Official establishment growth, 2019–2023+8.5%+7.3%+5.8%
Population growth, 2020–2025+5.4%+2.7%+3.1%
Spending per household on memberships, classes and admissions$997$864$983
Median household income$79,852$71,957$80,734
Groundwork market score6460

Official counts and lending

Businesses

Official establishments, 2019 to 2023
287All fitness and recreational sports centers · +8.5% over the period
Employees, 2023
4,145
Annual payroll, 2023
$75.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
596188 chain locations
Listings at the U.S. rate for this spending
645The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
49
Amount
$20.2M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Indianapolis-Carmel-Greenwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Indianapolis-Carmel-Greenwood metro area

Population, 2025 estimate
2,205,695+5.4% since 2020
Households
842,765
Median age
38.2
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
4,086 sq. mi.
People per square mile
521
Median household income
$79,852
Average household income
$109,117
Median home value
$265,900
Jobs located here
1,145,198
Daytime population
2,228,376Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Indianapolis-Carmel-Greenwood metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Indiana for gyms, numbered among those based in Indiana (a market based in another state is listed without a number), with the Indianapolis-Carmel-Greenwood metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Indianapolis-Carmel-Greenwood, IN645967.1$1.4M+5.4%#70 of 387
2Fort Wayne, IN631065.8$1.4M+3.9%#76 of 387
3South Bend-Mishawaka, IN-MI61755.8$1.4M+0.1%#92 of 387
Cincinnati, OH-KY-IN616377.0$1.4M+2.7%#93 of 387
Chicago-Naperville-Elgin, IL-IN562,8627.9$1.5M0.0%#129 of 387
4Michigan City-La Porte, IN55235.3$1.5M−0.9%#135 of 387
5Elkhart-Goshen, IN55476.5$1.2M+0.9%#143 of 387
6Lafayette-West Lafayette, IN55596.5$1.2M+2.1%#145 of 387
7Evansville, IN53716.2$1.3M+1.6%#158 of 387
8Columbus, IN51257.5$1.3M+4.3%#180 of 387

Other business types in the Indianapolis-Carmel-Greenwood metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Indianapolis-Carmel-Greenwood, IN metro area?

As of September 2026, map listings count 596 gyms in the Indianapolis-Carmel-Greenwood metro area. 188 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 287 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.5% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Indianapolis-Carmel-Greenwood, IN metro area spend on memberships, classes and admissions?

About $839.8M a year, or $997 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 596 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 842,765 households in the Indianapolis-Carmel-Greenwood metro area and national spending patterns by income.

How does the Indianapolis-Carmel-Greenwood, IN metro area compare with the U.S. for gyms?

The Indianapolis-Carmel-Greenwood metro area has 7.1 gyms per 10,000 households, 7% below the U.S. rate of 7.6. Spending per gym is $1.4M, 8% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Indianapolis-Carmel-Greenwood metro area would have about 645, against 596 on map listings. There is one business with payroll in the industry for every 2,936 households, against one for every 3,109 across the U.S. The official count rose 8.5% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Indianapolis-Carmel-Greenwood, IN metro area growing?

Population estimates put the Indianapolis-Carmel-Greenwood metro area at 2,205,695 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 842,765 households. Median household income in the Indianapolis-Carmel-Greenwood metro area is $79,852, in line with the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Indianapolis-Carmel-Greenwood metro area scores 64 for gyms (upper middle), #70 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Indianapolis-Carmel-Greenwood metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Indianapolis-Carmel-Greenwood metro area

Screening a site or an acquisition in the Indianapolis-Carmel-Greenwood metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.