Fitness and classes · County · New Jersey
Gyms and studios in Cape May County, NJ
Competitor counts, household spending and official business counts for gyms and studios in Cape May County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,785 of 2,088 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 100
- 9 chain locations (9%)
- Official establishments
- 36
- +12.5% since 2019
- Household spending a year
- $47.6M
- On memberships, classes and admissions · $1,062 a household
- Spending per listing
- $476K
- 28% below the U.S.
- Listings per 10k households
- 22.3
- 50% above the U.S.
- Population, 2025
- 93,390
- −1.7% since 2020
See the gyms and studios around any address in Cape May County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cape May County scores 30 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,785 of 2,088 scored counties and #21 of 21 scored counties in New Jersey. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 100 gyms and studios in Cape May County. Of those, 9 are chain locations, or 9%, against 20% across the U.S. Per 10,000 households, that is 22.3, 50% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Cape May County comes to about $47.6M a year: $1,062 per household, 8% above the U.S. average. Spread across 100 gyms and studios, that is $476K per location, 28% below the U.S. figure of $662K.
In 2023, official counts showed 36 businesses with payroll in Cape May County classed as fitness centers and recreation instruction, up 12.5% from 2019. That is one for every 1,247 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.5M have gone to businesses classed as fitness centers and recreation instruction in Cape May County. Population estimates put the population change in Cape May County from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How Cape May County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cape May County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 18.3 | 14.9 |
| Spending per listing | $476K | $675K | $662K |
| Households per official establishment | 1,247 | 1,173 | 1,641 |
| Official establishment growth, 2019–2023 | +12.5% | −1.0% | +8.2% |
| Population growth, 2020–2025 | −1.7% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,062 | $1,238 | $983 |
| Median household income | $91,128 | $103,556 | $80,734 |
| Groundwork market score | 30 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 36+12.5% over the period
- Employees, 2023
- 148
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1009 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.5M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Cape May County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cape May County
- Population, 2025 estimate
- 93,390−1.7% since 2020
- Households
- 44,884
- Median age
- 50.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 252 sq. mi.
- People per square mile
- 377
- Median household income
- $91,128+35.9% vs. 2015–2019, before inflation
- Average household income
- $122,129
- Median home value
- $434,600
- Jobs located here
- 34,945
- Daytime population
- 90,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape May County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for gyms and studios, numbered among those based in New Jersey, with Cape May County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 301 | 12.3 | $840K | +5.6% | #282 of 2,088 |
| 2Hudson County, NJ | 67 | 390 | 13.0 | $902K | +1.8% | #337 of 2,088 |
| 3Warren County, NJ | 65 | 64 | 14.1 | $764K | +3.2% | #416 of 2,088 |
| 4Salem County, NJ | 64 | 29 | 11.7 | $769K | +2.3% | #455 of 2,088 |
| 5Middlesex County, NJ | 63 | 478 | 15.5 | $828K | +2.6% | #484 of 2,088 |
| 6Passaic County, NJ | 62 | 244 | 13.6 | $776K | +1.6% | #523 of 2,088 |
| 7Burlington County, NJ | 60 | 313 | 17.7 | $704K | +4.3% | #595 of 2,088 |
| 8Essex County, NJ | 60 | 496 | 15.5 | $699K | +4.2% | #597 of 2,088 |
| 9Union County, NJ | 56 | 378 | 18.6 | $680K | +5.0% | #776 of 2,088 |
| 10Sussex County, NJ | 56 | 116 | 20.1 | $639K | +2.9% | #782 of 2,088 |
| 21Cape May County, NJ | 30 | 100 | 22.3 | $476K | −1.7% | #1,785 of 2,088 |
Other business types in Cape May County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes30
- Gyms36
- Yoga, Pilates and fitness studios23
- Martial arts and dance studios55
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Cape May County, NJ?
Cape May County has 100 gyms and studios on map listings as of September 2026. 9 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 36 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 12.5% from 2019.
How much do households in Cape May County, NJ spend on memberships, classes and admissions?
About $47.6M a year, or $1,062 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 100 gyms and studios on map listings, it comes to $476K per location. It is estimated from the incomes of the 44,884 households in Cape May County and national spending patterns by income.
How does Cape May County, NJ compare with the U.S. for gyms and studios?
Cape May County has 22.3 gyms and studios per 10,000 households, 50% above the U.S. rate of 14.9. Spending per location is $476K, 28% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Cape May County would have about 72, against 100 on map listings. There is one business with payroll in the industry for every 1,247 households, against one for every 1,641 across the U.S. The official count rose 12.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Cape May County, NJ growing?
Population estimates put Cape May County at 93,390 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,884 households. Median household income in Cape May County is $91,128, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cape May County scores 30 for gyms and studios (lower middle), #1,785 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape May County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Cape May County
Screening a site or an acquisition in Cape May County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.