Fitness and classes · County · New Jersey
Gyms and studios in Morris County, NJ
The gyms and studios in Morris County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,264 of 2,088 scored counties
#19 of 21 scored counties in New Jersey
- Listings
- 527
- 119 chain locations (23%)
- Official establishments
- 284
- −3.1% since 2019
- Household spending a year
- $303.2M
- On memberships, classes and admissions · $1,569 a household
- Spending per listing
- $575K
- 13% below the U.S.
- Listings per 10k households
- 27.3
- 83% above the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the gyms and studios around any address in Morris County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 527 gyms and studios in Morris County. 119 of them (23%) are chain locations, against 20% across the U.S. That is 27.3 per 10,000 households, 83% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Morris County comes to about $303.2M a year: $1,569 per household, 60% above the U.S. average. Spread across 527 gyms and studios, that is $575K per location, 13% below the U.S. figure of $662K.
Official counts show 284 businesses with payroll classed as fitness centers and recreation instruction in Morris County in 2023, down 3.1% from 2019. That is one for every 680 households, against one for every 1,641 across the U.S. Since fiscal 2022, 25 SBA-backed loans worth $10.3M have gone to businesses classed as fitness centers and recreation instruction in Morris County.
Population estimates show Morris County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for gyms and studios in Morris County is 46 (lower middle), #1,264 of 2,088 scored counties and #19 of 21 scored counties in New Jersey.
How Morris County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.3 | 18.3 | 14.9 |
| Spending per listing | $575K | $675K | $662K |
| Households per official establishment | 680 | 1,173 | 1,641 |
| Official establishment growth, 2019–2023 | −3.1% | −1.0% | +8.2% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,569 | $1,238 | $983 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 46 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 293 → 284−3.1% over the period
- Employees, 2023
- 3,862
- Annual payroll, 2023
- $75M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 527119 chain locations
- Listings at the U.S. rate for this spending
- 458The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 25
- Amount
- $10.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for gyms and studios, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 301 | 12.3 | $840K | +5.6% | #282 of 2,088 |
| 2Hudson County, NJ | 67 | 390 | 13.0 | $902K | +1.8% | #337 of 2,088 |
| 3Warren County, NJ | 65 | 64 | 14.1 | $764K | +3.2% | #416 of 2,088 |
| 4Salem County, NJ | 64 | 29 | 11.7 | $769K | +2.3% | #455 of 2,088 |
| 5Middlesex County, NJ | 63 | 478 | 15.5 | $828K | +2.6% | #484 of 2,088 |
| 6Passaic County, NJ | 62 | 244 | 13.6 | $776K | +1.6% | #523 of 2,088 |
| 7Burlington County, NJ | 60 | 313 | 17.7 | $704K | +4.3% | #595 of 2,088 |
| 8Essex County, NJ | 60 | 496 | 15.5 | $699K | +4.2% | #597 of 2,088 |
| 9Union County, NJ | 56 | 378 | 18.6 | $680K | +5.0% | #776 of 2,088 |
| 10Sussex County, NJ | 56 | 116 | 20.1 | $639K | +2.9% | #782 of 2,088 |
| 19Morris County, NJ | 46 | 527 | 27.3 | $575K | +3.2% | #1,264 of 2,088 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms52
- Yoga, Pilates and fitness studios50
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Morris County, NJ?
Morris County has 527 gyms and studios on map listings as of September 2026. 119 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 284 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 3.1% from 2019.
How much do households in Morris County, NJ spend on memberships, classes and admissions?
About $303.2M a year, or $1,569 per household. That is 60% above the U.S. average (an index of 160, where 100 is the U.S. average). Spread across the 527 gyms and studios on map listings, it comes to $575K per location. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for gyms and studios?
Morris County has 27.3 gyms and studios per 10,000 households, 83% above the U.S. rate of 14.9. Spending per location is $575K, 13% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Morris County would have about 458, against 527 on map listings. There is one business with payroll in the industry for every 680 households, against one for every 1,641 across the U.S. The official count fell 3.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 46 for gyms and studios (lower middle), #1,264 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.