Fitness and classes · County · Maine
Gyms and studios in Kennebec County, ME
Competitor counts, household spending and official business counts for gyms and studios in Kennebec County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,592 of 2,088 scored counties
#14 of 16 scored counties in Maine
- Listings
- 87
- 11 chain locations (13%)
- Official establishments
- 34
- +21.4% since 2019
- Household spending a year
- $41.4M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $476K
- 28% below the U.S.
- Listings per 10k households
- 16.0
- 7% above the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the gyms and studios around any address in Kennebec County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Kennebec County has a Groundwork market score of 37 (lower middle): #1,592 of 2,088 scored counties and #14 of 16 scored counties in Maine. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Kennebec County comes to about $41.4M a year: $762 per household, 22% below the U.S. average. That works out to $476K per location, 28% below the U.S. figure of $662K.
There are 87 gyms and studios on map listings in Kennebec County as of September 2026. Chain locations make up 13% of them, against 20% across the U.S. That is 16.0 per 10,000 households, 7% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Kennebec County was 34 in 2023, up 21.4% from 2019. That is one for every 1,597 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.2M have gone to businesses classed as fitness centers and recreation instruction in Kennebec County. Between 2020 and 2025, the population of Kennebec County grew 3.5%, in step with the U.S. (+3.1%).
How Kennebec County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennebec County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 16.4 | 14.9 |
| Spending per listing | $476K | $524K | $662K |
| Households per official establishment | 1,597 | 1,687 | 1,641 |
| Official establishment growth, 2019–2023 | +21.4% | +12.0% | +8.2% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $858 | $983 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 37 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 34+21.4% over the period
- Employees, 2023
- 440
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8711 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Maine
Every Maine market ranked →The highest-scoring counties in Maine for gyms and studios, numbered among those based in Maine, with Kennebec County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waldo County, ME | 72 | 17 | 9.7 | $785K | +2.6% | #212 of 2,088 |
| 2Lincoln County, ME | 71 | 15 | 9.0 | $932K | +3.8% | #226 of 2,088 |
| 3Somerset County, ME | 64 | 20 | 8.6 | $738K | +2.3% | #459 of 2,088 |
| 4York County, ME | 62 | 143 | 15.6 | $614K | +4.8% | #542 of 2,088 |
| 5Sagadahoc County, ME | 58 | 27 | 16.4 | $560K | +3.4% | #704 of 2,088 |
| 6Washington County, ME | 53 | 14 | 9.9 | $648K | +0.8% | #904 of 2,088 |
| 7Androscoggin County, ME | 52 | 57 | 12.1 | $611K | +4.8% | #967 of 2,088 |
| 8Piscataquis County, ME | 48 | 9 | 10.7 | $615K | +3.5% | #1,171 of 2,088 |
| 9Oxford County, ME | 48 | 34 | 14.1 | $496K | +4.2% | #1,191 of 2,088 |
| 10Penobscot County, ME | 46 | 92 | 14.1 | $545K | +3.8% | #1,272 of 2,088 |
| 14Kennebec County, ME | 37 | 87 | 16.0 | $476K | +3.5% | #1,592 of 2,088 |
Other business types in Kennebec County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms41
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios43
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Kennebec County, ME?
As of September 2026, map listings count 87 gyms and studios in Kennebec County. 11 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 34 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 21.4% from 2019.
How much do households in Kennebec County, ME spend on memberships, classes and admissions?
About $41.4M a year, or $762 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 87 gyms and studios on map listings, it comes to $476K per location. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.
How does Kennebec County, ME compare with the U.S. for gyms and studios?
Kennebec County has 16.0 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $476K, 28% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Kennebec County would have about 63, against 87 on map listings. There is one business with payroll in the industry for every 1,597 households, against one for every 1,641 across the U.S. The official count rose 21.4% from 2019 to 2023, against +8.2% for the U.S.
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 37 for gyms and studios (lower middle), #1,592 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Kennebec County
Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.