Groundwork

Fitness and classes · County · Maine

Gyms and studios in Hancock County, ME

The gyms and studios in Hancock County, ME, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #1,767 of 2,088 scored counties
#15 of 16 scored counties in Maine

Listings
50
5 chain locations (10%)
Official establishments
21
+5.0% since 2019
Household spending a year
$20.8M
On memberships, classes and admissions · $813 a household
Spending per listing
$416K
37% below the U.S.
Listings per 10k households
19.6
32% above the U.S.
Population, 2025
57,171
+3.0% since 2020

See the gyms and studios around any address in Hancock County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Hancock County scores 31 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,767 of 2,088 scored counties and #15 of 16 scored counties in Maine. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 50 gyms and studios in Hancock County. Chain locations make up 10% of them, against 20% across the U.S. Per 10,000 households, that is 19.6, 32% above the U.S. rate of 14.9.

At $813 per household (17% below the U.S. average), households in Hancock County spend about $20.8M a year on memberships, classes and admissions. Spread across 50 gyms and studios, that is $416K per location, 37% below the U.S. figure of $662K.

In 2023, official counts showed 21 businesses with payroll in Hancock County classed as fitness centers and recreation instruction, up 5.0% from 2019. That is one for every 1,218 households, against one for every 1,641 across the U.S. Population estimates put the population change in Hancock County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%).

How Hancock County compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Hancock County, ME compared with Maine and the U.S.
MeasureHancock CountyMaineU.S.
Listings per 10k households19.616.414.9
Spending per listing$416K$524K$662K
Households per official establishment1,2181,6871,641
Official establishment growth, 2019–2023+5.0%+12.0%+8.2%
Population growth, 2020–2025+3.0%+3.7%+3.1%
Spending per household on memberships, classes and admissions$813$858$983
Median household income$72,744$74,733$80,734
Groundwork market score3137

Official counts and lending

Businesses

Official establishments, 2019 to 2023
20 → 21+5.0% over the period
Employees, 2023
233
Annual payroll, 2023
$7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
505 chain locations
Listings at the U.S. rate for this spending
31The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hancock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hancock County

Population, 2025 estimate
57,171+3.0% since 2020
Households
25,572
Median age
47.9
Homes lived in by their owners
79%
Vehicles per household
1.8
Land area
1,587 sq. mi.
People per square mile
36
Median household income
$72,744+27.2% vs. 2015–2019, before inflation
Average household income
$97,123
Median home value
$310,400
Jobs located here
21,140
Daytime population
54,670Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hancock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Maine

Every Maine market ranked →

The highest-scoring counties in Maine for gyms and studios, numbered among those based in Maine, with Hancock County marked.

Top counties in Maine

Counties in Maine ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waldo County, ME72179.7$785K+2.6%#212 of 2,088
2Lincoln County, ME71159.0$932K+3.8%#226 of 2,088
3Somerset County, ME64208.6$738K+2.3%#459 of 2,088
4York County, ME6214315.6$614K+4.8%#542 of 2,088
5Sagadahoc County, ME582716.4$560K+3.4%#704 of 2,088
6Washington County, ME53149.9$648K+0.8%#904 of 2,088
7Androscoggin County, ME525712.1$611K+4.8%#967 of 2,088
8Piscataquis County, ME48910.7$615K+3.5%#1,171 of 2,088
9Oxford County, ME483414.1$496K+4.2%#1,191 of 2,088
10Penobscot County, ME469214.1$545K+3.8%#1,272 of 2,088
15Hancock County, ME315019.6$416K+3.0%#1,767 of 2,088

Other business types in Hancock County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Hancock County, ME?

Hancock County has 50 gyms and studios on map listings as of September 2026. 5 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 21 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 5.0% from 2019.

How much do households in Hancock County, ME spend on memberships, classes and admissions?

About $20.8M a year, or $813 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 50 gyms and studios on map listings, it comes to $416K per location. It is estimated from the incomes of the 25,572 households in Hancock County and national spending patterns by income.

How does Hancock County, ME compare with the U.S. for gyms and studios?

Hancock County has 19.6 gyms and studios per 10,000 households, 32% above the U.S. rate of 14.9. Spending per location is $416K, 37% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Hancock County would have about 31, against 50 on map listings. There is one business with payroll in the industry for every 1,218 households, against one for every 1,641 across the U.S. The official count rose 5.0% from 2019 to 2023, against +8.2% for the U.S.

How fast is Hancock County, ME growing?

Population estimates put Hancock County at 57,171 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 25,572 households. Median household income in Hancock County is $72,744, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hancock County scores 31 for gyms and studios (lower middle), #1,767 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hancock County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Hancock County

Screening a site or an acquisition in Hancock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.