Food and drink · County · Virginia
Pizza places in Williamsburg city, VA
The pizza places in Williamsburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,735 of 2,090 scored counties
#71 of 95 scored counties in Virginia
- Listings
- 7
- 4 chain locations (57%)
- Official establishments
- 27
- All limited-service restaurants · +8.0% since 2019
- Household spending a year
- $19.3M
- On food away from home · $3,844 a household
- Spending per listing
- $2.8M
- 46% below the U.S.
- Listings per 10k households
- 13.9
- 74% above the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the pizza places around any address in Williamsburg city
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg city scores 32 (lower middle) on the Groundwork market score for pizza places, ranking #1,735 of 2,090 scored counties and #71 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 pizza places in Williamsburg city. Chain locations make up 57% of them, against 58% across the U.S. That is 13.9 per 10,000 households, 74% above the U.S. rate of 8.0.
At $3,844 per household (6% below the U.S. average), households in Williamsburg city spend about $19.3M a year on food away from home. Spread across 7 pizza places, that is $2.8M per pizza place, 46% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 27 businesses with payroll in Williamsburg city classed as limited-service restaurants, up 8.0% from 2019. That is one for every 186 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Population estimates show Williamsburg city grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 7.5 | 8.0 |
| Spending per listing | $2.8M | $5.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 186 | 471 | 478 |
| Official establishment growth, 2019–2023 | +8.0% | +3.6% | +6.1% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,844 | $4,372 | $4,070 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 32 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 27All limited-service restaurants · +8.0% over the period
- Employees, 2023
- 551
- Annual payroll, 2023
- $12.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 74 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 98 | 5 | 5.4 | $8.9M | +21.2% | #1 of 2,090 |
| 2Powhatan County, VA | 93 | 7 | 6.2 | $7.5M | +7.0% | #2 of 2,090 |
| 3Frederick County, VA | 91 | 17 | 4.8 | $9.2M | +8.8% | #7 of 2,090 |
| 4Caroline County, VA | 91 | 6 | 5.0 | $8.1M | +11.3% | #8 of 2,090 |
| 5Albemarle County, VA | 90 | 21 | 4.6 | $10.1M | +5.1% | #11 of 2,090 |
| 6Rockingham County, VA | 88 | 16 | 4.9 | $7.9M | +6.6% | #17 of 2,090 |
| 7Louisa County, VA | 88 | 10 | 6.4 | $6.3M | +13.6% | #21 of 2,090 |
| 8Isle of Wight County, VA | 85 | 8 | 5.1 | $8.4M | +6.7% | #36 of 2,090 |
| 9James City County, VA | 85 | 21 | 6.6 | $7.1M | +6.2% | #41 of 2,090 |
| 10Culpeper County, VA | 83 | 11 | 5.8 | $7.5M | +9.3% | #51 of 2,090 |
| 71Williamsburg city, VA | 32 | 7 | 13.9 | $2.8M | +2.6% | #1,735 of 2,090 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Williamsburg city, VA?
There are 7 pizza places on map listings in Williamsburg city as of September 2026. 4 of them (57%) are chain locations. The listings count pizza restaurants. Official counts show 27 businesses with payroll classed as limited-service restaurants in 2023, up 8.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Williamsburg city, VA spend on food away from home?
About $19.3M a year, or $3,844 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $2.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for pizza places?
Williamsburg city has 13.9 pizza places per 10,000 households, 74% above the U.S. rate of 8.0. Spending per pizza place is $2.8M, 46% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Williamsburg city would have about 4, against 7 on map listings. There is one business with payroll in the industry for every 186 households, against one for every 478 across the U.S. The official count rose 8.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 32 for pizza places (lower middle), #1,735 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.