Groundwork

Food and drink · County · Virginia

Pizza places in Carroll County, VA

How Carroll County, VA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #910 of 2,090 scored counties
#42 of 95 scored counties in Virginia

Listings
9
6 chain locations (67%)
Official establishments
10
All limited-service restaurants
Household spending a year
$39.3M
On food away from home · $3,125 a household
Spending per listing
$4.4M
14% below the U.S.
Listings per 10k households
7.2
10% below the U.S.
Population, 2025
29,299
+0.5% since 2020

See the pizza places around any address in Carroll County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Carroll County spend about $39.3M a year on food away from home, or $3,125 per household, 23% below the U.S. average. Spread across 9 pizza places, that is $4.4M per pizza place, 14% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Carroll County has 9 pizza places on map listings as of September 2026. 6 of them (67%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 7.2, 10% below the U.S. rate of 8.0.

In 2023, official counts showed 10 businesses with payroll in Carroll County classed as limited-service restaurants. That is one for every 1,258 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $245K has gone to businesses classed as limited-service restaurants in Carroll County.

Population estimates show Carroll County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). Carroll County scores 53 (upper middle) on the Groundwork market score for pizza places, ranking #910 of 2,090 scored counties and #42 of 95 scored counties in Virginia.

How Carroll County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Carroll County, VA compared with Virginia and the U.S.
MeasureCarroll CountyVirginiaU.S.
Listings per 10k households7.27.58.0
Spending per listing$4.4M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)1,258471478
Official establishment growth, 2019–2023n/a+3.6%+6.1%
Population growth, 2020–2025+0.5%+2.8%+3.1%
Spending per household on food away from home$3,125$4,372$4,070
Median household income$54,484$93,170$80,734
Groundwork market score5359

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 10All limited-service restaurants
Employees, 2023
246
Annual payroll, 2023
$4.8M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
96 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$245K

SBA-backed loans to businesses classed as limited-service restaurants in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Carroll County

Population, 2025 estimate
29,299+0.5% since 2020
Households
12,576
Median age
48.6
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
475 sq. mi.
People per square mile
61
Median household income
$54,484+21.5% vs. 2015–2019, before inflation
Average household income
$70,718
Median home value
$156,500
Jobs located here
5,943
Daytime population
23,365Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Carroll County marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
42Carroll County, VA5397.2$4.4M+0.5%#910 of 2,090

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Carroll County, VA?

Map listings as of September 2026 show 9 pizza places in Carroll County. 6 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 10 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

How much do households in Carroll County, VA spend on food away from home?

About $39.3M a year, or $3,125 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 9 pizza places on map listings, it comes to $4.4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 12,576 households in Carroll County and national spending patterns by income.

How does Carroll County, VA compare with the U.S. for pizza places?

Carroll County has 7.2 pizza places per 10,000 households, 10% below the U.S. rate of 8.0. Spending per pizza place is $4.4M, 14% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Carroll County would have about 8, against 9 on map listings. There is one business with payroll in the industry for every 1,258 households, against one for every 478 across the U.S.

How fast is Carroll County, VA growing?

Population estimates put Carroll County at 29,299 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 12,576 households. Median household income in Carroll County is $54,484, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 53 for pizza places (upper middle), #910 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.