Groundwork

Food and drink · County · Virginia

Pizza places in Prince William County, VA

The pizza places in Prince William County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #239 of 2,090 scored counties
#24 of 95 scored counties in Virginia

Listings
102
75 chain locations (74%)
Official establishments
369
All limited-service restaurants · +8.5% since 2019
Household spending a year
$822.3M
On food away from home · $5,245 a household
Spending per listing
$8.1M
59% above the U.S.
Listings per 10k households
6.5
19% below the U.S.
Population, 2025
502,966
+4.2% since 2020

See the pizza places around any address in Prince William County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 102 pizza places in Prince William County. 75 of them (74%) are chain locations, against 58% across the U.S. That comes to 6.5 for every 10,000 households, 19% below the U.S. rate of 8.0.

Households in Prince William County spend about $822.3M a year on food away from home, or $5,245 per household, 29% above the U.S. average. Spread across 102 pizza places, that is $8.1M per pizza place, 59% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 369 businesses with payroll classed as limited-service restaurants in Prince William County in 2023, up 8.5% from 2019. That is one for every 425 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 96 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $4.9M have gone to businesses classed as limited-service restaurants in Prince William County.

Population estimates put the population change in Prince William County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). For pizza places, Prince William County has a Groundwork market score of 72 (upper middle): #239 of 2,090 scored counties and #24 of 95 scored counties in Virginia. That puts it in the top quarter of counties.

How Prince William County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Prince William County, VA compared with Virginia and the U.S.
MeasurePrince William CountyVirginiaU.S.
Listings per 10k households6.57.58.0
Spending per listing$8.1M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)425471478
Official establishment growth, 2019–2023+8.5%+3.6%+6.1%
Population growth, 2020–2025+4.2%+2.8%+3.1%
Spending per household on food away from home$5,245$4,372$4,070
Median household income$131,402$93,170$80,734
Groundwork market score7259

Official counts and lending

Businesses

Official establishments, 2019 to 2023
340 → 369All limited-service restaurants · +8.5% over the period
Employees, 2023
7,096
Annual payroll, 2023
$142M
One-person businesses, 2023
96All limited-service restaurants with no payroll
Map listings, September 2026
10275 chain locations
Listings at the U.S. rate for this spending
162The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
13
Amount
$4.9M

SBA-backed loans to businesses classed as limited-service restaurants in Prince William County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Prince William County

Population, 2025 estimate
502,966+4.2% since 2020
Households
156,798
Median age
37.1
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
335 sq. mi.
People per square mile
1,458
Median household income
$131,402+22.7% vs. 2015–2019, before inflation
Average household income
$157,661
Median home value
$530,100
Jobs located here
139,622
Daytime population
404,284Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Prince William County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Prince William County marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
24Prince William County, VA721026.5$8.1M+4.2%#239 of 2,090

Other business types in Prince William County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Prince William County, VA?

There are 102 pizza places on map listings in Prince William County as of September 2026. 75 of them (74%) are chain locations. The listings count pizza restaurants. Official counts show 369 businesses with payroll classed as limited-service restaurants in 2023, up 8.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 96 one-person businesses have no payroll, by official counts.

How much do households in Prince William County, VA spend on food away from home?

About $822.3M a year, or $5,245 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 102 pizza places on map listings, it comes to $8.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 156,798 households in Prince William County and national spending patterns by income.

How does Prince William County, VA compare with the U.S. for pizza places?

Prince William County has 6.5 pizza places per 10,000 households, 19% below the U.S. rate of 8.0. Spending per pizza place is $8.1M, 59% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Prince William County would have about 162, against 102 on map listings. There is one business with payroll in the industry for every 425 households, against one for every 478 across the U.S. The official count rose 8.5% from 2019 to 2023, against +6.1% for the U.S.

How fast is Prince William County, VA growing?

Population estimates put Prince William County at 502,966 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 156,798 households. The median household income in Prince William County is $131,402 a year, 63% above the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Prince William County scores 72 for pizza places (upper middle), #239 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Prince William County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Prince William County

Screening a site or an acquisition in Prince William County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.