Food and drink · County · Virginia
Pizza places in Franklin city, VA
How Franklin city, VA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 4
- 4 chain locations (100%)
- Official establishments
- 12
- All limited-service restaurants
- Household spending a year
- $11.2M
- On food away from home · $3,240 a household
- Spending per listing
- $2.8M
- 45% below the U.S.
- Listings per 10k households
- 11.6
- 45% above the U.S.
- Population, 2025
- 8,478
- +4.1% since 2020
See the pizza places around any address in Franklin city
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,240 per household (20% below the U.S. average), households in Franklin city spend about $11.2M a year on food away from home. That is about $2.8M of household spending for each pizza place on map listings, 45% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Franklin city has 4 pizza places on map listings as of September 2026. That comes to 11.6 for every 10,000 households, 45% above the U.S. rate of 8.0.
Official counts show 12 businesses with payroll classed as limited-service restaurants in Franklin city in 2023. That is one for every 288 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
Population estimates show Franklin city grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 7.5 | 8.0 |
| Spending per listing | $2.8M | $5.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 288 | 471 | 478 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +6.1% |
| Population growth, 2020–2025 | +4.1% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,240 | $4,372 | $4,070 |
| Median household income | $63,245 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12All limited-service restaurants
- Employees, 2023
- 271
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 44 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Franklin city
- Population, 2025 estimate
- 8,478+4.1% since 2020
- Households
- 3,454
- Median age
- 37.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 8 sq. mi.
- People per square mile
- 997
- Median household income
- $63,245
- Average household income
- $74,218
- Median home value
- $256,600
- Jobs located here
- 3,977
- Daytime population
- 8,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Franklin city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 98 | 5 | 5.4 | $8.9M | +21.2% | #1 of 2,090 |
| 2Powhatan County, VA | 93 | 7 | 6.2 | $7.5M | +7.0% | #2 of 2,090 |
| 3Frederick County, VA | 91 | 17 | 4.8 | $9.2M | +8.8% | #7 of 2,090 |
| 4Caroline County, VA | 91 | 6 | 5.0 | $8.1M | +11.3% | #8 of 2,090 |
| 5Albemarle County, VA | 90 | 21 | 4.6 | $10.1M | +5.1% | #11 of 2,090 |
| 6Rockingham County, VA | 88 | 16 | 4.9 | $7.9M | +6.6% | #17 of 2,090 |
| 7Louisa County, VA | 88 | 10 | 6.4 | $6.3M | +13.6% | #21 of 2,090 |
| 8Isle of Wight County, VA | 85 | 8 | 5.1 | $8.4M | +6.7% | #36 of 2,090 |
| 9James City County, VA | 85 | 21 | 6.6 | $7.1M | +6.2% | #41 of 2,090 |
| 10Culpeper County, VA | 83 | 11 | 5.8 | $7.5M | +9.3% | #51 of 2,090 |
| Franklin city, VA | Not scored | 4 | 11.6 | $2.8M | +4.1% |
Other business types in Franklin city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Franklin city, VA?
Map listings as of September 2026 show 4 pizza places in Franklin city. The listings count pizza restaurants. Official counts show 12 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Franklin city, VA spend on food away from home?
About $11.2M a year, or $3,240 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 4 pizza places on map listings, it comes to $2.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.
How does Franklin city, VA compare with the U.S. for pizza places?
Franklin city has 11.6 pizza places per 10,000 households, 45% above the U.S. rate of 8.0. Spending per pizza place is $2.8M, 45% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Franklin city would have about 2, against 4 on map listings. There is one business with payroll in the industry for every 288 households, against one for every 478 across the U.S.
How fast is Franklin city, VA growing?
Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Franklin city
Screening a site or an acquisition in Franklin city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.