Groundwork

Food and drink · County · Virginia

Pizza places in Staunton city, VA

The pizza places in Staunton city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,522 of 2,090 scored counties
#66 of 95 scored counties in Virginia

Listings
12
7 chain locations (58%)
Official establishments
23
All limited-service restaurants · −17.9% since 2019
Household spending a year
$38.5M
On food away from home · $3,403 a household
Spending per listing
$3.2M
37% below the U.S.
Listings per 10k households
10.6
33% above the U.S.
Population, 2025
26,801
+3.8% since 2020

See the pizza places around any address in Staunton city

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,403 per household (16% below the U.S. average), households in Staunton city spend about $38.5M a year on food away from home. That works out to $3.2M per pizza place, 37% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Staunton city has 12 pizza places on map listings as of September 2026. 7 of them (58%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 10.6, 33% above the U.S. rate of 8.0.

Official counts show 23 businesses with payroll classed as limited-service restaurants in Staunton city in 2023, down 17.9% from 2019. That is one for every 492 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $95K has gone to businesses classed as limited-service restaurants in Staunton city.

Between 2020 and 2025, the population of Staunton city grew 3.8%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in Staunton city is 38 (lower middle), #1,522 of 2,090 scored counties and #66 of 95 scored counties in Virginia.

How Staunton city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Staunton city, VA compared with Virginia and the U.S.
MeasureStaunton cityVirginiaU.S.
Listings per 10k households10.67.58.0
Spending per listing$3.2M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)492471478
Official establishment growth, 2019–2023−17.9%+3.6%+6.1%
Population growth, 2020–2025+3.8%+2.8%+3.1%
Spending per household on food away from home$3,403$4,372$4,070
Median household income$65,581$93,170$80,734
Groundwork market score3859

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28 → 23All limited-service restaurants · −17.9% over the period
Employees, 2023
354
Annual payroll, 2023
$7.1M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
127 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$95K

SBA-backed loans to businesses classed as limited-service restaurants in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Staunton city

Population, 2025 estimate
26,801+3.8% since 2020
Households
11,309
Median age
41.4
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
20 sq. mi.
People per square mile
1,303
Median household income
$65,581+24.7% vs. 2015–2019, before inflation
Average household income
$82,942
Median home value
$259,200
Jobs located here
11,910
Daytime population
25,488Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Staunton city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Staunton city marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
66Staunton city, VA381210.6$3.2M+3.8%#1,522 of 2,090

Other business types in Staunton city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Staunton city, VA?

Map listings as of September 2026 show 12 pizza places in Staunton city. 7 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 23 businesses with payroll classed as limited-service restaurants in 2023, down 17.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

How much do households in Staunton city, VA spend on food away from home?

About $38.5M a year, or $3,403 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $3.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.

How does Staunton city, VA compare with the U.S. for pizza places?

Staunton city has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $3.2M, 37% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Staunton city would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 492 households, against one for every 478 across the U.S. The official count fell 17.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is Staunton city, VA growing?

Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 38 for pizza places (lower middle), #1,522 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Staunton city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Staunton city

Screening a site or an acquisition in Staunton city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.