Groundwork

Food and drink · County · Virginia

Pizza places in Lexington city, VA

Competitor counts, household spending and official business counts for pizza places in Lexington city, VA, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
6
4 chain locations (67%)
Official establishments
11
All limited-service restaurants
Household spending a year
$8.2M
On food away from home · $3,756 a household
Spending per listing
$1.4M
73% below the U.S.
Listings per 10k households
27.4
3.4 times the U.S.
Population, 2025
7,769
+6.2% since 2020

See the pizza places around any address in Lexington city

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 pizza places in Lexington city. Chain locations make up 67% of them, against 58% across the U.S. That is 27.4 per 10,000 households, 3.4 times the U.S. rate of 8.0.

Households in Lexington city spend about $8.2M a year on food away from home, or $3,756 per household, 8% below the U.S. average. That is about $1.4M of household spending for each pizza place on map listings, 73% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Lexington city was 11 in 2023. That is one for every 199 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

Between 2020 and 2025, the population of Lexington city grew 6.2%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Lexington city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Lexington city, VA compared with Virginia and the U.S.
MeasureLexington cityVirginiaU.S.
Listings per 10k households27.47.58.0
Spending per listing$1.4M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)199471478
Official establishment growth, 2019–2023n/a+3.6%+6.1%
Population growth, 2020–2025+6.2%+2.8%+3.1%
Spending per household on food away from home$3,756$4,372$4,070
Median household income$84,517$93,170$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 11All limited-service restaurants
Employees, 2023
118
Annual payroll, 2023
$3.1M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
64 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Lexington city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Lexington city

Population, 2025 estimate
7,769+6.2% since 2020
Households
2,187
Median age
36.2
Homes lived in by their owners
54%
Vehicles per household
1.8
Land area
3 sq. mi.
People per square mile
3,011
Median household income
$84,517
Average household income
$96,459
Median home value
$275,200
Jobs located here
6,124
Daytime population
11,251Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lexington city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Lexington city marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
Lexington city, VANot scored627.4$1.4M+6.2%

Other business types in Lexington city

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pizza places are in Lexington city, VA?

Lexington city has 6 pizza places on map listings as of September 2026. 4 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 11 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Lexington city, VA spend on food away from home?

About $8.2M a year, or $3,756 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 6 pizza places on map listings, it comes to $1.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 2,187 households in Lexington city and national spending patterns by income.

How does Lexington city, VA compare with the U.S. for pizza places?

Lexington city has 27.4 pizza places per 10,000 households, 3.4 times the U.S. rate of 8.0. Spending per pizza place is $1.4M, 73% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Lexington city would have about 2, against 6 on map listings. There is one business with payroll in the industry for every 199 households, against one for every 478 across the U.S.

How fast is Lexington city, VA growing?

Population estimates put Lexington city at 7,769 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 2,187 households. The median household income in Lexington city is $84,517 a year, 5% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lexington city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Lexington city

Screening a site or an acquisition in Lexington city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lexington city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.