Groundwork

Food and drink · County · Virginia

Pizza places in Falls Church city, VA

Competitor counts, household spending and official business counts for pizza places in Falls Church city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,495 of 2,090 scored counties
#64 of 95 scored counties in Virginia

Listings
13
7 chain locations (54%)
Official establishments
37
All limited-service restaurants · +15.6% since 2019
Household spending a year
$35.1M
On food away from home · $5,601 a household
Spending per listing
$2.7M
47% below the U.S.
Listings per 10k households
20.7
2.6 times the U.S.
Population, 2025
15,159
+3.3% since 2020

See the pizza places around any address in Falls Church city

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Falls Church city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 13 pizza places in Falls Church city. Chain locations make up 54% of them, against 58% across the U.S. That comes to 20.7 for every 10,000 households, 2.6 times the U.S. rate of 8.0.

At $5,601 per household (38% above the U.S. average), households in Falls Church city spend about $35.1M a year on food away from home. Spread across 13 pizza places, that is $2.7M per pizza place, 47% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 37 businesses with payroll in Falls Church city classed as limited-service restaurants, up 15.6% from 2019. That is one for every 170 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 3 one-person businesses without payroll.

Between 2020 and 2025, the population of Falls Church city grew 3.3%, in step with the U.S. (+3.1%). The Groundwork market score for pizza places in Falls Church city is 39 (lower middle), #1,495 of 2,090 scored counties and #64 of 95 scored counties in Virginia.

How Falls Church city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Falls Church city, VA compared with Virginia and the U.S.
MeasureFalls Church cityVirginiaU.S.
Listings per 10k households20.77.58.0
Spending per listing$2.7M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)170471478
Official establishment growth, 2019–2023+15.6%+3.6%+6.1%
Population growth, 2020–2025+3.3%+2.8%+3.1%
Spending per household on food away from home$5,601$4,372$4,070
Median household income$143,262$93,170$80,734
Groundwork market score3959

Official counts and lending

Businesses

Official establishments, 2019 to 2023
32 → 37All limited-service restaurants · +15.6% over the period
Employees, 2023
515
Annual payroll, 2023
$12.3M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
137 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Falls Church city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Falls Church city

Population, 2025 estimate
15,159+3.3% since 2020
Households
6,273
Median age
40.1
Homes lived in by their owners
53%
Vehicles per household
1.6
Land area
2 sq. mi.
People per square mile
7,193
Median household income
$143,262+12.3% vs. 2015–2019, before inflation
Average household income
$204,594
Median home value
$1,055,600
Jobs located here
10,691
Daytime population
18,801Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Falls Church city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Falls Church city. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Falls Church city marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
64Falls Church city, VA391320.7$2.7M+3.3%#1,495 of 2,090

Other business types in Falls Church city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Falls Church city, VA?

There are 13 pizza places on map listings in Falls Church city as of September 2026. 7 of them (54%) are chain locations. The listings count pizza restaurants. Official counts show 37 businesses with payroll classed as limited-service restaurants in 2023, up 15.6% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts.

How much do households in Falls Church city, VA spend on food away from home?

About $35.1M a year, or $5,601 per household. That is 38% above the U.S. average (an index of 138, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $2.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 6,273 households in Falls Church city and national spending patterns by income.

How does Falls Church city, VA compare with the U.S. for pizza places?

Falls Church city has 20.7 pizza places per 10,000 households, 2.6 times the U.S. rate of 8.0. Spending per pizza place is $2.7M, 47% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Falls Church city would have about 7, against 13 on map listings. There is one business with payroll in the industry for every 170 households, against one for every 478 across the U.S. The official count rose 15.6% from 2019 to 2023, against +6.1% for the U.S.

How fast is Falls Church city, VA growing?

Population estimates put Falls Church city at 15,159 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 6,273 households. The median household income in Falls Church city is $143,262 a year, 77% above the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Falls Church city scores 39 for pizza places (lower middle), #1,495 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Falls Church city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Falls Church city

Screening a site or an acquisition in Falls Church city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Falls Church city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.