Groundwork

Food and drink · County · Virginia

Pizza places in Newport News city, VA

How Newport News city, VA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,502 of 2,090 scored counties
#65 of 95 scored counties in Virginia

Listings
55
33 chain locations (60%)
Official establishments
179
All limited-service restaurants · +5.3% since 2019
Household spending a year
$268.7M
On food away from home · $3,531 a household
Spending per listing
$4.9M
4% below the U.S.
Listings per 10k households
7.2
10% below the U.S.
Population, 2025
183,230
−1.5% since 2020

See the pizza places around any address in Newport News city

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 55 pizza places in Newport News city. Chain locations make up 60% of them, against 58% across the U.S. That is 7.2 per 10,000 households, 10% below the U.S. rate of 8.0.

At $3,531 per household (13% below the U.S. average), households in Newport News city spend about $268.7M a year on food away from home. That works out to $4.9M per pizza place, 4% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 179 businesses with payroll in Newport News city classed as limited-service restaurants, up 5.3% from 2019. That is one for every 425 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 35 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $1.7M have gone to businesses classed as limited-service restaurants in Newport News city.

Population estimates show Newport News city declined 1.5% from 2020 to 2025, against +3.1% for the U.S. For pizza places, Newport News city has a Groundwork market score of 38 (lower middle): #1,502 of 2,090 scored counties and #65 of 95 scored counties in Virginia.

How Newport News city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Newport News city, VA compared with Virginia and the U.S.
MeasureNewport News cityVirginiaU.S.
Listings per 10k households7.27.58.0
Spending per listing$4.9M$5.8M$5.1M
Households per official establishment (all limited-service restaurants)425471478
Official establishment growth, 2019–2023+5.3%+3.6%+6.1%
Population growth, 2020–2025−1.5%+2.8%+3.1%
Spending per household on food away from home$3,531$4,372$4,070
Median household income$69,634$93,170$80,734
Groundwork market score3859

Official counts and lending

Businesses

Official establishments, 2019 to 2023
170 → 179All limited-service restaurants · +5.3% over the period
Employees, 2023
3,246
Annual payroll, 2023
$62.8M
One-person businesses, 2023
35All limited-service restaurants with no payroll
Map listings, September 2026
5533 chain locations
Listings at the U.S. rate for this spending
53The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.7M

SBA-backed loans to businesses classed as limited-service restaurants in Newport News city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Newport News city

Population, 2025 estimate
183,230−1.5% since 2020
Households
76,112
Median age
36.0
Homes lived in by their owners
48%
Vehicles per household
1.6
Land area
69 sq. mi.
People per square mile
2,670
Median household income
$69,634+30.9% vs. 2015–2019, before inflation
Average household income
$90,058
Median home value
$260,600
Jobs located here
98,238
Daytime population
206,364Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newport News city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for pizza places, numbered among those based in Virginia, with Newport News city marked.

Top counties in Virginia

Counties in Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9855.4$8.9M+21.2%#1 of 2,090
2Powhatan County, VA9376.2$7.5M+7.0%#2 of 2,090
3Frederick County, VA91174.8$9.2M+8.8%#7 of 2,090
4Caroline County, VA9165.0$8.1M+11.3%#8 of 2,090
5Albemarle County, VA90214.6$10.1M+5.1%#11 of 2,090
6Rockingham County, VA88164.9$7.9M+6.6%#17 of 2,090
7Louisa County, VA88106.4$6.3M+13.6%#21 of 2,090
8Isle of Wight County, VA8585.1$8.4M+6.7%#36 of 2,090
9James City County, VA85216.6$7.1M+6.2%#41 of 2,090
10Culpeper County, VA83115.8$7.5M+9.3%#51 of 2,090
65Newport News city, VA38557.2$4.9M−1.5%#1,502 of 2,090

Other business types in Newport News city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Newport News city, VA?

Newport News city has 55 pizza places on map listings as of September 2026. 33 of them (60%) are chain locations. The listings count pizza restaurants. Official counts show 179 businesses with payroll classed as limited-service restaurants in 2023, up 5.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 35 one-person businesses without payroll.

How much do households in Newport News city, VA spend on food away from home?

About $268.7M a year, or $3,531 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 55 pizza places on map listings, it comes to $4.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 76,112 households in Newport News city and national spending patterns by income.

How does Newport News city, VA compare with the U.S. for pizza places?

Newport News city has 7.2 pizza places per 10,000 households, 10% below the U.S. rate of 8.0. Spending per pizza place is $4.9M, 4% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Newport News city would have about 53, against 55 on map listings. There is one business with payroll in the industry for every 425 households, against one for every 478 across the U.S. The official count rose 5.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is Newport News city, VA growing?

Population estimates put Newport News city at 183,230 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 76,112 households. The median household income in Newport News city is $69,634 a year, 14% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newport News city scores 38 for pizza places (lower middle), #1,502 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newport News city. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Newport News city

Screening a site or an acquisition in Newport News city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.